Commercialization: Page 90
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PharmaVoice Team/PharmaVoice
Net Returns — An Integrated Approach to Marketing
An Integrated Approach to Marketing FOLLOWING THE HYPE AND QUICK UPTAKE THAT MARKED THE INTERNET EXPLOSION OF THE LATE 1990S, MANY COMPANIES STEPPED BACK FROM THE MEDIUM. AS THE INTERNET CONTINUES TO MATURE AS A COMMUNICATIONS VEHICLE, THE HEALTHCARE INDUSTRY IS RETURNING TO THE WEB AND INTEGRATI...
By PharmaVoice Team • April 25, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Peter KRUSE Tom MARTIN Dr. Brett E. SKOLNICK Novo Nordisk Expands Clinical Development Staff in U.S. BioPharmaceuticals Division, Promotes IT Staff Member Novo Nordisk has announced the appoint ment of Brett E. Skolnick, Ph.D., as director of clinical research, and Peter Kruse, M....
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
84 F e b ru a r y 200 3 PharmaVOICE EMEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES ProscapeTechnologies has anew Internet tool to make facetoface selling more effective. Proscape.Net provides mobile sales organizations a common technolo gy platform to exchange, update, c...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
What's New
WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Pharmaceutical companies wanting to gain an edge in managedcare markets can turn to PharmaStrat Inc. for comprehensive market research services.The recently launched company was founded by Philip J. Patrick, a pharmaceutical execu...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
CREATIVE REVIEW One of my goals at RealAge is to show our members that to stay healthy and young, they have to actively engage in a wholebody approach. Another goal is to make sure our approach is meaty enough to get their attention and motivate them to take action. One of the ways we do this is ...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
When launching a newproduct, marketers tend to focus on core audiences such as the physician and the patient, and on the clinical aspects of the drug, highlighting safety and clinical effectiveness. These factors are essential to a successful launch, but there are two additional fac tors that are...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
What's on Your Mind: Opinions
A bold, broad, unapologetic proclamation of benefits The most significant thing PhRMA and its constituent members can do is adopt a stronger, more assertive, and more proactive voice in the public debate over health and healthcare choices and expenditures. Past efforts to justify industry pricing...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
Integrated marketing: Creating a Unified Strategy
TODAY’S ECONOMIC ENVIRONMENT and the EVOLVING DYNAMICS of complex marketing messages are DRIVING THE NEED for INTEGRATED MARKETING Communications THE STRATEGISTS … JASON BACHARACH. VP, marketing, Grafica Inc. and GraficaInteractive Ltd., part of GraficaGroup, Chester, N.J.; GraficaGroup consists ...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
Behind the mirror: The science — and art —of market research
BEHIND THE MIRROR: The Science — and Art — of Market Research Tapping into the psyche of physicians and consumers is critical in today’s competitive environment. The challenge is to meld qualitative and quantitative research methodologies to gain meaningful results and actionable tactics to reach...
