Commercialization: Page
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PharmaVoice Team/PharmaVoice
Educating the Sales Rep of the Future ... When the Future is Now
Educating the Sales Rep of the Future … When the Future is Now Jim Dutton, President Is it too late to re-establish a valued, trusted relationship between pharmaceutical sales representatives and physicians? Certainly, from a media or public perspective, the prevailing view is not po...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Accounting for the Impact of Managed Markets on Sales Training
Accounting for the Impact of Managed Markets on Sales Training Landscape-altering events are becoming almost commonplace in the pharmaceutical market, and some are changing the nature of the sales environment. Many of the most dramatic recent changes have involved managed markets in some form...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Preparing the Salesforce for Physician-Centric Sales Management
Preparing the Salesforce for Physician-Centric Sales Management Jeffrey Zornitsky, Senior VP, Sales Performance Improvement Pharmaceutical companies devote significant resources each year to training their sales reps on how to detail new and in-line brands. The outcome, however, has been di...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Developing E-Processes for Patient Recruitment In the past decade, clinical-study patient recruitment has become increasingly challenging and complex, calling for more preplanning. As a result, many sponsors have come to rely on the help of patient recruitment experts who apply their knowledge of...
By Joan Bachenheimer • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Managed Markets: Employers
The degree of skill needed to negotiate in the pharmacy benefit waters, especially for larger employers, is increasing. Experts say pharmaceutical companies must have a strategy to address employer needs. By Denise Myshko Employers: A Growing Influence While most employers are focused on managing...
By Denise Myshko • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Cr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies CIS Launches Pharma Compliance Exchange Website Compliance Implementation Services (CIS) recently released the Pharma Compliance Exchange (PCX), a new subscription-based source for government guidance documentation. For the first ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Agencies Ahead of Pharmaceutical Manufacturers in Online Research Despite increased reliance on the Internet, market researchers who work for pharmaceutical companies continue to lag behind those who work for agencies. A new report by Medefield finds that both comfort and perceived credibility of...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
On the Calendar May 2007 Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies New Healthcare Marketing and Communications Agency Created The agency helps clients identify situations and places where behavior can be influenced. Identifying a need to provide clients with a way to compete more effectively in today’s dyn...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Selling Skills for the Science Savvy
Selling Skills for the Science Savvy A robust skills curriculum focuses on long-term behavior change. Such a critical transformation takes a little time and a lot of planning. specialty salesforces Christine V. Donato Senior VP Do you know Thaddeus? If you wo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Sales Training: Moving Beyond the Message
By Taren Grom With the ongoing transformations in pharmaceutical salesforces, it’s become vitally important for sales representatives to provide value beyond the marketing message. Pfizer, Wyeth, AstraZeneca, and many other major pharmaceutical companies are taking feet off the street. This rever...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Employee Engagement, Learning, and the Gaming Generation
Employee Engagement, Learning, and the Gaming Generation network-based training As the environment for sales reps continues to shift, it may be hard to retain the best ones. In this new world, the benefits of social networks for enhancing loyalty, commitment, and coll...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
AXIOM Professional Health Learning 790 Township Line Rd. Ste. 175 Yardley, PA 19067 Phone: 267-757-0200 axiom-health.com Prepared. Consistent. Confident. AXIOM learning simulations provide sales representatives with a realistic, risk-free environment where they can practice applyin...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Warwick S. Bedwell Roche Appoints VP and Global Head of Business Development, Pharma Partnering Warwick S. Bedwell has been appointed VP and global head of Roche Pharmaceutical’s Business Development — Pharma Partnering business. Roche, Nutley, N.J., is part of the Roche Group, a rese...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Constellation of Talent
By Taren Grom, Editor A salute to this year’s Healthcare Businesswomen’s Association Rising Stars. The HBA Rising Star Class of 2007 is personified by 81 outstanding women who demonstrate clear leadership abilities, have an appreciation for mentors and role models, and who are not afraid to chart...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice -- Letters
Connecting the Dots: The Big Picture in Connected Health While the adoption of electronic medical records (EMR) is enormously important — and a robust connected health vision depends on EMR — it is only one aspect of connected health as it exists today and as we envision it for tomorrow. — Joseph...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
VIEW on Advertising March 2007 Showcases Marketplace Directory of Companies by Category Advertising Branding Communications Consulting Direct Mail Direct to Consumer Direct to Patient Direct to Physician E-Mail Broadcasts Executive Search Graphic Design Information Provider...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Meet the Creative Directors
By Taren Grom, Editor Special Feature PharmaVOICE is pleased to publish this special feature showcasing the individuals who influence the look and feel of the industry through their creative executions and insights, strategic thinking, and mentorship of up-and-coming talent. GETTING PERSONAL ABOU...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Eric G. Carter King Appoints Chief Science Officer King Pharmaceuticals, Bristol, Tenn., an integrated branded pharmaceutical company, has appointed Eric G. Carter, M.D., Ph.D., as chief science officer. Dr. Carter oversees King’s R&D, regulatory, and medical-affairs activitie...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Going Public: Pharma's Commitment to Public Health
By Elisabeth Pena Villarroel Forum The pharmaceutical industry’s commitment to public health is at the core of its very existence; the mission and work of the industry’s companies are to create, develop, and bring to market lifesaving and life-enhancing medicines. A natural extension of this miss...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Promotional Leveraging: The Power of Aggregated Buying
Promotional Leveraging The Power of Aggregated Buying The Procurement Process Terry Goldston, Executive Director, New Business Development Nowadays, many shareholder updates from major pharmaceutical companies focus on cost discipline and savings — often in the same sentence as projecte...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Patient/Physician Dialogue Bridging the Gap
The Patient/Physician Dialogue Bridging the Gap Physician-Patient Communications Reid Connolly Managing Director Chief Creative Officer evoke | healthcare interaction A convergence of factors, including the shortening of office visits, lack of consumer engagement, and diver...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Multimedia Advertising
Multimedia Advertising Kent R. Anderson Executive Director, International Business & Product Development Journal Advertising The New England Journal of Medicine Medical professionals today have more ways than ever before to discover new information and recover archival materia...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Relax Your Grip and Get Global That Grabs
Relax Your Grip and Get Global That Grabs (But is it branding, blanding, or blending?) Sudler & Hennessey Rob: Now that the World Cup’s over, is it a good time to discuss global branding? Bruno: It’s always a good time. Rob: In hearing about the power of the individual, new med...
By PharmaVoice Team • Jan. 2, 2008
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