Commercialization: Page 76
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PharmaVoice Team/PharmaVoice
Letter from the Editor
PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski CONTRIBUTING EDITORS Virginia Kirk Denise Myshko Elisabeth Pena Kim Ribbink Deborah Ruriani Lynda Sears Copyright 2002 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Two, Nu...
By Taren Grom • Nov. 2, 2009 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Robert GELBARD ICN Pharmaceuticals Appoints Former Ambassador to Head International Efforts Former Ambassador Robert Gelbard joins ICN Pharmaceuticals Inc. as senior VP for international affairs and government relations. Mr. Gelbard is the com pany representative with foreign governme...
By PharmaVoice Team • Nov. 2, 2009 -
PharmaVoice Team/PharmaVoice
E-Media
NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES BioSpace Inc., a provider of Webbased products and information services to the life sciences industry, has formed a collaboration with MediBic, a Japanese bioventure company, to exchange information in an effort to support new biot...
By PharmaVoice Team • Nov. 2, 2009 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Extending its line of therapeutic class research, NOP World Health has added Diabetes Patient Market Study to its portfolio of disease state research. The staff of diabetes experts who support the study, which has been produced by NOP World Health’s sister com pany, RoperASW since 1989, will be i...
By PharmaVoice Team • Oct. 30, 2009 -
PharmaVoice Team/PharmaVoice
For Art's Sake
CREATIVE review The Procardia ad series of the early 80s set a visual standard for me.They represent the classic pharmaceutical ad. Elegant in design and function,the Cadillac of eyetracking perfection creative director, Sudler & Hennessey,New York,the series of Procardia ads, which ran almos...
By PharmaVoice Team • Oct. 29, 2009 -
PharmaVoice Team/PharmaVoice
Brave New Digital World
Pharma companies must be bold and confident in their deployment of electronic solutions or risk being left behind on the technological superhighway. Patients and physicians are migrating in droves toward Web- and mobile-based healthcare solutions. The overall number of e-health consumers who go o...
By PharmaVoice Team • Oct. 27, 2009 -
PharmaVoice Team/PharmaVoice
Next-Generation Bar Coding Can Revolutionize Health Care Promotion
Topin & Associates Imagine standing at your medicine cabinet scanning a prescription pill bottle with the camera on your smart phone and immediately calling up detailed consumer product information. Imagine an ER physician scanning a 2-D bar code on a patient’s driver’s license and having det...
By PharmaVoice Team • Oct. 27, 2009 -
PharmaVoice Team/PharmaVoice
Four Tips for Better Physician Recruitment
Buddy Scalera, Vice President, Interactive Content and Market Research Rima Nachshen, Senior Vice President, Director Client Services A strong, well-nurtured list can help brand managers reach their communications goals and manage messaging costs. Respecting your list means respecting the physici...
By PharmaVoice Team • Oct. 27, 2009 -
PharmaVoice Team/PharmaVoice
Creating a Better Electronic Compliance Program
Boris Kushkuley, General Manager Shane Mayer, Account Group Supervisor In the healthcare arena, we can leverage the power of mobility to integrate the idea of compliance into patients’ everyday lives, even while they’re on the go. If the old retail adage is true — it’s cheaper to keep an existing...
By PharmaVoice Team • Oct. 27, 2009 -
PharmaVoice Team/PharmaVoice
Mobile Marketing for Pharma: An Innovation Lab* Whitepaper
Compass Healthcare Communications In May, Compass Healthcare Communications gathered together some of the Mobile Marketing industry’s leading authorities to participate in its Innovation Lab Series. The Series provides insight and guidance about emerging marketing trends and how to successfully a...
By PharmaVoice Team • Oct. 27, 2009 -
PharmaVoice Team/PharmaVoice
Just-in-Time Information Finally Arrives
AmerisourceBergen Specialty Group Matt Johnson, Vice President, Strategy Cory Shouse, Director, Enterprise Business Intelligence How the informatics revolution has turned into the data evolution. Know now. Hasn’t that always been the goal, to know more about how a pharmaceutical product moves thr...
By PharmaVoice Team • Oct. 27, 2009 -
PharmaVoice Team/PharmaVoice
Supplier Showcase
AmerisourceBergen Specialty Group AmerisourceBergen Corp. 3101 Gaylord Pkwy. Frisco, TX 75034 Phone: 469-365-7000 www.absg.com AmerisourceBergen Specialty Group provides comprehensive resources to market, support and deliver specialty pharmaceutical products to providers and patients. Our Knowle...
By PharmaVoice Team • Oct. 27, 2009 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh EDitorS Carolyn Gretton Denise Myshko Kim Ribbink design associate Ariel Medel national account manager Cathy Tracy CIRCULATION Kathy Deiuliis Copyright 2009 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Vol...
