Commercialization: Page
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PharmaVoice Team/PharmaVoice
A Holistic View of Optimizing Brand Performance
34 S e p t e m b e r 2 0 07 VIEW on Marketing ROI s pharma companies cope with increasingly limited budgets, they are demanding that marketing be accountable for demonstrating ROI on promotional activities. For a true read on results, however, companies must move from looking at sales and ma...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Innovation in Patient Education
22 Sep t e mb e r 20 07 VIEW on Marketing E�MEDIA mazon, iTunes, and Netflix have it right. These media capture our attention, our loyalty, and our business by providing an ever�evolv� ing service platform that continues to meet our personal needs. We log on to one of these sites, and we fee...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Selecting the Right Approach to Competitive Gaming
24 S e p t e m b e r 2 0 07 VIEW on Marketing MARKET PERFORMANCE T he U.S. pharmaceutical industry operates within an extraordinar� ily competitive, complex, and high�stakes environment. With so much at risk, brand teams often choose to “pressure test” their key strategies before implementin...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
DIA 2007 -- Annual Conference
DIA Addresses extreme topics The 43rd Annual Meeting of the Drug Information Association DIA 2007 — Annual Conference The Drug Information Association’s 43rd annual meeting featured 450 sessions and more than 1,000 speakers. Industry Thought Leaders Raise their VOICE at DIA Podcasts BBK Worldwide...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
7 Rules for New War Games
Stan Bernard of Bernard Associates says practicing competitive simulations is a better approach than war games because simulations address more of the challenges that companies face. Traditionally, businesses have engaged in war games, in which marketing groups or brand teams compete by dividing ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Born Leader -- Ethan Leder
By Kim Ribbink Ethan Leder has made a career out of establishing companies in niche markets. Now he is applying the skills he’s learned to evidence-based solutions specialist United BioSource Corp. With an entrepreneurial spirit and intense work ethic, Ethan D. Leder has made a career out of esta...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
The pharmaceutical industry can no longer afford to be off-message — not even just once — in an exceedingly competitive marketplace. Silo busting continues to be a resounding theme in all areas of the industry, it’s a way to improve business processes, increase efficiencies, and stay on message. ...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
To Pharma TV or Not TV?
Pharmaceutical companies are discussing innovative initiatives to educate patients and consumers in Europe. By Robin Robinson A DVD created by the European Federation of Pharmaceutical Industries and Associations (EFPIA) ignited unfounded rumors that the industry was preparing to challenge the cu...
By Robin Robinson • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Lipitor Perceived as Market Leader Among Statin Brands When it comes to statins, the most frequently discussed issue in the blogosphere and general online world is the negative side effects. This is one of the findings in a recent report fielded ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
Online update SURF’s UP According to Manhattan Research’s latest study, physician site traffic is spread among product sites of new and early-launch stage treatments, those with clinical news coverage, and, consistent with years past, products with a significant consumer advertising component. “W...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents September 2007 On the Cover Success Beyond the Silos Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. FEATURES Postmarketing Safety in the Spo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Cr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Contributed by Peter H. Nalen Beyond Hits and Clicks: A Proven Online Measurement Approach for Online Marketing Success Like any well-crafted promotional campaign, online marketing programs must have clearly defined indicators of success. To be sure, almost every online activity can be determined...
By Peter H. Nalen • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Frank Deane Dr. Dale M. Edgar Lilly Promotes and Hires Eli Lilly has promoted Frank Deane, Ph.D., to president, manufacturing, and Dale M. Edgar, Ph.D., has been hired as executive director and chief scientific leader of Lilly’s discovery sleep research program. Eli Lilly, Indiana...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Success Beyond the Silos
By Robin Robinson Forum Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. More and more pharmaceutical companies are breaking out of their siloed structure to re...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
Cardinal Health PTS is Renamed Catalent Cardinal Health Pharmaceutical Technologies and Services is now Catalent Pharma Solutions. The Catalent name was created to combine the ideas embodied by the words “catalyst” and “talent.” Catalent serves as a catalyst for success for its customers, enablin...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
PharmaLinx Launches Industry Web Portal Professionals who operate in the pharmaceutical, biotechnology, and medical-device sectors, as well as those who provide services and tools to the industry, now have a single source to find targeted information related to their fields. The new portal, Acces...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Effective CRM Crucial to Pharma Companies Customer relationship management (CRM) initiatives in the pharmaceutical industry lack a firm definition, according to a recent study from Cutting Edge Information. The report, Pharmaceutical Customer Relationship Management, addresses the effectiveness o...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice -- Letters
Project Teams Can Benefit from Better Data The one thing we see more than anything else, regardless of company size, is a lack of trustworthy data. — Karen Briegs, Director, 3C Company Embracing Business Intelligence It was so interesting to read the thoughts of the various project managers on th...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Zhi Hong GSK Appoints Head, Infectious-Diseases Research Center Healthcare company GlaxoSmithKline, Philadelphia, has appointed Zhi Hong, Ph.D., to lead a newly organized research unit dedicated to discovering therapies for infectious diseases. Dr. Hong heads the Infectious Diseas...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Movers & Shakers
58 Robert Baldini Scott Ballenger Carrie Cox Craig DeLarge Barbara Deptula Peter DiBiaso Eve Dryer Cameron Durrant, M.D. Adele Gulfo Raymond Hill Lisa La Luna Sylvia McBrinn Timothy Poole, Pharm.D. Beth Anne Price Ira Spector Robert Stirling Jeff Taylor L. Stephan Vincze Rosemarie Yancosek Eve Dr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Ethnography: Building Evidence for Strategic Communications
Evidence-based marketing does for sales what evidence-based medicine does for clinical practice — it delivers results. Sylvia Aruffo, Ph.D., ethnographic researcher and linguist and founder, and Ann-Marie Conrado, a cultural anthropologist ethnographer, and one of the partners of Communication Sc...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
June 2007 Table of Contents On the Cover New Directions for Clinical Directors As drug development continues to become global and more complex, the clinical director’s role is changing as well. Features It’s All in the Details Early adoption issues kept e-detailing at bay, but as physicians turn ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
It's All in the Details
E-detailing’s time is about to come. Early adoption issues kept this communication tactic at bay, but as physicians increasingly adopt technology and turn away in-person sales representative visits, e-detailing’s promise is on the verge of paying off. E-detailing, which allows for the interaction...
By Elisabeth Pena Villarroel • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies TGaS Advisors Offers Collaborative Benchmarking Services for Pharmaceutical Companies Pharmastance operational resource lets companies learn where they stand. TGaS Advisors has launched the Pharmastance family of benchmarks. These collabora...
By PharmaVoice Team • Jan. 2, 2008
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