Commercialization: Page 2


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    Making Moves

    Making moves: Agios, BeiGene, Biocom California and more announce new key hires

    The latest executive personnel changes from around the industry.

    By July 18, 2022
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    Q&A // First 90 Days

    First 90 Days: Anjarium Biosciences' Stephen Yoo

    The incoming CEO aims to build on the buzz around the company’s leading-edge gene therapy tech.

    By Kim Ribbink • July 15, 2022
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    Q&A

    Janssen extends LGBTQ mental health outreach beyond Pride Month

    The pharma giant’s ‘Depression looks like me’ campaign assembles a ‘one stop shop’ of resources to help combat high rates of severe depression in the LGBTQ community.

    By July 14, 2022
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    Podcast

    Woman of the Week: Kura Oncology's Kirsten Flowers

    How the chief commercial and corporate strategy officer is embracing a ‘full-cup’ philosophy to build a better leadership toolbox.

    By July 13, 2022
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    Q&A

    COVID won't evolve to become 'less deadly' — and RedHill is prepping for the long haul

    RedHill Biopharma’s chief operating officer, Guy Goldberg, says the company’s oral COVID-19 therapy could still be needed on a global scale.

    By Kim Ribbink • July 12, 2022
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    Behind the new topical treatment set to disrupt the psoriasis market

    Phil Brown, Dermavant’s chief medical officer, discusses VTAMA — the first topical cream approved for psoriasis in 25 years.

    By Kelly Bilodeau • July 11, 2022
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    Q&A

    The CEO of Dr. Reddy's N. America is using 'controlled explosions' to keep the generics giant growing

    Marc Kikuchi weighs in on the company’s plans to pump up its pipeline and sales in the coming years.

    By July 7, 2022
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    Podcast

    Woman of the Week: CinCor Pharma's Terry Coelho

    From M&Ms to biotech, the chief financial officer's sweet tooth for taking risks is paying off. 

    By July 6, 2022
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    Pharma companies take a fresh approach to inclusion in new DTC ads

    AstraZeneca and Amgen are emphasizing diversity and authenticity in campaigns for lupus and severe asthma therapies.

    By July 5, 2022
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    Podcast

    Woman of the Week: Novartis' Marie-France Tschudin

    How the chief commercial officer and president of innovative medicines international plans to fuel growth and productivity at the company.

    By June 29, 2022
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    With abortion access restricted across the U.S., a new diagnostic aims to eliminate birth control's pain points

    The hormonal and genetic test developed by Adyn is designed to predict and prevent adverse birth control side effects.

    By June 28, 2022
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    A myriad of blows: Who's getting hit the hardest by the economy's troubles

    The downturn shows few signs of hurting large pharma, but small biotechs and generics makers could face a credit crunch.

    By Kim Ribbink • June 27, 2022
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    TikTok tutorial: How pharma can embrace the video platform's educational potential

    Ogilvy Health’s director of social strategy, Katie Ferrigno, busts myths and provides tips on how biopharmas can take advantage of TikTok’s unique features to connect with patients.

    By June 15, 2022
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    Aduhelm's Medicare woes leave questions about lofty premiums

    A single drug’s effect on the premiums that Medicare beneficiaries pay is raising questions about how these levels are set and what factors play a part.

    By Kelly Bilodeau • June 2, 2022
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    Profile

    Flagship's creative approach to finding the next big idea in biopharma

    Avak Kahvejian, partner at Flagship Pioneering, a company that conceives, creates and launches bioplatform companies like Moderna, discusses its latest venture, ProFound Therapeutics.

    By Alexandra Pecci • June 1, 2022
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    PBMs under fire for drug prices defend their worth

    A new Senate bill is putting PBMs in the crosshairs of lawmakers — but they argue that they're more than just middlemen.

    By May 26, 2022
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    Q&A

    Ironwood Pharmaceuticals is charting a course to become a giant in GI

    Ironwood’s CEO, Tom McCourt, discusses the company’s strategy for leveling up in the GI market. 

    By May 19, 2022
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    A potential COVID-19 EUA could turn this small biotech into a household name

    Veru’s CEO discusses the impact of the upcoming FDA decision on its treatment targeting severely ill COVID-19 patients.

    By May 19, 2022
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    It's time to acknowledge access as a prescribing barrier

    A new survey reveals how red tape limits patient access to doctor-preferred specialty drugs. 

    By May 11, 2022
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    Q&A // Biotech Spotlight

    Biotech Spotlight: Everest Medicines takes aim at unmet needs in Asia

    With a multi-pronged business strategy, Everest Medicines is positioning itself as a ‘rising force’ in Asian biotech.

    By May 9, 2022
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    Sponsored by EVERSANA

    Right-sizing the channel strategy for maximum impact

    Failure to right-size your distribution model imposes financial penalties and wasted expenditures.

    May 9, 2022
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    Pharma's solution to the digital advertising dilemma? Storytelling

    Peter Shin, vice president of Client Services at Sonic Health, says quality storytelling, rather than trendy content, is central to a digital advertising strategy.

    By May 5, 2022
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    From the fringes to the forefront — the mRNA era has taken hold of pharma

    A look at what’s next for the industry’s buzziest technology.

    By Kim Ribbink • April 22, 2022
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    Permission granted by Ted Love. 

    Profile

    For Global Blood Therapeutics, the connection to sickle cell disease runs deep

    An underserved patient population is a guiding light for the company, which recently scored a new approval.

    By Robin Robinson • April 19, 2022
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    Q&A

    How pharma can up its social media game

    Health Union’s VP of community development, Sara Hayes, discusses how pharma marketers can better reach online patient communities. 

    By April 18, 2022