Commercialization: Page 77
-
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Inclinical, Terrosa Offer Collaborative CTMS Subscription Services Pharsight Offers PK Data Management Solution Compass Healthcare Leverages Social Media in Community Website IMS Health Speeds Access to Promotiona...
By PharmaVoice Team • Sept. 28, 2009 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, marketing, And R&D?Trends affecting the healthcare industry Life-Sciences Companies Unprepared for Information Security Risks Despite the promise of the information age and the billions of dollars in economic stimulus funding, many life-sciences and healthcare companies have yet to mee...
By PharmaVoice Team • Sept. 28, 2009 -
PharmaVoice Team/PharmaVoice
UpFront
Milestones 15th Anniversary CenterWatch, a provider of industry news, data analysis, and proprietary market research for clinical trials professionals and patients, recently celebrated its 15th anniversary. CenterWatch, which was founded in 1994, was acquired by Jobson Medical Information in 2008...
By PharmaVoice Team • Sept. 28, 2009 -
PharmaVoice Team/PharmaVoice
The Upside of the Downturn
The Upside of the Downturn The restrictions imposed by the floundering global economy are prompting pharmaceutical executives to seek creative ways to adjust their marketing strategies. The difficult economic environment of the past year has impacted businesses across the globe, and t...
By PharmaVoice Team • Sept. 23, 2009 -
PharmaVoice Team/PharmaVoice
For Better Global Branding Work, Get on a Plane
For Better Global Branding Work, Get on a Plane Abby Mansfield Vice President/Creative Director Let’s face it, a big part of creative development for a global brand is logistics. Certainly not one of the more glamorous aspects of global branding, but at some point it’s critical for multinationa...
By PharmaVoice Team • Sept. 23, 2009 -
PharmaVoice Team/PharmaVoice
Stop the Creative Blood Loss During Market Research
Stop the Creative Blood Loss During Market Research Allen Stegall, Partner Bob Costanza, Partner More brand teams need to realize that while market research is invaluable, it can’t replace judgment. “Hello, I’m a Mac." “And, I’m a PC." If Apple used the same market research techniques to te...
By PharmaVoice Team • Sept. 23, 2009 -
PharmaVoice Team/PharmaVoice
E-Sampling Is No Longer an "Alternative" Solution
E-Sampling Is No Longer an “Alternative" Solution Drug sampling remains a critical and increasingly challenging aspect of pharmaceutical sales and marketing. Healthcare decision-makers count on office-based physicians distributing samples to enhance patient behavior. A...
By PharmaVoice Team • Sept. 23, 2009 -
PharmaVoice Team/PharmaVoice
Support Throughout the Life Cycle
Support Throughout the Life Cycle Michael Ball, Ph.D., Vice President, Marketing and Product Management Amy Weickert, Director of Marketing ith decreasing budgets, dwindling pipelines, and increasing regulatory and public scrutiny, pharmaceutical companies need to be more strategic than ever whe...
By PharmaVoice Team • Sept. 23, 2009 -
PharmaVoice Team/PharmaVoice
"Yeah, But What's It Gonna Cost?"
“Yeah, But What’s It Gonna Cost?" Finding advantage in healthcare professional-patient discussions of medication value in challenging economic times Meaghan Onofrey, President, MBS/Vox, part of CommonHealth In the current economic downturn, many consumers are cutting back, in all area...
By PharmaVoice Team • Sept. 23, 2009 -
PharmaVoice Team/PharmaVoice
The Roads Now Traveled
The Roads Now Traveled In a rapidly changing world of commercial media, it is becoming more and more challenging for OTC marketers to reach their consumer targets. Brian Doherty, EVP, Director, Client Services, Ferguson, part of CommonHealth The die has been cast for our nation’s healthcare re...
By PharmaVoice Team • Sept. 23, 2009 -
PharmaVoice Team/PharmaVoice
Adherence-Driven Marketing: Bringing Balance to the Brand
Adherence-Driven Marketing: Bringing Balance to the Brand Joe Meadows, Vice President, Marketing & Creative Services By following some basic principles and working with experienced solutions providers, companies will find that investments in adherence-driven marketing produce ...
By PharmaVoice Team • Sept. 23, 2009 -
PharmaVoice Team/PharmaVoice
Improving Physician-Payer Interaction
Improving Physician-Payer Interaction Create a conversation among the people who mean the most to your brand Gina Clark, Senior Vice President, Marketing & Business Development AmerisourceBergen Specialty Group ou’re a global pharmaceutical manufacturer with a collection of successful, physi...
By PharmaVoice Team • Sept. 23, 2009 -
PharmaVoice Team/PharmaVoice
Supplier Showcase
Supplier Showcase Featured Product and Service Showcases AmerisourceBergen Specialty Group CommonHealth Communications Media Inc. Compas, Inc. Dudnyk Halloran Consulting Group InfoMedics J.Knipper & Co. The Medical Affairs Company Observant LLC Scout Marketing Stinson Brand Innovation Stone...