By Denise Myshko • April 24, 2008 -
PharmaVoice Team/PharmaVoice
The Patient Connection
PATIENT ADVOCACY GROUPS are a force to be reckoned with. These groups are invaluable partners to help pharmaceutical companies reach out to patients and physicians. By working with patient advocacy groups and professional organizations, pharmaceutical companies have the opportunity to inform thou...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
Pharmacogenomics: The Right Medicine for the Right Patient
ON THE EVE OF THE 50TH ANNIVERSARY OF PUBLICATION OF THE DOUBLE-HELIX DNA, PHARMACEUTICAL RESEARCHERS ARE EMBRACING PHARMACOGENICS AS AWAY TO DISCOVER AND TEST NEW MEDICINES THAT COULD LEAD TO AN ENTIRELY NEW WAY OF TREATING DISEASE. The one-drug-fits-all approach to medicine is soon expected to ...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY Government and Consumer Studies CONFIRM VALUE OF DTC ADVERTISING A Center for Medicare and Medicaid Services study shows that prescription drug costs account for only 10 cents of the nation’s total healthcare dollar. Other hea...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creativity is where one finds it, as this month’s selections certainly prove. Industry experts have identified two Websites and a direct to consumer spot as excellent examples of how the creative process of design and message development can be used to inform and motivate healthcare professionals...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Meeting the Maturity Boom Contributed by Robert Preston In marketing, forecasting the future doesn’t require a crystal ball. Demographics is destiny, they say, particularly when it comes to pharmaceutical products. Never has that been more clearly the case than now, as the first of the baby boome...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
PharmaCase
Making a case for WEB-TECHNOLOGY Web-Enabled Appointment System and Promotions Program Defers Cost of New Facility ADVANTA SOLUTIONS’ WEB-ENABLED APPOINTMENT SYSTEM HELPED BIOLIFE IMPROVE CUSTOMER SERVICE AND STREAM LINE BUSINESS PROCESSES, WHILE SOLVING A MARKETING PROBLEM BY OBTAINING MORE DONA...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
Opinions
Industry conferences — to attend or not to attend is the content question According to Biomedical Market Newsletter Inc., there were more than 500 medical events already scheduled between Jan.27 and Feb. 28,2003 (444 for just the month of February) — and more are being added every day. On average...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
One voice, one message The rising cost of promotion coupled with diminishing returns require new and smarter strategies that deliver greater access to physicians and communications effectiveness . According to InfoMedics, in 2000 alone, the U.S. pharmaceutical industry spent almost $14 billion pr...
By Taren Grom • April 22, 2008 -
PharmaVoice Team/PharmaVoice
Creating Customer-Centric Brand Strategies
Creating CUSTOMER-CENTRIC Brand Marketing Strategies Building and strengthening customerrelationship tactics can help companies maintain their edge and gain a competitive advantage. IN AN EXCLUSIVE INTERVIEW WITH PHARMAVOICE, AMY ASHKENAZI-KIMMEL, SENIOR DIRECTOR OF STRATEGIC ALLIANCES AND BUSIN...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
The PR Connection
THE PR CONNECTION BY ELISABETH PENA PUBLIC-RELATIONS strategies are essential to helping rebuild the industry’s tarnished image and repair an eroded sense of trust. MARITA GOMEZ … One of the most common misconceptions about PR is that it is just about press releases — PR is much more than that. P...
By Elisabeth Pena • April 22, 2008 -
PharmaVoice Team/PharmaVoice
Managing the Sales Relationship
THE PHARMA CEUTICAL SALES REP IS UNDER PRESSURE . Increasing constraints on physicians’ time, greater competition in therapeutic areas, and growth in the size of sales-forces all combine to make the rep’s job harder. Industry data show salesforces at pharma companies have doubled in recent years ...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
Is Bigger Better?
IS BIGGER BETTER? IT’S THE QUESTION THAT JUST DOESN’T GO AWAY. A larger organization may be in a better position to survive attrition for a longer period, but in an industry where innovation is expected to be the driver of success for the long term, BIGGER MAY NOT ALWAYS BE THE WAY TO GO. BY DEN...
By Denise Myshko • April 22, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Milind DESHPANDE Achillion Pharmaceuticals Creates VP, Drug Discovery,Position Achillion Pharmaceu ticals Inc. has promoted Milind Deshpande, Ph.D., to VP of drug dis covery. Achillion, New Haven, Conn., is a privately held pharmaceutical company focused on the discovery, developm...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
E-MEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES MD net guide Launches PSYCHIATRY E-NEWSLETTER The MD net guide Psychiatry e-newsletter has been launched, targeting the 1,650 office-based psychiatrists who receive the MD net guide — Psychiatry Edition print publication. “...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
What's New
WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Grey Healthcare Group Establishes Global Franchise for ONCOLOGY-FOCUSED BRANDED COMMUNICATIONS Grey Healthcare acquires Darwin Medical Communications to provide oncology-related communications and to establish a medical education...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY Survey Reveals PHYSICIANS NOT PLEASED with PhRMA Guidelines Meetings and events are effective ways for pharma companies to convey their messages to doctors. But, according to a Verispan study — Sales Force Effectiv...
By PharmaVoice Team • April 22, 2008
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