Commercialization: Page 91
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PharmaVoice Team/PharmaVoice
For Art's Sake
CREATIVE review For Art’s Sake Marketers use all types of techniques to captivate potential audiences — from sex to iconography to great visuals and snappy text. This month’s selection of notable ads are great examples of each. Pfizer Inc.’s DTC ad for Lipitor, developed by Merkley Newman Harty...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Contributed by Joseph Doyle WHAT BUSINESS ARE WE REALLY IN? Many people might still think we are in the business of producing and selling pills. Those in the industry who continue to have this frame of reference propel us the way of the railroads, which did not realize until too late that they w...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
From the Bedside to the Sales Side
FROM BEDSIDE to the SALES SIDE Making the Switch from PATIENT CARE to SALES and MARKETING BY ELISABETH PENA A more stable lifestyle, an outlet for creativity, and the ability to impact a larger number of patients are some of the reasons a growing number of healthcare professionals are making the...
By PharmaVoice Team • April 21, 2008 -
PharmaVoice Team/PharmaVoice
The Change Managers
The Change Managers BY DENISE MYSHKO COMPANIES ARE FINDING THAT USING behavioral science IS AN EFFECTIVE WAY TO MOTIVATE EMPLOYEES, DOCTORS, AND PATIENTS TO CHANGE INGRAINED BEHAVIORS. ABOVE ALL, AS SOME PHARMA COMPANIES HAVE FOUND, BEHAVIORAL MANAGEMENT CAN INCREASE PATIENT COMPLIANCE. QUOTE: By...
By PharmaVoice Team • April 21, 2008 -
PharmaVoice Team/PharmaVoice
Bring in the Middlemen
Third-party consultants are an enduring part of the business landscape. These independent mediators can HELP MANAGE THE RELATIONSHIP BETWEEN CLIENTS AND SUPPLIERS, creating a MORE EFFECTIVE AND LONG-LASTING PARTNERSHIP. BY KIM RIBBINK OUTSOURCING is a way of life for the pharmaceutical industry. ...
By PharmaVoice Team • April 21, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
E-MEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES SoftWatch and InfoMedics DELIVER INTEGRATED MARKETING SOLUTION SoftWatch Inc.and InfoMedics Inc.have launched a joint solution for optimizing patient-fulfillment programs executed simultaneously across multiple communica...
By PharmaVoice Team • April 21, 2008 -
PharmaVoice Team/PharmaVoice
What's New
WHAT’S NEW NEW HEALTH CARE RELATED PRODUCTS, SERVICES, AND COMPANIES EURO RSCG LIFE Launched Single executivemanagement team — led bySander Flaum andRonPantello — united under a single financial reporting structure. Euro RSCG Worldwide has created Euro RSCG Life, a fully integrated, global health...
By PharmaVoice Team • April 21, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
CREATIVE review Rich content and bold images are the keys to success for the creative teams behind this month’s selections. Industry experts have identified two ads and a Web site that get straight to the point. Regan Campbell Ward’s Gynecare ad explains what the drug treats in one powerful symbo...
By PharmaVoice Team • April 21, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Contributed by Merrill Matthews Jr., Ph.D. ANSWERING THE INDUSTRY’S CRITICS: PRICES AND PROFITS For several years, the pharmaceutical industry has been under attack by people and organizations claiming to want nothing more than to ensure people have access to affordable medicines. Although most o...
By PharmaVoice Team • April 21, 2008 -
PharmaVoice Team/PharmaVoice
Opinions
WHAT’S on your mind More on mentoring … P harmaVOICE wanted to know: Who has played a role in your professional and personal development? And does your company have a mentoring program? A Necessary Luxury Is mentoring a lost art? No. Many of us have worked for those who cared and shared, and led...
By PharmaVoice Team • April 21, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice: Letters
RAISE your voice LETTERS Asynchronous Discussions Online asynchronous discussions provide savings on travel, and very importantly, they make it possible to get input and dissseminate information globally in a way not previously available. — Diane Hayes, Ph.D. Market Research Recognizing the man...
