Commercialization: Page 89
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PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Isma BENATTIA New R&D Head at Wyeth’s Consumer Division Wyeth Consumer Healthcare, Madison, N.J., a division of global phar maceutical and healthcare products firm Wyeth, has named Isma Benattia, M.D., executive VP, global research and development. She is responsible for driv ...
By PharmaVoice Team • April 29, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
ONTHE CALENDAR May 1516 13th Annual Pharmaceutical &Biotech Licensing &Deal Making Summit Hyatt Regency NewBrunswick,New Brunswick,N.J. For more information, contact Cheryl KahanRadhuber,Strategic Research Institute, at 2129670095, email [email protected], or visit srinstitut...
By PharmaVoice Team • April 29, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES eDrugSearch has unveiled the eDrugSearch.com Community, a social network for Americans seeking safe, lowcost prescrip tion medications online. The Health 2.0 community comple ments eDrugSearch’s specialized search engine for prescr...
By PharmaVoice Team • April 29, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
We’ve all heard the maxim, if you can’t say anything nice, don’t say anything at all. A fine thought — but is there a place for “nothing” in the highstakes world of pharmaceutical naming? Also termed “blank canvas” or “clean slate” names, empty vessels are nondescript brand names that do not int...
By Maghan Cook • April 29, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
SOURCE:CEGEDIMDENDRITE,BEDMINSTER,N.J. DTC ALERT Shift to Physician Offices, Online Programs Cegedim Dendrite’s annual survey indicates DTC marketing is moving away from traditional mass media promotion. According to the survey, almost twothirds of marketers want to see more spending on emerging ...
By PharmaVoice Team • April 29, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Every month our goal is to feature thought leaders who have the ability to change the course of the industry. This month we exceeded this goal in spades. We are pleased to pay homage to the HBA’s 95 Rising Stars, some of the industry’s brightest and most talented individuals. These executive wome...
By Taren Grom • April 29, 2008 -
PharmaVoice Team/PharmaVoice
After 20 Years of DTC, It's Time for a New Definition
54 F e b ru a r y 200 3 PharmaVOICE S THE NEW YEAR BEGINS TO UNFOLD, the pharmaceuti cal industry continues to face challenges on many fronts. Corpo rate profits are down, R&D pipelines have slowed, Washington politicians haven’t eased their attacks, and public perception is near an alltime l...
By PharmaVoice Team • April 25, 2008 -
PharmaVoice Team/PharmaVoice
Piecing Together the Privacy Puzzle
As healthcare providers PREPARE TO COMPLY with the PATIENT PRIVACY ISSUES stemming from the HEALTH INFORMATION PORTABILITY AND ACCOUNTABILITY ACT, the pharmaceutical industry will have to FIND WAYS TO WORK with business partners within the CONFINES OF THE LAW if they want to continue to gain acce...
By PharmaVoice Team • April 25, 2008 -
PharmaVoice Team/PharmaVoice
Net Returns — An Integrated Approach to Marketing
An Integrated Approach to Marketing FOLLOWING THE HYPE AND QUICK UPTAKE THAT MARKED THE INTERNET EXPLOSION OF THE LATE 1990S, MANY COMPANIES STEPPED BACK FROM THE MEDIUM. AS THE INTERNET CONTINUES TO MATURE AS A COMMUNICATIONS VEHICLE, THE HEALTHCARE INDUSTRY IS RETURNING TO THE WEB AND INTEGRATI...
By PharmaVoice Team • April 25, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Peter KRUSE Tom MARTIN Dr. Brett E. SKOLNICK Novo Nordisk Expands Clinical Development Staff in U.S. BioPharmaceuticals Division, Promotes IT Staff Member Novo Nordisk has announced the appoint ment of Brett E. Skolnick, Ph.D., as director of clinical research, and Peter Kruse, M....
