Commercialization: Page
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PharmaVoice Team/PharmaVoice
The Mentors
Mentoring is an art in and of itself. It involves providing guidance, wisdom, time, and resources to the next generation of leaders, and these individuals fill the role of mentor with selfless enthusiasm and purpose. Current position Senior Director, Medical Affairs, Daiichi Sankyo Inc. Place of ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Brand Champions
These brand stewards have the strategic know-how, market insights, and a creative flair that differentiate their products from the competition. Current position VP & Client Partner, Business Consulting, Fair Isaac Corp. Place of Birth Queens, N.Y. Education B.S., Biology, M.S., Biochemistry, ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
BIO 2007 -- Annual Conference
BIO 2007 — Annual Conference The 2007 BIO International Convention drew record attendance with representatives from 64 countries. BIO Brings The world to boston 2007 BIO International Convention Surpasses Records The BIO International convention, produced by the Biotechnology Industry Organizatio...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
On the Calendar June 2007 June 17-21 DIA 43rd Annual Meeting Georgia World Congress Center, Atlanta PharmaVOICE is exhibiting at this event. For more information, contact Drug Information Association at 215-442-6100, e-mail [email protected], or visit diahome.org. June 18-19 3rd Annual Medical Devi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
“The King” and I Making a show of it… You never know who you are going to meet on the road! I had the pleasure of hanging out with Elvis at RPS’s “star-studded” event held at Seattle’s EMP during the ACRP Conference in April. It’s that time of year again — and I mean conference season. Between ma...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Strategic Patient Adherence Awards
The SPA Awards cosponsored by CBI and PharmaVOICE were presented at the 6th Annual Forum on Patient Compliance, Adherence and Persistency. 6th annual Forum on patient compliance, adherence and persistency Informative presentations, executive thought leadership, and a prestigious awards ceremony p...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Ethnography: Building Evidence for Strategic Communications
Evidence-based marketing does for sales what evidence-based medicine does for clinical practice — it delivers results. Sylvia Aruffo, Ph.D., ethnographic researcher and linguist and founder, and Ann-Marie Conrado, a cultural anthropologist ethnographer, and one of the partners of Communication Sc...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
June 2007 Table of Contents On the Cover New Directions for Clinical Directors As drug development continues to become global and more complex, the clinical director’s role is changing as well. Features It’s All in the Details Early adoption issues kept e-detailing at bay, but as physicians turn ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
It's All in the Details
E-detailing’s time is about to come. Early adoption issues kept this communication tactic at bay, but as physicians increasingly adopt technology and turn away in-person sales representative visits, e-detailing’s promise is on the verge of paying off. E-detailing, which allows for the interaction...
By Elisabeth Pena Villarroel • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies TGaS Advisors Offers Collaborative Benchmarking Services for Pharmaceutical Companies Pharmastance operational resource lets companies learn where they stand. TGaS Advisors has launched the Pharmastance family of benchmarks. These collabora...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Risk Takers
These entrepreneurs are redefining the life-sciences industry through innovative approaches to improving technologies, processes, services, and ultimately patient care. Susan Miller Viray Concrete Concepts There are two things Susan Miller Viray always tells her direct reports: always show grace ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Adobe Systems 345 Park Ave. San Jose, CA 95110 Phone: 800-649-2990 adobe.com Adobe Revolutionizes How the World Engages with Ideas and Information For more than two decades, the company’s award-winning software and technologies have redefined business, entertainment, and personal ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
New Directions for Clinical Directors
By Denise Myshko As drug development continues to become global and more complex, the clinical director’s role is changing as well. The function of the clinical director has broadened from a purely medical and scientific advisory role to being the clinical leader responsible for the design and de...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Warwick S. Bedwell Roche Appoints VP and Global Head of Business Development, Pharma Partnering Warwick S. Bedwell has been appointed VP and global head of Roche Pharmaceutical’s Business Development — Pharma Partnering business. Roche, Nutley, N.J., is part of the Roche Group, a rese...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
AXIOM Professional Health Learning 790 Township Line Rd. Ste. 175 Yardley, PA 19067 Phone: 267-757-0200 axiom-health.com Prepared. Consistent. Confident. AXIOM learning simulations provide sales representatives with a realistic, risk-free environment where they can practice applyin...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Constellation of Talent
By Taren Grom, Editor A salute to this year’s Healthcare Businesswomen’s Association Rising Stars. The HBA Rising Star Class of 2007 is personified by 81 outstanding women who demonstrate clear leadership abilities, have an appreciation for mentors and role models, and who are not afraid to chart...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies CIS Launches Pharma Compliance Exchange Website Compliance Implementation Services (CIS) recently released the Pharma Compliance Exchange (PCX), a new subscription-based source for government guidance documentation. For the first ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Cr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Educating the Sales Rep of the Future ... When the Future is Now
Educating the Sales Rep of the Future … When the Future is Now Jim Dutton, President Is it too late to re-establish a valued, trusted relationship between pharmaceutical sales representatives and physicians? Certainly, from a media or public perspective, the prevailing view is not po...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Accounting for the Impact of Managed Markets on Sales Training
Accounting for the Impact of Managed Markets on Sales Training Landscape-altering events are becoming almost commonplace in the pharmaceutical market, and some are changing the nature of the sales environment. Many of the most dramatic recent changes have involved managed markets in some form...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Preparing the Salesforce for Physician-Centric Sales Management
Preparing the Salesforce for Physician-Centric Sales Management Jeffrey Zornitsky, Senior VP, Sales Performance Improvement Pharmaceutical companies devote significant resources each year to training their sales reps on how to detail new and in-line brands. The outcome, however, has been di...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Selling Skills for the Science Savvy
Selling Skills for the Science Savvy A robust skills curriculum focuses on long-term behavior change. Such a critical transformation takes a little time and a lot of planning. specialty salesforces Christine V. Donato Senior VP Do you know Thaddeus? If you wo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Practice Makes Perfect: Using Simulation to Prepare Sales Representatives for the Real World
Practice Makes Perfect: Using Simulation to Prepare Sales Representatives for the Real World Christine MacAdams, MEd, Senior Project Manager How can you encourage sales representatives to deliver consistent messages, use appropriate tools when speaking with phy...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Middle Management: Why Investing in District Sales Management Training Is Crucial
Middle Management: Why Investing in District Sales Management Training Is Crucial Sales Management Bryan Horveath VP and Managing Director Whether a salesforce totals 5 or 5,000, a sales manager’s ability to develop his or her sales representatives is more critical than ever. Good or bad...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Sustaining Measured Brand Performance and Training Efforts
Sustaining Measured Brand Performance and Training Efforts Steve Callender Senior Consultant, Performance Improvement Evaluation Metrics Measuring the results of sales performance improvement efforts using a solid, best-practice approach can demonstrate and ensure the effe...
By PharmaVoice Team • Jan. 2, 2008
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