Commercialization: Page 90
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PharmaVoice Team/PharmaVoice
Bridging the Communication Gap Between Physicians & Patients
The Point of Care Problem At the point of care is probably the worst place for patient education: the physician is time con strained, the patient is nervous, and neither may have enough information to make good deci sions concerning the patient’s care.Filling this gap becomes the crucial factor i...
By PharmaVoice Team • April 30, 2008 -
PharmaVoice Team/PharmaVoice
Resurrecting Overlooked Commercial Channels
For decades, many pharmaceutical battlegrounds have been dominated by the drug companies with the largest army of sales reps. If sales started to dip, they simply hired more primary care sales reps, and presto, they were back on top, says Matt Wallach, executive VP and general manager at Vertical...
By PharmaVoice Team • April 30, 2008 -
PharmaVoice Team/PharmaVoice
Special Feature: Good Citizens
SPECIAL FEATURE CITIZENS THERE ARE MANY FACTORS THAT GO INTO MAKING A COMPANY A GOOD CORPORATE CITIZEN, FROM THE PRODUCTS THEY MAKE TO HOW THEY INTERACT WITH CUSTOMERS AND PARTNERS TO THEIR REPUTATION AS AN EMPLOYER. INCREASINGLY,LIFESCIENCES COMPANIES ARE PLACING AN EMPHASIS ON PHILANTHROPY AND ...
By PharmaVoice Team • April 30, 2008 -
PharmaVoice Team/PharmaVoice
Special Feature: HBA's 2008 Rising Stars
BY TAREN GROM Nelson. CommonHealth. There is no magic formula, no set of qualities or attributes which when combined in exact pro portions spontaneously produces a leader. Cer tainly many leaders possess similar characteris tics — innovation, persuasion, charisma, etc. — but what sets a leader ap...
By Taren Grom • April 30, 2008 -
PharmaVoice Team/PharmaVoice
Mobile Marketing
Pfizer did it. Bayer is doing it. So are J&J, Novartis, and others.There is evidence that use of mobile market ing is slowly taking hold in the industry. As texting grows within the United States from teens BFFing and ^5ing to baby boomers using short codes to respond to ads, pharma is slowly...
By Robin Robinson • April 30, 2008 -
PharmaVoice Team/PharmaVoice
Seeding Early-Stage Research
Future success in the pharmaceutical industry will hinge on the ability of companies to deliver novel products that meet patient needs. To do that, pharma companies are teaming up with biotech companies, launching their own biotech divisions, investing in genetics, and acquiring other companies, ...
By Denise Myshko • April 30, 2008 -
PharmaVoice Team/PharmaVoice
Last Word
Michael V. Novinski became President and CEO of Emisphere Technologies in May 2007. Previously, he served as President of Organon USA with additional responsibility for worldwide business development and lifecycle management.While serving as Organon’s Director of Marketing and later as VP of Mark...
By PharmaVoice Team • April 29, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Isma BENATTIA New R&D Head at Wyeth’s Consumer Division Wyeth Consumer Healthcare, Madison, N.J., a division of global phar maceutical and healthcare products firm Wyeth, has named Isma Benattia, M.D., executive VP, global research and development. She is responsible for driv ...
By PharmaVoice Team • April 29, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
ONTHE CALENDAR May 1516 13th Annual Pharmaceutical &Biotech Licensing &Deal Making Summit Hyatt Regency NewBrunswick,New Brunswick,N.J. For more information, contact Cheryl KahanRadhuber,Strategic Research Institute, at 2129670095, email [email protected], or visit srinstitut...
By PharmaVoice Team • April 29, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES eDrugSearch has unveiled the eDrugSearch.com Community, a social network for Americans seeking safe, lowcost prescrip tion medications online. The Health 2.0 community comple ments eDrugSearch’s specialized search engine for prescr...
By PharmaVoice Team • April 29, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
We’ve all heard the maxim, if you can’t say anything nice, don’t say anything at all. A fine thought — but is there a place for “nothing” in the highstakes world of pharmaceutical naming? Also termed “blank canvas” or “clean slate” names, empty vessels are nondescript brand names that do not int...
By Maghan Cook • April 29, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
SOURCE:CEGEDIMDENDRITE,BEDMINSTER,N.J. DTC ALERT Shift to Physician Offices, Online Programs Cegedim Dendrite’s annual survey indicates DTC marketing is moving away from traditional mass media promotion. According to the survey, almost twothirds of marketers want to see more spending on emerging ...