By PharmaVoice Team • April 21, 2008 -
PharmaVoice Team/PharmaVoice
Learning to Work With E-Learning
Learning to work with BY ELISABETH PENA As technology continues to make highspeed communication a reality, the industry is beginning to take advantage of these tools to teach and train. Using the Internet in combination with traditional teaching principles, companies can span great distances and ...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
The New Pharmaceutical Frontier
36 A ug u s t 20 03 PharmaVOICE Henry McKinnell, Pfizer’s CEO says the acquisition of Pharmacia means that the com pany is wellpositioned to become a transforming force in global healthcare. For Rob Benson, executive VP of Healthworld Global Business Group, this implies much more than the world’s...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
Overcoming Diversity Obstacles: A Clinical Imperative
22 Aug u s t 20 03 PharmaVOICE HE HUMAN GENOME PROJECT, research into responses to medicine, even the results of several clinical trials indicate that race and ethnicity do have bearing on the safety and efficacy of pharmaceuti cals. Consequently, it is critical that pharmaceutical companies, CRO...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Anne NOBLES Dr.Thomas VERHOEVEN Lilly Announces Personnel Changes Eli Lilly, Indianapolis, has promoted Anne Nobles to VP of corporate affairs from Strattera product team leader. Ms. Nobles has replaced Deborah Steelman, who resigned for personal reasons. In her new role, she leads go...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
58 A ug u s t 20 03 PharmaVOICE EMEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES EDocCompliance for the Oracle platform, recently launched by Qumas, is a readytovalidate, Web based application that manages the full life cycle of regulatorycontrolled documentation without t...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
What's New
aaiPharma Inc. has launched a new identity for its pharmaceutical development services division.The former AAI International has been rebranded as AAI Development Services. As part of the new identity, AAI Development Services has realigned its entire customer interface to enhance and focus the s...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
52 Aug u s t 20 03 PharmaVOICE PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY Patient Recruitment Hindered by TIME CONSTRAINTS Clinical research coordinators (CRCs) spend most of their time managing administrative, data, and reg ulatory requirements of studies....
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review The visual in the series is striking and powerful on its own.But the language is what draws me in,shows me the disturbing world of schizophrenia,and then encourages me that a solution is at hand. The words themselves illus trate each story through grip ping typography that signifi...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
PharmaCase
46 A ug u s t 20 03 PharmaVOICE Highly successful sales managers communicate both upward and downward. They recognize and develop individual abilities and efforts, while at the same time promoting a collaborative, cooperative teamenvironment.They encourageautonomybydel egating responsibility, yet...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
Opinions
8 Au gu s t 2 00 3 PharmaVOICE exacerbated by other nonrelated events of the day, etc.). By employing these highly active listening techniques, a bond of trust and credibility can be established to a degree not possible with the more common approach of attempting to quickly answer questions that ...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
Raise your voice: Letters
6 Au gu s t 2 00 3 PharmaVOICE RAISE your voice The key is in the details As a physician and medical educator, I want to offer the doctors’ viewpoint regarding the article “Ask It the Right Way” (PharmaVOICE, June 2003). I whole heartedly agree with the author that most “representatives seem to a...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
3 PharmaVOICE Au gu s t 2 00 3 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S....
By Taren Grom • April 17, 2008 -
PharmaVoice Team/PharmaVoice
How 5/19 Changed the Industry Forever
46 J u n e 20 03 PharmaVOICE n the past two decades, the companies involved in this story have long since changed, casual ties of multiple mergers and acquisitions. But the genesis of DTC advertising can be traced back to Boots Pharmaceuticals, a small Europeanbased pharmaceutical company. While ...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
80 J u n e 20 03 PharmaVOICE Pharma POOL Dr. Catherine BONUCCELLI AstraZeneca NamesVP,External Scientific Affairs Catherine Bonuccelli, M.D., has been promoted to the position of VP of external scientific affairs at AstraZeneca, Wilm ington, Del. Dr. Bonuc celli is responsible for building and su...
By PharmaVoice Team • April 16, 2008
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