Commercialization: Page
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PharmaVoice Team/PharmaVoice
The Risk Takers
These entrepreneurs are redefining the life-sciences industry through innovative approaches to improving technologies, processes, services, and ultimately patient care. Susan Miller Viray Concrete Concepts There are two things Susan Miller Viray always tells her direct reports: always show grace ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
New Directions for Clinical Directors
By Denise Myshko As drug development continues to become global and more complex, the clinical director’s role is changing as well. The function of the clinical director has broadened from a purely medical and scientific advisory role to being the clinical leader responsible for the design and de...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies TGaS Advisors Offers Collaborative Benchmarking Services for Pharmaceutical Companies Pharmastance operational resource lets companies learn where they stand. TGaS Advisors has launched the Pharmastance family of benchmarks. These collabora...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Ethnography: Building Evidence for Strategic Communications
Evidence-based marketing does for sales what evidence-based medicine does for clinical practice — it delivers results. Sylvia Aruffo, Ph.D., ethnographic researcher and linguist and founder, and Ann-Marie Conrado, a cultural anthropologist ethnographer, and one of the partners of Communication Sc...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
June 2007 Table of Contents On the Cover New Directions for Clinical Directors As drug development continues to become global and more complex, the clinical director’s role is changing as well. Features It’s All in the Details Early adoption issues kept e-detailing at bay, but as physicians turn ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
It's All in the Details
E-detailing’s time is about to come. Early adoption issues kept this communication tactic at bay, but as physicians increasingly adopt technology and turn away in-person sales representative visits, e-detailing’s promise is on the verge of paying off. E-detailing, which allows for the interaction...
By Elisabeth Pena Villarroel • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Strategic Patient Adherence Awards
The SPA Awards cosponsored by CBI and PharmaVOICE were presented at the 6th Annual Forum on Patient Compliance, Adherence and Persistency. 6th annual Forum on patient compliance, adherence and persistency Informative presentations, executive thought leadership, and a prestigious awards ceremony p...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
On the Calendar June 2007 June 17-21 DIA 43rd Annual Meeting Georgia World Congress Center, Atlanta PharmaVOICE is exhibiting at this event. For more information, contact Drug Information Association at 215-442-6100, e-mail [email protected], or visit diahome.org. June 18-19 3rd Annual Medical Devi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Judging is More Than Just a Pretty Picture Mark Perlotto previews the 2007 IN-AWE Awards The largest collection of innovative strategic and creative healthcare marketing ideas was amassed at the 2007 International Awards of Excellence (IN-AWE) Awards competition judging event, which took place Ap...
By Mark Perlotto • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Product: Rozerem Client: Takeda Debut: July 2006 Agency: Cramer-Krasselt CCO: Marshall Ross CD/Copy: Dan Consiglio Art: Noel Ritter In the early 1980s The Martin Agency’s former star employee, Luke Sullivan, revolutionized the agricultural industry with a series of television spots for Round-Up h...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
BIO 2007 -- Annual Conference
BIO 2007 — Annual Conference The 2007 BIO International Convention drew record attendance with representatives from 64 countries. BIO Brings The world to boston 2007 BIO International Convention Surpasses Records The BIO International convention, produced by the Biotechnology Industry Organizatio...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
“The King” and I Making a show of it… You never know who you are going to meet on the road! I had the pleasure of hanging out with Elvis at RPS’s “star-studded” event held at Seattle’s EMP during the ACRP Conference in April. It’s that time of year again — and I mean conference season. Between ma...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Effective CRM Crucial to Pharma Companies Customer relationship management (CRM) initiatives in the pharmaceutical industry lack a firm definition, according to a recent study from Cutting Edge Information. The report, Pharmaceutical Customer Relationship Management, addresses the effectiveness o...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice -- Letters
Project Teams Can Benefit from Better Data The one thing we see more than anything else, regardless of company size, is a lack of trustworthy data. — Karen Briegs, Director, 3C Company Embracing Business Intelligence It was so interesting to read the thoughts of the various project managers on th...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Zhi Hong GSK Appoints Head, Infectious-Diseases Research Center Healthcare company GlaxoSmithKline, Philadelphia, has appointed Zhi Hong, Ph.D., to lead a newly organized research unit dedicated to discovering therapies for infectious diseases. Dr. Hong heads the Infectious Diseas...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies HealthCentral Introduces Online Network The HealthCentral Network (THCN) has relaunched its network of sites to better meet the needs of today’s patients. Each Website offers interactive medical information targeted to a specific ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Who's on the List -- 2007
Accentia Biopharmaceuticals Francis O’Donnell Jr., M.D. Advanced Cell Technology Inc. Robert Lanza, M.D. Alpharma Inc. Joseph Stauffer, D.O. Amgen Ken Keller Applied Strategies Consulting Inc. Sandra Wrobel AstraZeneca Jack Devlin AstraZeneca Adele Gulfo AstraZeneca Sarah Harrison Avid Radiopharm...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Mentors
Mentoring is an art in and of itself. It involves providing guidance, wisdom, time, and resources to the next generation of leaders, and these individuals fill the role of mentor with selfless enthusiasm and purpose. Current position Senior Director, Medical Affairs, Daiichi Sankyo Inc. Place of ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Brand Champions
These brand stewards have the strategic know-how, market insights, and a creative flair that differentiate their products from the competition. Current position VP & Client Partner, Business Consulting, Fair Isaac Corp. Place of Birth Queens, N.Y. Education B.S., Biology, M.S., Biochemistry, ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies New Healthcare Marketing and Communications Agency Created The agency helps clients identify situations and places where behavior can be influenced. Identifying a need to provide clients with a way to compete more effectively in today’s dyn...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
On the Calendar May 2007 Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Agencies Ahead of Pharmaceutical Manufacturers in Online Research Despite increased reliance on the Internet, market researchers who work for pharmaceutical companies continue to lag behind those who work for agencies. A new report by Medefield finds that both comfort and perceived credibility of...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Developing E-Processes for Patient Recruitment In the past decade, clinical-study patient recruitment has become increasingly challenging and complex, calling for more preplanning. As a result, many sponsors have come to rely on the help of patient recruitment experts who apply their knowledge of...
By Joan Bachenheimer • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Managed Markets: Employers
The degree of skill needed to negotiate in the pharmacy benefit waters, especially for larger employers, is increasing. Experts say pharmaceutical companies must have a strategy to address employer needs. By Denise Myshko Employers: A Growing Influence While most employers are focused on managing...
By Denise Myshko • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Cr...
By PharmaVoice Team • Jan. 2, 2008
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