By PharmaVoice Team • April 29, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Every month our goal is to feature thought leaders who have the ability to change the course of the industry. This month we exceeded this goal in spades. We are pleased to pay homage to the HBA’s 95 Rising Stars, some of the industry’s brightest and most talented individuals. These executive wome...
By Taren Grom • April 29, 2008 -
PharmaVoice Team/PharmaVoice
After 20 Years of DTC, It's Time for a New Definition
54 F e b ru a r y 200 3 PharmaVOICE S THE NEW YEAR BEGINS TO UNFOLD, the pharmaceuti cal industry continues to face challenges on many fronts. Corpo rate profits are down, R&D pipelines have slowed, Washington politicians haven’t eased their attacks, and public perception is near an alltime l...
By PharmaVoice Team • April 25, 2008 -
PharmaVoice Team/PharmaVoice
Piecing Together the Privacy Puzzle
As healthcare providers PREPARE TO COMPLY with the PATIENT PRIVACY ISSUES stemming from the HEALTH INFORMATION PORTABILITY AND ACCOUNTABILITY ACT, the pharmaceutical industry will have to FIND WAYS TO WORK with business partners within the CONFINES OF THE LAW if they want to continue to gain acce...
By PharmaVoice Team • April 25, 2008 -
PharmaVoice Team/PharmaVoice
Net Returns — An Integrated Approach to Marketing
An Integrated Approach to Marketing FOLLOWING THE HYPE AND QUICK UPTAKE THAT MARKED THE INTERNET EXPLOSION OF THE LATE 1990S, MANY COMPANIES STEPPED BACK FROM THE MEDIUM. AS THE INTERNET CONTINUES TO MATURE AS A COMMUNICATIONS VEHICLE, THE HEALTHCARE INDUSTRY IS RETURNING TO THE WEB AND INTEGRATI...
By PharmaVoice Team • April 25, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Peter KRUSE Tom MARTIN Dr. Brett E. SKOLNICK Novo Nordisk Expands Clinical Development Staff in U.S. BioPharmaceuticals Division, Promotes IT Staff Member Novo Nordisk has announced the appoint ment of Brett E. Skolnick, Ph.D., as director of clinical research, and Peter Kruse, M....
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
84 F e b ru a r y 200 3 PharmaVOICE EMEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES ProscapeTechnologies has anew Internet tool to make facetoface selling more effective. Proscape.Net provides mobile sales organizations a common technolo gy platform to exchange, update, c...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
What's New
WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Pharmaceutical companies wanting to gain an edge in managedcare markets can turn to PharmaStrat Inc. for comprehensive market research services.The recently launched company was founded by Philip J. Patrick, a pharmaceutical execu...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
CREATIVE REVIEW One of my goals at RealAge is to show our members that to stay healthy and young, they have to actively engage in a wholebody approach. Another goal is to make sure our approach is meaty enough to get their attention and motivate them to take action. One of the ways we do this is ...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
When launching a newproduct, marketers tend to focus on core audiences such as the physician and the patient, and on the clinical aspects of the drug, highlighting safety and clinical effectiveness. These factors are essential to a successful launch, but there are two additional fac tors that are...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
What's on Your Mind: Opinions
A bold, broad, unapologetic proclamation of benefits The most significant thing PhRMA and its constituent members can do is adopt a stronger, more assertive, and more proactive voice in the public debate over health and healthcare choices and expenditures. Past efforts to justify industry pricing...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
Integrated marketing: Creating a Unified Strategy
TODAY’S ECONOMIC ENVIRONMENT and the EVOLVING DYNAMICS of complex marketing messages are DRIVING THE NEED for INTEGRATED MARKETING Communications THE STRATEGISTS … JASON BACHARACH. VP, marketing, Grafica Inc. and GraficaInteractive Ltd., part of GraficaGroup, Chester, N.J.; GraficaGroup consists ...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
Behind the mirror: The science — and art —of market research
BEHIND THE MIRROR: The Science — and Art — of Market Research Tapping into the psyche of physicians and consumers is critical in today’s competitive environment. The challenge is to meld qualitative and quantitative research methodologies to gain meaningful results and actionable tactics to reach...
By Denise Myshko • April 24, 2008 -
PharmaVoice Team/PharmaVoice
The Patient Connection
PATIENT ADVOCACY GROUPS are a force to be reckoned with. These groups are invaluable partners to help pharmaceutical companies reach out to patients and physicians. By working with patient advocacy groups and professional organizations, pharmaceutical companies have the opportunity to inform thou...
By PharmaVoice Team • April 24, 2008
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