Commercialization: Page 91
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PharmaVoice Team/PharmaVoice
PharmaTrax
52 Aug u s t 20 03 PharmaVOICE PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY Patient Recruitment Hindered by TIME CONSTRAINTS Clinical research coordinators (CRCs) spend most of their time managing administrative, data, and reg ulatory requirements of studies....
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review The visual in the series is striking and powerful on its own.But the language is what draws me in,shows me the disturbing world of schizophrenia,and then encourages me that a solution is at hand. The words themselves illus trate each story through grip ping typography that signifi...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
PharmaCase
46 A ug u s t 20 03 PharmaVOICE Highly successful sales managers communicate both upward and downward. They recognize and develop individual abilities and efforts, while at the same time promoting a collaborative, cooperative teamenvironment.They encourageautonomybydel egating responsibility, yet...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
Opinions
8 Au gu s t 2 00 3 PharmaVOICE exacerbated by other nonrelated events of the day, etc.). By employing these highly active listening techniques, a bond of trust and credibility can be established to a degree not possible with the more common approach of attempting to quickly answer questions that ...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
Raise your voice: Letters
6 Au gu s t 2 00 3 PharmaVOICE RAISE your voice The key is in the details As a physician and medical educator, I want to offer the doctors’ viewpoint regarding the article “Ask It the Right Way” (PharmaVOICE, June 2003). I whole heartedly agree with the author that most “representatives seem to a...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
3 PharmaVOICE Au gu s t 2 00 3 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S....
By Taren Grom • April 17, 2008 -
PharmaVoice Team/PharmaVoice
How 5/19 Changed the Industry Forever
46 J u n e 20 03 PharmaVOICE n the past two decades, the companies involved in this story have long since changed, casual ties of multiple mergers and acquisitions. But the genesis of DTC advertising can be traced back to Boots Pharmaceuticals, a small Europeanbased pharmaceutical company. While ...
By PharmaVoice Team • April 17, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
80 J u n e 20 03 PharmaVOICE Pharma POOL Dr. Catherine BONUCCELLI AstraZeneca NamesVP,External Scientific Affairs Catherine Bonuccelli, M.D., has been promoted to the position of VP of external scientific affairs at AstraZeneca, Wilm ington, Del. Dr. Bonuc celli is responsible for building and su...
By PharmaVoice Team • April 16, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
76 J u n e 20 03 PharmaVOICE EMEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Choice Media has expanded its health newscov erage through an agreement with Ivanhoe Broad cast News, a newsgathering organization covering medical information for television stations. The rela t...
By PharmaVoice Team • April 16, 2008 -
PharmaVoice Team/PharmaVoice
What's New
PharmaVOICE WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Carbon Healthcare Communications, a new division of CommonHealth,has been launched as a professional advertising and promotion agency to serve the needs of “highscience”brands. The agen cy is targeting biopharmaceutica...
By PharmaVoice Team • April 16, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
66 J u n e 20 03 PharmaVOICE PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY 56 MILLION U.S. ADULTS GOONLINE for Information on Chronic Health Conditions Data gathered by Manhattan Research LLC’s ePharma Analytical Insight Module (AIM) reveals that 56.3 million ...
By PharmaVoice Team • April 16, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review Advertising campaign for Allegra represents an original and refreshing approach to the patient type challenge. In a welcome departure from the tradi tional patientinyourface approach, it uses a variety of different vehicles and complementing hats that clearly say Allegra is for a ...
By PharmaVoice Team • April 16, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
The marketplace is fast approaching 100,000 sales representatives, and reports in The Wall Street Journal suggest that physicians aren’t influenced by what representatives are saying. The question is: Why are there so many reps who can’t seem to get their message across? Adding more representativ...
By Charles Brennan • April 16, 2008 -
PharmaVoice Team/PharmaVoice
Opinions
6 J un e 20 03 PharmaVOICE WHAT’S on your mind Breadth and depth I find that industry associations do an excellent job in providing networking, pro fessional continuing education, industry rela tions, and businessdevelopment resources. I can’t speak highly enough about the breadth and depth of op...
By PharmaVoice Team • April 16, 2008 -
PharmaVoice Team/PharmaVoice
Building a Corporate Identity
8 J u l y 2 00 3 PharmaVOICE E M For the first time, individual companies must establish their own identity with consumers. Executives should focus on identifying their company’s most unique and positive characteristics and communicate them in a single, simple message that can be translated for e...
By Kim Ribbink • April 16, 2008 -
PharmaVoice Team/PharmaVoice
Wendell J. Knox- Business With Integrity
A contract for strengthening the health system in postconflict Iraq. In its Domestic Social and Economic Poli cy group, Abt Associates works with a wide range of government agencies, including the Environmental Protection Agency, for whom it helps to improve policies and regulations to reduce pol...
By Kim Ribbink • April 16, 2008 -
PharmaVoice Team/PharmaVoice
You've Got Mail
30 J u l y 20 03 PharmaVOICE D Directmail efforts are one of the industry’s most reliable tools for tar geting and reaching consumers. As email has risen in popularity, the use of postal mail as a directmarketing tool has declined. Industry experts, however, don’t believe that new electronic meth...
By Elisabeth Pena • April 16, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
60 J u l y 20 03 PharmaVOICE Pharma POOL Lynn BAER Dr. Manny BORREGO Novo Nordisk Announces Two Key Appointments for U.S. Medical Department Novo Nordisk, a focused healthcare compa ny and leader in diabetes care, with U.S. headquar ters in Princeton, N.J., has promoted Lynn Baer to senior direct...
By PharmaVoice Team • April 10, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
56 J u l y 20 03 PharmaVOICE EMEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Liquent Inc.’s nextgeneration IDRAC regulatory intelligence database is a onesource destination for uptodate regulatory information spanning drug development in 33 countries/regions. IDRAC replac...
By PharmaVoice Team • April 10, 2008 -
PharmaVoice Team/PharmaVoice
What's New
The first set of international publishing guidelines developed from with in the industry after consultation with journal editors and investigators have been released. The Good Publication Practice (GPP) guidelines call on pharmaceutical companies to publish results of all clinical trials of marke...
By PharmaVoice Team • April 10, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
July 1718,2003,The Watergate Hotel — Washington,D.C. Metabonomics Industry experts will address understanding the metabolic signatures of disease in the postgenomic era; applying metabonomics to toxicity screening and mechanism of action studies; and realizing the potential of metabonomics as an ...
By PharmaVoice Team • April 10, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review OsteoBiFlex, the neckbolted wonder is shown whipping up breakfast and jogging through his suburban neighborhood.There’s something about a jogging Frankenstein with a terrycloth headband that finishes me every time. Real pain,no matter how great or small is seldom funny, but if the...
By PharmaVoice Team • April 10, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
3 PharmaVOICE J u l y 2 00 3 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A....
By Taren Grom • April 10, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Clinical Ink has introduced clinicalink.com, a Website that provides corporate information and detailed explanations of the Clinical Ink eSource solution for the electronic capture and storage of data during clinical trials. The co...
By PharmaVoice Team • March 29, 2008 -
PharmaVoice Team/PharmaVoice
What's New
NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Publicis Selling Solutions Group has created a new divi sion, Publicis Clinical Health Partners, focused on providing integrated behaviorally based education programs for patients and healthcare professionals to optimize patient compliance a...
By PharmaVoice Team • March 29, 2008
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