Commercialization


  • BMS corporate sign
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    BMS builds big in Texas; Regeneron backs would-be rival

    BMS reveals plans for a new manufacturing hub in Houston, and Regeneron invests in startup developing a Dupixent competitor.

    By PharmaVoice Staff • Aug. 14, 2026
  • 4 big pharmas missed analyst expectations in Q2
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    Drugs that missed the mark in pharma’s last earnings round

    Why treatments from Alnylam, Merck, AbbVie and Roche stumbled in the last quarter.

    By Kelly Bilodeau • Aug. 11, 2026
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    Brand-name drug denials are surging, especially for weight-loss

    Nearly one-third of prescriptions included in a new study were rejected the first time a patient attempted to fill them.

    By Alexandra Pecci • July 28, 2026
  • A person holds a GLP-1 injection drug with the cap off.
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    Compounders maintain a firm grip on the GLP-1 market

    Despite an FDA crackdown and numerous pharma lawsuits, nearly 1 in 5 patients are taking cheaper weight-loss alternatives despite the risks.

    By Kelly Bilodeau • July 17, 2026
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    AstraZeneca aims for a new blockbuster run in cardio disease

    With a recent FDA nod for Baxfendy under its belt, AstraZeneca is looking to grow its prowess in cardio disease, weight management and beyond, according to a company exec.

    By Alexandra Pecci • June 1, 2026
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    Who’s winning pharma’s innovation race? The rankings are out.

    While Eli Lilly reigns supreme, Idea Pharma’s annual R&D ranking reveals which other large pharmas are on the rise — and which are stumbling.

    By May 22, 2026
  • Mike Doustdar
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    Permission granted by Novo Nordisk
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    Novo hikes guidance on Wegovy pill’s fast sales start

    Sales and profit should shrink less than originally anticipated thanks to strong momentum for its new obesity pill, the drugmaker said in its most recent earnings report. 

    By Kristin Jensen • May 7, 2026
  • Render of a pill capsule with a DNA structure it in
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    BlackJack3D via Getty Images
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    Sponsored by Quest Diagnostics

    Predictive analytics in pharma turns lab data into launch strategies

    Explore how diagnostic insights become launch strategies with predictive analytics and real-world lab data.

    April 13, 2026
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    The FDA’s shame game

    The agency is becoming more open about its criticisms of pharma companies and leaders, raising new privacy concerns in the industry.

    By Kelly Bilodeau • March 30, 2026
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    Can Ocugen succeed where other gene therapy makers have struggled?

    The biotech aims to quickly bring three gene therapies to market, and overcome the development and commercialization challenges that have dogged the space.

    By March 27, 2026
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    Permission granted by Gilead Sciences
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    Deep Dive

    Gilead could potentially end HIV. But will it be able to?

    After launching a PrEP medication that was 100% effective in clinical trials, the company is facing a complex global rollout and leveraging its network of partners for help.

    By March 20, 2026
  • A pill of Rybelsus, a Novo Nordisk medicine containing semaglutide, is held by a gloved hand.
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    Courtesy of Novo Nordisk
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    Novo regained weight loss footing in the pill arena — but Lilly is coming

    Eli Lilly has run away with the GLP-1 market. But can Novo Nordisk maintain pole position in the oral space?

    By Alivia Kaylor • March 13, 2026
  • Christine Roth
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    Bayer sets the stage for a pharma comeback

    The pharma giant’s drug sales haven’t wowed in recent years. But that could soon change.

    By Feb. 6, 2026
  • TrumpRX
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    Andrew Harnik via Getty Images
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    Why TrumpRx is stumbling before it gets off the ground

    Concerns about potential kickbacks, costs and conflicts have triggered calls for oversight.

    By Kelly Bilodeau • Feb. 4, 2026
  • A stethoscope rests on a medical insurance claim form.
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    Lilly, Novo test direct-to-employer approach that could cut out PBMs and lower costs

    The GLP-1 giants are the first to try out this new model, but more companies may follow. 

    By Kelly Bilodeau • Jan. 14, 2026
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    Hemophilia gene therapies are struggling on the market, even as innovation soars

    The business case for hemophilia gene therapy still isn’t adding up due to persistent market barriers.

    By Kelly Bilodeau • Dec. 3, 2025
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    Courtesy of Madrigal
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    As Madrigal faces MASH rivals, keeping patients is as critical as finding new ones

    Madrigal’s drug Rezdiffra has exceeded expectations, and the company plans to stay ahead of incoming competition with a highly targeted patient approach.

    By Kelly Bilodeau • Nov. 19, 2025
  • AI influencer
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    Is that pharma influencer human or AI?

    Agentic AI is making its way into pharma marketing — and raising a slew of potential challenges around regulations and ethics.

    By Nov. 14, 2025
  • A Sarepta Therapeutics sign
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    Drugs are winning approval even when trials fail — but should they?

    About 10% of FDA-approved drugs in recent years have won clearance despite a trial failure, raising safety and ethical concerns.

    By Kelly Bilodeau • Nov. 12, 2025
  • Harout Semerjian, CEO, Geron
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    Q&A // First 90 Days

    After a lackluster first drug launch, a new CEO is finding Geron’s commercial footing

    Harout Semerjian, whose pedigree includes launching the Novartis cancer blockbuster Gleevec, is aiming to boost awareness about Geron’s Rytelo to give it momentum.

    By Alexandra Pecci • Nov. 12, 2025
  • Vials of Eisai and Biogen's new Alzheimer's drug Leqembi
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    Courtesy of Eisai
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    Alzheimer’s drug uptake hits its stride after a sluggish start

    Sales of Eli Lilly’s Kisunla, and Eisai and Biogen’s Leqembi are on the rise as doctors grow more confident and new dosing options ease treatment hurdles.

    By Kelly Bilodeau • Nov. 10, 2025
  • Keytruda Qlex
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    Courtesy of Merck
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    Half of Merck’s sales are in jeopardy. Can Keytruda’s sequel save the day?

    This week’s launch of subcutaneously administered Keytruda Qlex gives Merck a safety net for the cancer drug’s daunting patent cliff.

    By Michael Gibney • Oct. 2, 2025
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    Is pharma’s IRA pricing battle running out of steam?

    Despite recent court losses, the legal tides could still turn in the industry’s favor.

    By Sept. 26, 2025
  • colorful silhouette of a person, abstract concept with injection pen, blood glucose kit, scientific elements and insulin syringe
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    A brewing GLP-1 showdown, from Big Pharma pills to a biotech implant

    Newcomers looking for a way into the obesity space are developing unique methods to snag market share.

    By Amy Baxter • Aug. 27, 2025
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    The biggest Big Pharma losers in the first half of 2025

    What goes up must come down — here are the major drugs falling the hardest at the top companies so far this year.

    By Michael Gibney • Aug. 21, 2025