Commercialization: Page 98
-
PharmaVoice Team/PharmaVoice
PharmaTrax
Patient Eduction Programs to Grow in Use Patient education has a strong perceived value across multiple sectors of the healthcare industry. This value is expected to grow in 2007, according to results of a survey on patient education conducted by HealthEd. Among key findings of the first annual s...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Whether we are discussing clinical studies or creative executions, there is a bit of artistry that is involved in executing the science. This concept is perfectly captured by two of this month’s feature articles. This month’s Forum, which discusses the evolving role of the clinical project manage...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Relax Your Grip and Get Global That Grabs
Relax Your Grip and Get Global That Grabs (But is it branding, blanding, or blending?) Sudler & Hennessey Rob: Now that the World Cup’s over, is it a good time to discuss global branding? Bruno: It’s always a good time. Rob: In hearing about the power of the individual, new med...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Multimedia Advertising
Multimedia Advertising Kent R. Anderson Executive Director, International Business & Product Development Journal Advertising The New England Journal of Medicine Medical professionals today have more ways than ever before to discover new information and recover archival materia...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Patient/Physician Dialogue Bridging the Gap
The Patient/Physician Dialogue Bridging the Gap Physician-Patient Communications Reid Connolly Managing Director Chief Creative Officer evoke | healthcare interaction A convergence of factors, including the shortening of office visits, lack of consumer engagement, and diver...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Promotional Leveraging: The Power of Aggregated Buying
Promotional Leveraging The Power of Aggregated Buying The Procurement Process Terry Goldston, Executive Director, New Business Development Nowadays, many shareholder updates from major pharmaceutical companies focus on cost discipline and savings — often in the same sentence as projecte...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Going Public: Pharma's Commitment to Public Health
By Elisabeth Pena Villarroel Forum The pharmaceutical industry’s commitment to public health is at the core of its very existence; the mission and work of the industry’s companies are to create, develop, and bring to market lifesaving and life-enhancing medicines. A natural extension of this miss...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Eric G. Carter King Appoints Chief Science Officer King Pharmaceuticals, Bristol, Tenn., an integrated branded pharmaceutical company, has appointed Eric G. Carter, M.D., Ph.D., as chief science officer. Dr. Carter oversees King’s R&D, regulatory, and medical-affairs activitie...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Meet the Creative Directors
By Taren Grom, Editor Special Feature PharmaVOICE is pleased to publish this special feature showcasing the individuals who influence the look and feel of the industry through their creative executions and insights, strategic thinking, and mentorship of up-and-coming talent. GETTING PERSONAL ABOU...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
VIEW on Advertising March 2007 Showcases Marketplace Directory of Companies by Category Advertising Branding Communications Consulting Direct Mail Direct to Consumer Direct to Patient Direct to Physician E-Mail Broadcasts Executive Search Graphic Design Information Provider...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Honing Ockham's Razor
Honing Ockham’s Razor Communication Strategies Donald JM Phillips, Pharm.D., Principal and CEO The 14th Century logician, William of Ockham wrote, “Numquam ponenda est pluralitas sine necessitate,” which translates as, “Plurality ought never to be posed without necessity.” While this pri...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Creating Effective Advertising: Four Steps to Expressing a Brand's Full Potential
Creating Effective Advertising: Four Steps to Expressing a Brand’s Full Potential Ian McKinnon, Ph.D., Senior VP, Advanced Methods TNS Healthcare Campaign Development Physicians often first know a brand through its advertising — whether from detail aids or journal ads. Physicians’ brand p...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Managing Creativity
Managing Creativity Wishbone/ITP Inc. The Creative Process Steve Hamburg, Partner, Chief Creative Officer Ideas — they are the fuel that drives brands and businesses forward. And advertising agencies are factories where much of this fuel is developed. To raise the octane of ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Building Healthy Communities Online
Building Healthy Communities Online the E-Arena Grey Healthcare Group, New York, is a global healthcare communications and advertising group of agencies. For more information, visit ghgroup.com. March 2007 VIEW on Advertising The smartest companies will seize the opportunity to ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
What the market needs By Taren Grom VIEW on Advertising March 2007 Advertising and promotion in today’s environment is more complex than ever. Multiple stakeholders, multiple communication channels, and multiple messages require that marketers remain true to a basic fundamental: identify th...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Creating a Connected Environment
Creating a Connected Environment Communication Strategies Brian Heffernan Chief Marketing Officer The environment for DTC is changing and critics are lining up to point out its shortcomings. Despite the criticism, pharma marketers and their agencies can work responsibly and effectivel...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Health, Hope, and the New Reality
Health, Hope, and the New Reality Matt Giegerich President and CEO Agency services The world of healthcare communications continues to change, and the pace of change is accelerating. Pharmaceutical brand marketers face a mind-numbing array of pressures ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Collaboration and Communication in an Increasingly Impersonal World
Collaboration and Communication in an Increasingly Impersonal World Client-Agency Partnerships Joseph E. Kuchta, President We live in a world of urgency and immediacy. The electronics, gadgets, and whiz-bang technologies we all carry on our belts have created a society in which an indivi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Back to Basics and Beyond
March 2007 VIEW on Advertising Advertising and Promotion • Detail aids • Journal Advertising • Patient education • Direct-to-Consumer Advertising • Market Research • Online Promotion Back to Basics and Beyond By Taren Grom, Editor Increasingly stiffer competition, combined wi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Account Planning Challenge: Incorporating a Brand's Mechanism of Action Into the Communication Strategy
Account Planning Challenge: Incorporating a Brand’s Mechanism of Action Into the Communication Strategy Branding Palio Communications Mark McCoy,R.Ph. Senior VP/Senior Brand Planner When developing a strategy for a new brand, anything about the brand that is unique is a potential sou...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Big Case for the Midsized Agency
A Big Case for the Midsized Agency Anshal Purohit, Director, Strategy and New Business Mark Kruger, VP, Promotional Education Shana Robinson, Account Supervisor Agency Structures Donahoe Purohit Miller Advertising You know the stories well. A biotechnology or diagnostics company ap...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Letter from the Editor The Forum Advertising: Back to Basics and Beyond — According to industry experts, brand teams need to examine the basic properties of their products and then develop a strategic marketing mix that will be the most effective for their brands and support the strategy with the...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Master Plan: The Making of a Successful Publication Strategy
By Elisabeth Pena Villarroel Publication planning is an essential part of the drug-development process. The results of the long, labor-intensive years of a clinical trial are announced to the industry and medical professionals through publication in medical journals. Preparing trial results for p...
By Elisabeth Pena Villarroel • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A New Era in the Science of Aging
By Cynthia Borda Older Americans face new and growing challenges in managing chronic diseases, which are now the leading causes of death among people older than the age of 65. Every seven seconds someone in the United States is celebrating a 60th birthday. This trend began Jan. 1, 2006, and will ...
By Cynthia Borda • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
CommonHealth Celebrates Opening Of Paris Office The move is designed to allow CommonHealth to broaden its offerings to an increasingly global clientele. CommonHealth has opened an office in Paris. The move is designed to allow CommonHealth to broaden its offerings to an increasingly global client...
By PharmaVoice Team • Jan. 2, 2008
Previous
