Commercialization: Page 78
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PharmaVoice Team/PharmaVoice
What's New
New healthcare-related products, services, and companies FDA Anticounterfeiting Draft Focuses on Chemical Identifiers The FDA has issued a draft guidance on the use of inks, pigments, flavors, and other physical-chemical identifiers (PCIDs) by manufacturers of solid oral dosage forms, which inclu...
By PharmaVoice Team • Aug. 21, 2009 -
PharmaVoice Team/PharmaVoice
UpFront
FDA Vision 6-part Plan to Support Public Health Commissioner of Food and Drugs Margaret A. Hamburg, M.D., has outlined her commitment “to prevent harm to the American people" through swift, aggressive, and effective enforcement of FDA laws and regulations. She highlighted six initial steps design...
By PharmaVoice Team • Aug. 20, 2009 -
PharmaVoice Team/PharmaVoice
Moving Beyond The Click
Based on both public and proprietary research, it is clear that the Internet is proving to be an effective tool for engaging actual and potential prescribers for a given brand or class of drugs in an intellectual dialog that can change prescribing behavior dramatically. FRED FOARD HAS WATCHED THE...
By PharmaVoice Team • Aug. 12, 2009 -
PharmaVoice Team/PharmaVoice
The Industry's Top Guns Are Revolving
The year started with surprising news. In January, Gil Bashe joined Catalyst Communications Inc. as president and CEO. Mr. Bashe, 47, had served as CEO of Health!Quest Global Communication Partners, a private equitysponsored communications network, which was funded by GTCR Golder Rauner LLC, sinc...
By PharmaVoice Team • Aug. 12, 2009 -
PharmaVoice Team/PharmaVoice
Pricing — The Cost of Doing Business
PICK UP A NEWSPAPER , TURN ON THE TELEVISION, OR LOG ONTO THE INTERNET and almost every week, a politician, agency, or consumer group can be found criticizing the pharmaceutical industry’s pricing, promotional, or marketing practices. Central to the controversy, more often than not, is the cost o...
By PharmaVoice Team • Aug. 12, 2009 -
PharmaVoice Team/PharmaVoice
Outsourcing: Division of Labor
DIVISION OF LABOR There are about 7,500 projects under development by pharmaceutical and biotechnology companies worldwide, and an estimated 80,000 clinical trials are conducted globally every year. Today, 80% of these clinical trials are funded by private industry rather than by government, acco...
By PharmaVoice Team • Aug. 12, 2009 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Damian BRAGA Wayne PISANO David J. WILLIAMS Aventis Pasteur Selects President and CEO,Promotes Executives in Global Restructuring David J. Williams has been named president and CEO of Aventis Pasteur, the vaccines business of Aventis Pharma AG. Mr. Williams had been co president and c...
By PharmaVoice Team • Aug. 12, 2009 -
PharmaVoice Team/PharmaVoice
E-Media
NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Newton Interactive Inc., a provider of digital solutions for the healthcare industry, has won a Standard of Excellence WebAward for its corporate Website, www.new toninteractive.com. “Winners of the 2001 WebAwards represent some of...
By PharmaVoice Team • Aug. 12, 2009 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Internet’s IMPACT ON MEDICAL DECISIONS IS GROWING The Internet is having a significant impact on medical decisions, according to a survey of 400 U.S. physicians.The vast majority of doctors use the Inter net as a tool for enriching their medical knowledge, and the medical information these doctor...
By PharmaVoice Team • Aug. 12, 2009 -
PharmaVoice Team/PharmaVoice
For Art's Sake
CREATIVE review What’s black and white and read all over? It’s this innovative page stopper. Using monochrome graphics and powerful words this advertisement paints a colorful story to communicate what this product’s benefits really mean to individual patients and the doctors who manage them. Ther...
By PharmaVoice Team • Aug. 11, 2009 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
In a nod to the founding fathers, several states have started a revolution against the tyranny of high margin pharmaceuticals with the uninsured elderly playing the role of constituents deprived of their rights. This time the battlefield is the U.S. courts, and lawyers representing both sides are...
By Don Sharpe • Aug. 11, 2009 -
PharmaVoice Team/PharmaVoice
What's on your mind: Opinions
The Time Has Come The idea of setting up a separate agency to oversee postmarketing surveillance has been proposed over the past two to three decades — perhaps now its time has come. I would endorse using a new source of user funds to establish a quasiautonomous agency separate from FDA and indus...
By PharmaVoice Team • Aug. 11, 2009 -
PharmaVoice Team/PharmaVoice
Raise Your Voice: Letters
Wow! Great! Fantastic! Finally! Over the years I have been championing this message. Leave it to PharmaVOICE to give it the prominence it deserves. Great first step. Now let’s talk about how culture, language, geography, family, age, and gender can impact the understanding of healthcare instructi...
