Commercialization: Page 2


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    Social Health: Reinventing the Patient Journey

    Welcome to the next generation of the patient journey. It’s a journey that’s no longer vaguely linear — patients are now benefiting from practically infinite human connections enabled and accelerated by digital communication. Those connections have transformed the patient journey from a path to a...

    By Jack Barrette • Oct. 1, 2021
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    Three Steps to Innovate Patient Solutions

    At the heart of all of our work is meeting patient needs, so let’s take a deep dive into all of the routes currently available to deliver patient solutions. The challenge is to balance the conversation between pragmatism and idealism. To call out the elephant in the room, there’s a big appetite f...

    By Corina Kellam • Oct. 1, 2021
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    The Key Elements to a Successful and Sustainable Patient Engagement Strategy

    There are three elements to a successful and sustainable patient engagement strategy: personalized, convenient, and data-driven. Pharma spends $20 billion a year in advertisements driving patients to the noninteractive CTA, “talk to a doctor." By incorporating these three elements, we can transfo...

    By Chase Feiger • Oct. 1, 2021
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    Commercial Influencers

    Influencers have the power to positively change the status quo because of their authority, knowledge, position, or relationship with their audience. The pandemic accelerated providers’ improvements in digital experiences so they could maintain their relationships with patients through the challen...

    By PharmaVoice Team • Oct. 1, 2021
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    Jen Clark — Navigating Beyond For Commercial Success

    By guiding healthcare clients to breakthrough strategy and impossible-to-ignore creative, they leave behind the expected and realize the exceptional. The advantage of covering the entire healthcare ecosystem, according to Jen Clark, VP, strategic planning at Purohit Navigation, is that her compan...

    By Jen Clark • Oct. 1, 2021
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    Daniel Gilman — Smarter Connections Health Tech Innovation

    Innovation in medical technology moves at an incredible pace, but providers cannot keep up. RxVantage is on a mission to change this so every provider has the most relevant information needed to deliver the best care to every patient. The demands of healthcare practices have made a HCP’s availabi...

    By Daniel Gilman • Oct. 1, 2021
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    Client-Agency Partnerships

    The secret sauce of successful agency-client teams: transparency, authenticity, and understanding. THE DUO Cynthia Accuosti Jones Janssen Oncology Ericka Wilhelms McKenna 21GRAMS, part of Real Chemistry Cynthia Jones, director of marketing, prostate portfolio, at Janssen Oncology, and Ericka McK...

    By Robin Robinson • Oct. 1, 2021
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    Leveraging The Power of AI To Drive Marketing Performance

    Artificial Intelligence (AI) is the technology that everyone is talking about. The big names in Silicon Valley hold dazzling keynotes to showcase the incredible ways they leverage AI to improve their products, and the mainstream press is littered with stories of AI discovering new drugs, helping ...

    By Bryan O'Malley • Oct. 1, 2021
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    Letter from the Editor

    Who you gonna call? Alexa, Echo, Siri, et al … voice assistants to the rescue? Or not? Let’s face it, we all engage our smart tools to do everything from changing the channel to ordering groceries to finding out which team won the ballgame to setting the temperature and lights. The time has now c...

    By Taren Grom • Sept. 1, 2021
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    Upfront

    GTO and Honeycomb Team Up to Raise Money for Rare Disease The Greater Than One Group (GTO) and its non-profit subsidiary Honeycomb Health conducted a cross-country road trip to raise money for the rare disease cause. In August, Rebecca Trahan began her trip to raise money for Honeycomb Health, a ...

    By PharmaVoice Team • Sept. 1, 2021
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    HealthTech

    McKinsey: Telehealth Use 38 Times Higher Than Pre-COVID-19 Use Trend Watch: Telehealth Gets a Push from COVID-19 Overall use of telehealth is at levels 38 times higher than before the COVID-19 pandemic, ranging from 13% to 17% of visits across all specialties, according to a recent McKinsey repor...

    By PharmaVoice Team • Sept. 1, 2021
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    Artificial Intelligence

    University of Washington Researchers Create AI Platform for Predicting Protein Folding Trend Watch: AI Partnerships and Open-Source Data Advance Drug Development The lab of David Baker at the University of Washington’s Institute for Protein Design has released its application to solve one of the ...

    By PharmaVoice Team • Sept. 1, 2021
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    SHOWCASE: Big Data: Pharma Leads the Way with Big Data Investment

    As the pandemic creates urgency, the pharmaceutical industry is pushing ahead on data-driven solutions. Life-sciences companies are embracing big data as a way to drive innovation, with some indications that the industry has moved more aggressively on implementing data-led solutions in the past y...

