Commercialization: Page 2
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Podcast
Woman of the Week: Mirati Therapeutics’ Laurie Stelzer
With the recent approval of Krazati, the biotech veteran is guiding Mirati into its next phase as a commercial organization.
By Taren Grom • May 31, 2023 -
Taking your biotech global? Here’s how you can navigate cultural norms
What’s so different about doing pharma business in the U.K. versus Japan? One of Moderna’s top brass shares her tips for navigating choppy cultural waters.
By Alexandra Pecci • May 2, 2023 -
Q&A
5 minutes with — Parexel’s Peyton Howell
The company’s chief operating and growth officer on her personal quirks and why every pharma leader should read "Getting Naked."
By Taren Grom • April 7, 2023 -
A drug just launched for a disease discovered only 10 years ago
Pharming just landed an FDA approval for a treatment targeting an ultra-rare immunodeficiency disorder discovered only a decade ago — and it’s already in the hands of patients.
By Karissa Waddick • April 6, 2023 -
Cutting the cord — why streaming is a new frontier for pharma advertising
As streaming services proliferate, and more TV watchers buy in, there’s a new world of possibilities for DTC pharma marketing.
By Karissa Waddick • March 27, 2023 -
Podcast
Woman of the Week: Novartis Gene Therapies’ Chris Fox
Welcome to the Woman of the Week podcast, a weekly discussion that illuminates the unique stories of women leaders who are catalyzing change throughout the life sciences industry. You can check out all our podcast episodes here. When Novartis acquired AveXis and its spinal muscular atroph...
By Taren Grom • March 15, 2023 -
Targeting the new ‘Golden Girls’
With unprecedented buying power, women over 50 wield a lot of influence — but are still underserved by pharma. Urovant hopes to change that with its potential blockbuster drug.
By Taren Grom • March 8, 2023 -
Multimillion-dollar therapies are changing how payers foot the bill
With more gene therapies headed to market, novel payment methods are emerging from regulators and academia.
By Meagan Parrish • Feb. 28, 2023 -
Q&A
Why patient care is a public affair
The VP of public affairs at Kyowa Kirin discusses her role in advocating for advocacy.
By Taren Grom • Feb. 23, 2023 -
Podcast
Woman of the Week: Bristol Myers Squibb’s Ester Banque
The 30-year veteran is heading up the “transformation” of one of the pharma giant’s most important therapeutic portfolios: hematology.
By Taren Grom • Feb. 15, 2023 -
Profile
For Complement’s CEO, storytelling could be just as critical as data
Dr. Rafiq Hasan has his sights on bringing lessons learned at Bayer to ophthalmology-focused Complement Therapeutics.
By Alexandra Pecci • Feb. 14, 2023 -
Q&A // First 90 Days
Brian Fox is bringing ‘fresh eyes’ to ad agency Klick
Why the recently appointed president of commercial solutions sees near limitless potential to expand Klick’s footprint across the life sciences — and how generative AI is playing a role.
By Karissa Waddick • Feb. 13, 2023 -
Sponsored by LiveWorld
Survey results: Social influences HCP perceptions and prescriptions
Build social strategies into marketing plans to reach HCPs with sharply focused messaging.
Feb. 13, 2023 -
Antitrust watchdogs have pharma in their sights, and the landscape is getting thornier
The FTC and DOJ are heightening antitrust enforcement, and pharma deals are a prime target.
By Karissa Waddick • Feb. 2, 2023 -
Podcast
Woman of the Week: Bayer’s Dr. Yesmean Wahdan
The VP of medical affairs and women’s health is focused on an audacious goal to meet the needs of 100 million women globally.
By Taren Grom • Feb. 1, 2023 -
Vaxxinity eyes global COVID-19 vaccine market with ‘next-gen’ booster
The biotech aims to complete rolling submissions with regulators in the U.K. and Australia in the first half of 2023.
By Alexandra Pecci • Jan. 31, 2023 -
Patients are using social media — clinical trial experts can learn from that
Why an alliance of industry leaders is exploring the potential of social media as a treasure trove of real-world patient experience insights.
By Karissa Waddick • Jan. 30, 2023 -
Weight loss drugs: the promise and pitfalls
GLP-1 agonists are dominating the anti-obesity scene — but hurdles remain to their uptake.
By Kelly Bilodeau • Jan. 30, 2023 -
Sponsored by LiveWorld
Boost returns from social strategies with new channels and tactics
Emerging channels offer new ways to reach key targets and improve campaign ROI.
Jan. 30, 2023 -
With Twitter in flux, pharma is turning to alternative social spaces
Elon Musk’s takeover of Twitter has upended the ways pharma companies communicate with doctors online. Now new social strategies are emerging.
By Karissa Waddick • Jan. 26, 2023 -
Q&A
Gilead’s commercial chief on why 2023 will be a ‘coming out’ year
With a rapidly expanding oncology pipeline and a new approval in HIV, Johanna Mercier discusses Gilead’s quest to transform.
By Meagan Parrish • Jan. 26, 2023 -
Podcast
Woman of the Week: Dr. Lauren Lazar
As Calcium’s medical director, Lazar is leveraging next-generation innovation to create strategic connections between science and marketing for healthcare brands.
By Taren Grom • Jan. 25, 2023 -
AstraZeneca’s newest asthma launch fills a gap as generics chip away at respiratory flagships
A longtime leader in the respiratory space, AstraZeneca has hammered another stake in the ground with its newest asthma treatment, Airsupra.
By Michael Gibney • Jan. 24, 2023 -
Drug price negotiations: 5 key dates to watch
As the CMS readies its new program for lowering drug costs, these are the moments that will matter most to pharma companies.
By Kelly Bilodeau • Jan. 23, 2023 -
Q&A
Already on a roll in oncology, Astellas hunts for big wins in other areas
With two potential first-in-class drug launches on the horizon, and a budding gene therapy business, Astellas believes this year could be a major inflection point.
By Karissa Waddick • Jan. 23, 2023