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
84 F e b ru a r y 200 3 PharmaVOICE EMEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES ProscapeTechnologies has anew Internet tool to make facetoface selling more effective. Proscape.Net provides mobile sales organizations a common technolo gy platform to exchange, update, c...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
What's New
WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Pharmaceutical companies wanting to gain an edge in managedcare markets can turn to PharmaStrat Inc. for comprehensive market research services.The recently launched company was founded by Philip J. Patrick, a pharmaceutical execu...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
CREATIVE REVIEW One of my goals at RealAge is to show our members that to stay healthy and young, they have to actively engage in a wholebody approach. Another goal is to make sure our approach is meaty enough to get their attention and motivate them to take action. One of the ways we do this is ...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
When launching a newproduct, marketers tend to focus on core audiences such as the physician and the patient, and on the clinical aspects of the drug, highlighting safety and clinical effectiveness. These factors are essential to a successful launch, but there are two additional fac tors that are...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
What's on Your Mind: Opinions
A bold, broad, unapologetic proclamation of benefits The most significant thing PhRMA and its constituent members can do is adopt a stronger, more assertive, and more proactive voice in the public debate over health and healthcare choices and expenditures. Past efforts to justify industry pricing...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
Integrated marketing: Creating a Unified Strategy
TODAY’S ECONOMIC ENVIRONMENT and the EVOLVING DYNAMICS of complex marketing messages are DRIVING THE NEED for INTEGRATED MARKETING Communications THE STRATEGISTS … JASON BACHARACH. VP, marketing, Grafica Inc. and GraficaInteractive Ltd., part of GraficaGroup, Chester, N.J.; GraficaGroup consists ...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
Behind the mirror: The science — and art —of market research
BEHIND THE MIRROR: The Science — and Art — of Market Research Tapping into the psyche of physicians and consumers is critical in today’s competitive environment. The challenge is to meld qualitative and quantitative research methodologies to gain meaningful results and actionable tactics to reach...
By Denise Myshko • April 24, 2008 -
PharmaVoice Team/PharmaVoice
The Patient Connection
PATIENT ADVOCACY GROUPS are a force to be reckoned with. These groups are invaluable partners to help pharmaceutical companies reach out to patients and physicians. By working with patient advocacy groups and professional organizations, pharmaceutical companies have the opportunity to inform thou...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
Pharmacogenomics: The Right Medicine for the Right Patient
ON THE EVE OF THE 50TH ANNIVERSARY OF PUBLICATION OF THE DOUBLE-HELIX DNA, PHARMACEUTICAL RESEARCHERS ARE EMBRACING PHARMACOGENICS AS AWAY TO DISCOVER AND TEST NEW MEDICINES THAT COULD LEAD TO AN ENTIRELY NEW WAY OF TREATING DISEASE. The one-drug-fits-all approach to medicine is soon expected to ...
By PharmaVoice Team • April 24, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY Government and Consumer Studies CONFIRM VALUE OF DTC ADVERTISING A Center for Medicare and Medicaid Services study shows that prescription drug costs account for only 10 cents of the nation’s total healthcare dollar. Other hea...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creativity is where one finds it, as this month’s selections certainly prove. Industry experts have identified two Websites and a direct to consumer spot as excellent examples of how the creative process of design and message development can be used to inform and motivate healthcare professionals...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Meeting the Maturity Boom Contributed by Robert Preston In marketing, forecasting the future doesn’t require a crystal ball. Demographics is destiny, they say, particularly when it comes to pharmaceutical products. Never has that been more clearly the case than now, as the first of the baby boome...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
PharmaCase
Making a case for WEB-TECHNOLOGY Web-Enabled Appointment System and Promotions Program Defers Cost of New Facility ADVANTA SOLUTIONS’ WEB-ENABLED APPOINTMENT SYSTEM HELPED BIOLIFE IMPROVE CUSTOMER SERVICE AND STREAM LINE BUSINESS PROCESSES, WHILE SOLVING A MARKETING PROBLEM BY OBTAINING MORE DONA...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
Opinions
Industry conferences — to attend or not to attend is the content question According to Biomedical Market Newsletter Inc., there were more than 500 medical events already scheduled between Jan.27 and Feb. 28,2003 (444 for just the month of February) — and more are being added every day. On average...
By PharmaVoice Team • April 22, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
One voice, one message The rising cost of promotion coupled with diminishing returns require new and smarter strategies that deliver greater access to physicians and communications effectiveness . According to InfoMedics, in 2000 alone, the U.S. pharmaceutical industry spent almost $14 billion pr...
By Taren Grom • April 22, 2008
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