Commercialization: Page 98
-
PharmaVoice Team/PharmaVoice
On the Calendar
On the Calendar May 2007 Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Agencies Ahead of Pharmaceutical Manufacturers in Online Research Despite increased reliance on the Internet, market researchers who work for pharmaceutical companies continue to lag behind those who work for agencies. A new report by Medefield finds that both comfort and perceived credibility of...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Developing E-Processes for Patient Recruitment In the past decade, clinical-study patient recruitment has become increasingly challenging and complex, calling for more preplanning. As a result, many sponsors have come to rely on the help of patient recruitment experts who apply their knowledge of...
By Joan Bachenheimer • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Managed Markets: Employers
The degree of skill needed to negotiate in the pharmacy benefit waters, especially for larger employers, is increasing. Experts say pharmaceutical companies must have a strategy to address employer needs. By Denise Myshko Employers: A Growing Influence While most employers are focused on managing...
By Denise Myshko • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Cr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies CIS Launches Pharma Compliance Exchange Website Compliance Implementation Services (CIS) recently released the Pharma Compliance Exchange (PCX), a new subscription-based source for government guidance documentation. For the first ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
AXIOM Professional Health Learning 790 Township Line Rd. Ste. 175 Yardley, PA 19067 Phone: 267-757-0200 axiom-health.com Prepared. Consistent. Confident. AXIOM learning simulations provide sales representatives with a realistic, risk-free environment where they can practice applyin...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Constellation of Talent
By Taren Grom, Editor A salute to this year’s Healthcare Businesswomen’s Association Rising Stars. The HBA Rising Star Class of 2007 is personified by 81 outstanding women who demonstrate clear leadership abilities, have an appreciation for mentors and role models, and who are not afraid to chart...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Warwick S. Bedwell Roche Appoints VP and Global Head of Business Development, Pharma Partnering Warwick S. Bedwell has been appointed VP and global head of Roche Pharmaceutical’s Business Development — Pharma Partnering business. Roche, Nutley, N.J., is part of the Roche Group, a rese...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
May 2007 Table of Contents On the Cover Pharma’s Commitment to Public Health A natural extension of the industry’s mission of providing safe, lifesaving medicines is participation and sponsorship of myriad public-health initiatives around the world. Features Nanotech Comes of Age With products al...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
If you are feeling downtrodden by the continuing barrage of negative news about our industry, then this issue is the cure for what ails you. This issue showcases dozens of individuals who exemplify the best of the best in terms of their commitment, passion, and conviction to improving the health ...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
Consumer-Driven Healthcare Retail Primary Care One in 10 retail clinic users is replacing his or her primary-care physician with a retail clinic for the treatment of common ailments, according to a recent study by Market Strategies Inc. The study indicates substantial interest by consumers to rec...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice -- Letters
Connecting the Dots: The Big Picture in Connected Health While the adoption of electronic medical records (EMR) is enormously important — and a robust connected health vision depends on EMR — it is only one aspect of connected health as it exists today and as we envision it for tomorrow. — Joseph...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Letter from the Editor The Forum Biotech: The States of the Industry — To harness talent and leverage the niche characteristics to grow business, the biosciences require the specific capabilities certain regions have to offer. In this special Forum, Governors from five biotech-centered states rep...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
April 15-19 Society for Biomolecular Sciences 13th Annual Conference & Exhibition Palais de Congres de Montreal, Montreal, Canada For more information, contact Marietta Manoni, Society for Biomolecular Sciences, at 203-743-1336, e-mail [email protected], or visit sbsonline.org. April 16-17 ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Managed Markets: Hospitals
By Denise Myshko An Opportunity and a Challenge Placement on hospital formularies has become more competitive. Pharmaceutical companies that can demonstrate that their products positively impact the total cost of patient care will have the advantage. While small, the hospital market offers a uniq...
By Denise Myshko • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
Drug Sales U.S. Prescription Update Sales Jumped 8.3% to $274.9 Billion IMS Health reports that U.S. prescription drug sales grew 8.3% to $274.9 billion in 2006, the third straight year of growth. The increase was fueled by the Medicare Part D prescription benefit, the increased use of generics w...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Patient Eduction Programs to Grow in Use Patient education has a strong perceived value across multiple sectors of the healthcare industry. This value is expected to grow in 2007, according to results of a survey on patient education conducted by HealthEd. Among key findings of the first annual s...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Whether we are discussing clinical studies or creative executions, there is a bit of artistry that is involved in executing the science. This concept is perfectly captured by two of this month’s feature articles. This month’s Forum, which discusses the evolving role of the clinical project manage...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Relax Your Grip and Get Global That Grabs
Relax Your Grip and Get Global That Grabs (But is it branding, blanding, or blending?) Sudler & Hennessey Rob: Now that the World Cup’s over, is it a good time to discuss global branding? Bruno: It’s always a good time. Rob: In hearing about the power of the individual, new med...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Multimedia Advertising
Multimedia Advertising Kent R. Anderson Executive Director, International Business & Product Development Journal Advertising The New England Journal of Medicine Medical professionals today have more ways than ever before to discover new information and recover archival materia...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Patient/Physician Dialogue Bridging the Gap
The Patient/Physician Dialogue Bridging the Gap Physician-Patient Communications Reid Connolly Managing Director Chief Creative Officer evoke | healthcare interaction A convergence of factors, including the shortening of office visits, lack of consumer engagement, and diver...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Promotional Leveraging: The Power of Aggregated Buying
Promotional Leveraging The Power of Aggregated Buying The Procurement Process Terry Goldston, Executive Director, New Business Development Nowadays, many shareholder updates from major pharmaceutical companies focus on cost discipline and savings — often in the same sentence as projecte...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Going Public: Pharma's Commitment to Public Health
By Elisabeth Pena Villarroel Forum The pharmaceutical industry’s commitment to public health is at the core of its very existence; the mission and work of the industry’s companies are to create, develop, and bring to market lifesaving and life-enhancing medicines. A natural extension of this miss...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Eric G. Carter King Appoints Chief Science Officer King Pharmaceuticals, Bristol, Tenn., an integrated branded pharmaceutical company, has appointed Eric G. Carter, M.D., Ph.D., as chief science officer. Dr. Carter oversees King’s R&D, regulatory, and medical-affairs activitie...
By PharmaVoice Team • Jan. 2, 2008
Previous