    By PharmaVoice Team • Sept. 1, 2021
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    Big Healthcare Drives a Better Patient Experience

    Five ways real-world data adds value in the drug development and commercialization lifecycle. The drug development industry has access to vast stores of real-world data (RWD) that reflect the healthcare journeys of millions of patients across the globe. And the scale of these assets grows exponen...

    By Mark Brown • Sept. 1, 2021
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    SHOWCASE: Digital Marketing: Leveraging Multiple Digital Tools to Connect to Customers

    Savvy consumers are forcing pharmaceutical marketers to look for different ways to connect and for messaging to resonate. A competitive, highly regulated landscape combined with increasingly digitally savvy customers is forcing the life-sciences industry to be both more expansive and more strateg...

    By PharmaVoice Team • Sept. 1, 2021
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    Optimizing Your Digital Marketing Spend and Field Deployment to Impact Script Adoption

    In today’s competitive global market, pharmaceutical companies can’t afford to waste time or resources on strategies that don’t generate scripts or fit product and patient needs. Without data-informed, fully integrated campaigns, there’s a missed opportunity to mine deep insights that can inform ...

    By Amy Hutnik • Sept. 1, 2021
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    The Road Ahead: Creating Sustainable Value by Leveraging Data, Media, and Technology

    Innovative technology has been driving high-touch experiences for decades. Artificial intelligence, machine learning, and advanced analytics are the latest advancements to help marketers reach customers and drive performance. The pandemic further accelerated their adoption, and healthcare markete...

    By Bryan O’Malley • Sept. 1, 2021
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    Social Media — Shaping the Healthcare Marketing Landscape

    The continuing rise of social and digital media has changed the landscape of marketing, and the impact of this on the healthcare industry is just as large as that of any other vertical. The digital and social landscape can feel overwhelming, with constant changes to social platforms, new digital ...

    By Teresa Shiang • Sept. 1, 2021
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    Healthcare Has Much to Teach Big Tech About Human Relationships

    In July, an artificial intelligence subsidiary of Alphabet, Google’s parent, provided the latest glimpse of how Big Tech is changing life sciences. An AI tool called AlphaFold, from Alphabet’s Deep Mind unit, predicted the 3D structure of nearly all human proteins and put the information in a pub...

    By Michelle Keefe • Sept. 1, 2021
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    The Evolving Patient Journey

    Traditional patient-support programs must adapt to the new normal Many elements of healthcare have changed since the onset of the pandemic, most of all patient behavior and the patient journey. The move to virtual health and telemedicine provides more opportunities to touch patients along all pha...

    By Robin Robinson • Sept. 1, 2021
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    3 Ways to Better Enable your MSLs: The Case for Context

    Like every other stakeholder in the healthcare system, medical science liaisons (MSLs) faced upheaval related to the COVID-19 pandemic. As medical practices pivoted to telehealth, MSLs shifted from in-person interactions to virtual sessions with thought leaders (TL). For their commitment and resi...

    By Jennifer Millard • Sept. 1, 2021
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    Letter from the Editor

    Illuminating leadership When PharmaVOICE first had the honor of recognizing the Healthcare Businesswomen’s Association’s (HBA) Rising Stars in conjunction with the esteemed Woman of the Year back in 2005, there were 38 honorees. Fast forward 17 years, and the HBA is recognizing 156 Rising Stars a...

    By Taren Grom • Aug. 1, 2021
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    Profile

    PharmaVoice 100 Who's on the List – By Category

    Who’s on the List — 2021 Indexed by Category Commanders & Chiefs Dr. Sam Agresta Foghorn Therapeutics Alisha Alaimo Biogen Shideh Bina Insigniam Dr. Norbert Bischofberger Kronos Bio Dr. James Kyle Bryan IQVIA Biotech Victor Bultó Novartis Pharmaceuticals Dr. Tony ...

    By PharmaVoice Team • Aug. 1, 2021
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    Commanders & Chiefs

    These forward-thinking leaders are inspiring their teams to achieve far-reaching goals and strategically positioning their companies for success as they navigate complex industry challenges. Be bold Igniting change by… Addressing barriers between patients and their medicines Vict...

    By PharmaVoice Team • Aug. 1, 2021
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    Patient Heroes

    These visionary thinkers are driving innovation around scientific breakthroughs and new technologies on behalf of patients. Empathy. Action. Reflection. Sparking innovation by… having an experience-designer mindset Jena Daniels Title: VP, Patient Success Company: Medable Inc. ...

    By PharmaVoice Team • Aug. 1, 2021