By PharmaVoice Team • Sept. 23, 2009 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
s economic constraints and healthcare reform efforts continue to reshape the pharmaceutical landscape, promotional strategies are also evolving. Carolyn Gretton, editor of this month’s VIEW forum found that marketing efforts are continuing to move toward more precise targeting of physicians and p...
By PharmaVoice Team • Sept. 23, 2009 -
PharmaVoice Team/PharmaVoice
REMS Take Hold
The new legislation surrounding tougher REMS requirements is expected to effect marketing as well as drug development— but the impact might not be all bad. Risk Evaluation and Mitigation Strategies REMS Take Hold BY ROBIN ROBINSON “The key to mitigating risk is applying a rigorous, science-based ...
By Robin Robinson • Aug. 24, 2009 -
PharmaVoice Team/PharmaVoice
DIA Recap
The 2009 DIA Annual Conference San Diego Played Host to the 45th Anual Drug Information Association Meeting Thought Leaders Raise Their VOICE at DIA EDITOR’S TAKE VIDEO CLIPS pharmavoice.com Aureus Research Consultants Alicia Pouncey Alicia discusses using medical simulation for CRA training. Bio...
By PharmaVoice Team • Aug. 24, 2009 -
PharmaVoice Team/PharmaVoice
Recognizing the Value of CME
SPONSOR: Medscape LLC, an accredited provider of continuing medical education. In 2008, Medscape LLC issued 5.2 million CME/CE certificates. www.medscapecme.comReferences: Accreditation Council for Continuing Medical Education. ACCME Annual Report Data 2004-2008. Available at http://www.accme.org...
By Ezra T. Ernst • Aug. 24, 2009 -
PharmaVoice Team/PharmaVoice
Adult Distance Learning in Promotional Education Programs
ProCom, part of CommonHealth Adult Distance Learning in Promotional Education Programs Karen Sullivan Editor/Writer, ProCom, part of CommonHealth Michael Zilligen General Manager, ProCom, part of CommonHealth Healthcare practitioners (HCPs) are constantly looking for the most current medical info...
By Karen Sullivan and Michael Zilligen • Aug. 24, 2009 -
PharmaVoice Team/PharmaVoice
Increased Regulation and Mature Web Technology: Fertile Ground for a New Generation of Clinical Opinion Leader Engagements
Mary Manna Anderson President, HLS, part of CommonHealth A heightened interest and concern about conflicts of interest between physicians and industry has led to increased federal, state and institution guidelines designed to monitor, and in some cases, limit, clinicians’ interactions with indust...
By Mary Manna Anderson • Aug. 24, 2009 -
PharmaVoice Team/PharmaVoice
View on Med Ed: The Devil is in the Details
The Devil is in the Details The ongoing effort by accreditation and monitoring groups to separate commercial interests from continuing medical education (CME) funding appears to be raising as many questions as answers. by Carolyn Gretton It has been a year since Pfizer rocked the CME sector by an...
By Carolyn Gretton • Aug. 24, 2009 -
PharmaVoice Team/PharmaVoice
Jeff George: Stamping a Brand on Generics
Stamping a BRAND on GENERICS BY KIM RIBBINK Leading a generics company today is a very different undertaking compared with a few years ago. Once considered interlopers in the pharmaceutical industry, generics companies are now big business and are playing a leading role in healthcare decision mak...
By Kim Ribbink • Aug. 24, 2009 -
PharmaVoice Team/PharmaVoice
What is the Business Case for Tweeting?
As of August 2009, only 18 pharmaceutical companies were using Twitter, only a few of those were actively Tweeting, and only one encompassed a branded effort. Johnson & Johnson has been the most active, with daily Tweets from Director, Media Relations Marc Monseau and Director, Video Communic...
By Robin Robinson • Aug. 21, 2009 -
PharmaVoice Team/PharmaVoice
Talent Pool
talent pool executive appointments and promotions in the healthcare industry Pharmaceutical POOL Dr. Ann MILLER Steven SEMBLER Eisai Appoints Two Senior VPs Eisai Inc. has expanded its leadership roster with the hiring of two senior VPs. Ann Miller, M.D., joins Eisai as senior VP, primary care an...
By PharmaVoice Team • Aug. 21, 2009 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Biopharma Firms Increasingly Seek Marketing Role in Licensing Deals Large pharmaceutical companies’ growing reliance on alliances and in-licensing to gain access to technologies and new molecular entities from biopharmaceutical firms has strengthened the bargaining position for firms offering the...
By PharmaVoice Team • Aug. 21, 2009 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: M|C Communications Partners with Accela on Interactive Video Programming KMR Group Adds Site-Level Module to Patient Enrollment System Moonbay Technology Enters Life-Sciences Industry with EDM System ParagonRx Web...
By PharmaVoice Team • Aug. 21, 2009
Previous