By PharmaVoice Team • Oct. 27, 2009 -
PharmaVoice Team/PharmaVoice
What's on your mind: Opinions
WHAT’S on your mind Beyond the Basics A friendly work environment goes a long way. Flexibility to move your schedule around to accommodate issues related to family/kids also is important. An industrysize salary, and a fair bonus system based on work effort com bined with good insurances and 401K ...
By PharmaVoice Team • Oct. 23, 2009 -
PharmaVoice Team/PharmaVoice
Raise Your Voice: Letters
The Creative Challenge I read your roundtable on the challenges of creativity with keen interest. In a perverse way it’s good to see not much has changed in the last 25 years: clients are risk averse, agencies are greatly misunderstood and under appreciated, DDMAC is a bunion on the big toe of pr...
By PharmaVoice Team • Oct. 23, 2009 -
PharmaVoice Team/PharmaVoice
Chris Snell — Enjoying the Ride
Many dream of forming their own business, one that would blos som into a highly successful company without losing sight of its vivac ity. Chris Snell — president of creative services at inChord Communications Inc., and a founding partner of Gerbig, Snell/Weisheimer & Associates, now a divisio...
By Kim Ribbink • Oct. 23, 2009 -
PharmaVoice Team/PharmaVoice
Talent Pool
Biotech POOL Dr. Miguel S. BARBOSA Chugai Biopharmaceuticals hires VPof discovery biology to lead drug discovery efforts Chugai Biopharmaceuticals Inc., a wholly owned subsidiary of Chugai Pharmaceutical Co. Ltd., has appointed Miguel S. Barbosa, Ph.D., as VP of discovery biology. Dr. Barbosa is ...
By PharmaVoice Team • Oct. 23, 2009 -
PharmaVoice Team/PharmaVoice
E-Media
NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES etrials Inc., a preferred partner for innovative data management technologies and services for the healthcare industry, has formed a joint marketing agreement to integrate and cross sell technology with DataScout Software Inc., a p...
By PharmaVoice Team • Oct. 23, 2009 -
PharmaVoice Team/PharmaVoice
What's New
Expanding its offerings, inChord Communications Inc., one of the largest independent healthcare mar keting communications companies in the world, has established a new organization — Y Brand Outlook — that will offer strategic consulting and branding services. Based in New York City,Y Brand Out l...
By PharmaVoice Team • Oct. 23, 2009 -
PharmaVoice Team/PharmaVoice
PharmaTrax
$7 Billion in revenue predicted for ADVANCED DRUG DELIVERY SYSTEMS by 2005 The market for drugs employing advanced drug delivery technologies will surpass $7 billion by 2005,according to a study from Kalorama Information.The market segment has seen doubledigit growth over the past few years, and ...
By PharmaVoice Team • Oct. 23, 2009 -
PharmaVoice Team/PharmaVoice
For Art's Sake
CREATIVE review I remember the first time I saw this ad whilst still working in Sydney. It caused plenty of discussion. Great work connects, and does it quickly. I wish I’d done this one. Having been in healthcare for plenty of years, I’ve seen my share of dissection, so let’s take a crack at pul...
By PharmaVoice Team • Oct. 23, 2009 -
PharmaVoice Team/PharmaVoice
What's on your mind: Opinions
Platform Data Intelligent guidelines regarding use of physician prescribing profiles would have a minimal impact on pharmaceutical marketing. It should be noted that such data acquired by pharmaceu tical companies from pharmacies, third party syndicators, and the American Medical Association Phys...
By PharmaVoice Team • Oct. 23, 2009 -
PharmaVoice Team/PharmaVoice
Table of Contents
on the cover High Stakes: HITECH The pharma industry could come out a winner in the new game of HITECH (Health Information Technology for Economic and Clinical Health Act), if companies can come up with the right ante. FEATURES Publication Planning Update Title VIII of FDAAA, which requires the p...
By PharmaVoice Team • Sept. 30, 2009 -
PharmaVoice Team/PharmaVoice
High Stakes: HITECH
The pharma industry could come out a winner in the new HITECH game, if companies can come up with the right ante. The American Recovery and Reinvestment Act (ARRA) has set forth $30 billion to make industrywide health information exchange a reality. As part of ARRA’s provisions, the Health Info...
By PharmaVoice Team • Sept. 28, 2009 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharmaceutical POOL Dr. Per FALK Novo Nordisk Names Clinical Research Head for North America Novo Nordisk, a global healthcare company focusing on diabetes care, has appointed Per Falk, M.D., Ph.D., as VP for clinical, medical, and regulatory affairs for North America. Dr. Falk leads clinical res...
By PharmaVoice Team • Sept. 28, 2009
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