In Every Issue 3 Letter from the Editor 8 Upfront A brief review of industry news at press time 36 Pharma Trax Sales, marketing, and R&D trends from industry analysts 40 What’s New New healthcare-related products, services, and companies 42 E-Media New electronic and Web-based applications, sites, and technologies 45 On the Calendar Industry events 46 Talent Pool Executive appointments and promotions 50 Last Word Ignite Health’s Fabio Gratton recaps social media hearings. On The Cover 12 Incentive Compensation Sales models are evolving to meet the new challenges of today’s market, and incentive compensation and measurement plans are changing as a result. FEATURES 20 Name That Brand: A Pilot Program Taking an active role in the PDUFA pilot naming evaluation program will be costly for the industry. 24 Pharmaceutical Manufacturing Under Scrutiny Regulators are increasing their presence on the line to ensure GMP is top of mind for companies. 28 Dr. Thomas Steitz: The Right Chemistry Dr. Steitz, Nobel Prize Winner and Co-Founder of Rib-X, is advancing the discovery of new antibiotics that have the potential to save lives. SHOWCASE FEATURE 32 Executive Coaching Companies that support executive coaching experience improvements in productivity, quality, organizational strength, customer service, and shareholder value. Only in the Digital Edition of the January 2010 issue of PharmaVOICE Incentive Compensation Aligning Compensation Plans with Newer Sales Models and Metrics Evolving Compensation Models Name That Brand: A Pilot Program FDA Sheds Light on Pilot Program Pharmaceutical Manufacturing Under Scrutiny Quality a Global Issue The Top Observations from Manufacturing Inspections Genzyme Corp. Responds The Right Chemistry — Dr. Thomas Steitz, Nobel Prize Winner A Breakthrough Phase Partners in Public Health Industry experts discuss the role of pharmaceutical companies in pandemic preparedness. ON THE COVER Incentive Compensation Sales models are evolving to meet the new challenges of today’s market, and incentive compensation and measurement plans are changing as a result. Aligning Compensation Plans with Newer Sales Models and Metrics Evolving Compensation Models Cutting Edge’s Fair-Market Value Report Series FEATURE ARTICLES Name That Brand: A Pilot Program Taking an active role in the PDUFA pilot naming evaluation program will be costly for the industry. FDA Sheds Light on Pilot Program Pharmaceutical Manufacturing Under Scrutiny The FDA’s heightened focus on safety has reached the manufacturing level. Regulators are increasing their presence on the line to ensure GMP is top of mind for companies. Quality a Global Issue The top observations from manufacturing inspections from 2000 through Nov. 29, 2009. Genzyme Corp. Responds INDUSTRY BIO The Right Chemistry: Dr. Thomas Steitz, Nobel Prize Winner Dr. Thomas Steitz has not only made a key contribution to understanding the function of life’s protein-making factory, but in co-founding Rib-X he also has played a significant role in advancing the discovery of new antibiotics that have the potential to save lives. A Breakthrough Phase Academic Greatness The Nobel Prize Award Ceremony 2009 EXCLUSIVE DIGITAL ARTICLE Partners in Public Health Industry experts discuss the role of pharmaceutical companies in pandemic preparedness. IN EVERY ISSUE Pharma Trax Trends from industry analysts Talent Pool More industry appointments On the Calendar More industry events and conferences Last Word A Passion for Social Media Ignite Health’s Presentation to the FDA