By PharmaVoice Team • Aug. 11, 2009 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski CONTRIBUTING EDITORS Diane Hoffman Virginia Kirk Denise Myshko Kim Ribbink Deborah Ruriani Lynda Sears Copyright 2002 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Two, Num...
By Taren Grom • Aug. 11, 2009 -
PharmaVoice Team/PharmaVoice
Who's on the List by Section
The Commanders & Chiefs 12 Ahsan Awan Ross Bjella Laurie Cooke, R.Ph. John Farinacci Tuan Ha-Ngoc Fred Hassan Thomas Hughes, Ph.D. Greg Johnson Rick Keefer Kyle Kennedy William Maichle John Maraganore, Ph.D. Francois Nader, M.D. Nader Naeymi-Rad Angus Russell Laurent Schockmel, DVM Jeffrey St...
By PharmaVoice Team • July 30, 2009 -
PharmaVoice Team/PharmaVoice
The Reading List
NON-FICTION Memo to the President: How We Can Restore America’s Reputation and Leadership • Madeleine Albright Making it all Work: Winning at the Game of Work and the Business of Life • David Allen Who Goes First?: The Story of Self-Experimentation in Medicine • Lawrence K. Altman It’s Not About ...
By PharmaVoice Team • July 30, 2009 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharmaceutical POOL Dr. Peter CARBERRY Dan DUNHAM Dr. Betsy GAROFALO Walt JOHNSTON Astellas Pharma’s U.S. Subsidiaries Name VPs Tokyo-based Astellas Pharma Inc. has announced a number of new executives at its two U.S.-based subsidiaries. Astellas Pharma Global Development (APGD) has hired Peter C...
By PharmaVoice Team • July 29, 2009 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: GfK Announces Additions to Marketing Research Portfolio TVG Offers New Forecasting Suite QuestaWeb Offerings Reduce Costs for Importers, Exporters Skila Launches Global Market Access Management Solution StudyManag...
By PharmaVoice Team • July 29, 2009 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Featured Briefs: GfK Launches Managed Markets Practice CDM Launches Division Focused on Healthcare Branding Brandtectonics Access Establishes U.S. Office inVentiv Health Rebrands Strategy and Analytics Business GSK, Pfizer Combine HIV Asset...
By PharmaVoice Team • July 29, 2009 -
PharmaVoice Team/PharmaVoice
Who's on the List by Company
Acadia Pharmaceuticals Inc. John Kaiser 68 Acorda Therapeutics Inc. Ron Cohen, M.D. 39 Alnylam Pharmaceuticals John Maraganore, Ph.D. 24 AMR Research Hussain Mooraj 107 Amylin Pharmaceuticals Joseph Martinez 76 Astellas Pharma US Charlotte Berlin 64 AVEO Pharmaceuticals Inc. Tuan Ha-Ngoc 20 Avid ...
By PharmaVoice Team • July 29, 2009 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
The PharmaVOICE 100: 2009 PharmaVOICE is honored to bring you its fifth annual special issue celebrating 100 of the most inspiring individuals in the life-sciences industry. This issue, which is called the feel-good issue of the year, is packed with in-depth profiles showcasing the industry’s bes...
By Taren Grom • July 29, 2009 -
PharmaVoice Team/PharmaVoice
Alliance BUILDERS
Susan Dorfman, Skila Karen J. Hanson, Ph.D., BioStrategy Partners Hussain Mooraj, AMR Research Dominic A. Marasco, Innovex Inc., a Quintiles companyy Bill Meisle, GlaxoSmithKline Building alliances, creating relationships, and making the right connections requires a great deal of skill and savvy,...
By PharmaVoice Team • July 28, 2009 -
PharmaVoice Team/PharmaVoice
The MENTORS
Glen Drummond, Gilead Sciencess Daniel James Schneider, Life Science Commercialization Consultant Peter Marchesini, inVentiv Health Lawrence G. Wright, Ph.D., MedErgy HealthGroup Mentoring takes patience, foresight, and unselfish devotion to furthering the success of others. Creating a corporate ...
By PharmaVoice Team • July 28, 2009 -
PharmaVoice Team/PharmaVoice
The Technologists
Lucia (Lucy) Deus, SupplyScape Corp. Joseph A. Tetzlaff, i3 David J. Pasta, ICON Clinical Research Lucia (Lucy) Deus, SupplyScape Corp. Joseph A. Tetzlaff, i3 David J. Pasta, ICON Clinical Research Cutting-edge thinking and solutions are the hallmark of this dynamic group of individuals who are p...
By PharmaVoice Team • July 28, 2009 -
PharmaVoice Team/PharmaVoice
The Brand CHAMPIONS
As Partner and Chief Strategic Officer at Wishbone/ITP, Judy Capano sets a strong ethical example that’s inspiring to all who work with her. Judy Capano was a Director of Client Services before she turned 30. Problem-Solver • Grounded Name: Judy Capano Current Position: Partner and Chief Strategi...
By PharmaVoice Team • July 28, 2009
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