Commercialization: Page
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PharmaVoice Team/PharmaVoice
Innovation in Patient Education
22 Sep t e mb e r 20 07 VIEW on Marketing E�MEDIA mazon, iTunes, and Netflix have it right. These media capture our attention, our loyalty, and our business by providing an ever�evolv� ing service platform that continues to meet our personal needs. We log on to one of these sites, and we fee...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Selecting the Right Approach to Competitive Gaming
24 S e p t e m b e r 2 0 07 VIEW on Marketing MARKET PERFORMANCE T he U.S. pharmaceutical industry operates within an extraordinar� ily competitive, complex, and high�stakes environment. With so much at risk, brand teams often choose to “pressure test” their key strategies before implementin...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A-Ha Moments in Writing for the Web
A-Ha Moments in Writing for the Web JUICE Pharma Advertising Writing for the Web requires the same best practices one would follow to be engaging and effective in any medium. Yet writing for the Web requires a certain amount of planning around the environment and the audiences — and can make or...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Collision Course: TV and the Internet
By now, the enormity of the Internet revolution is clear, and the impact it’s having on both our personal and professional lives is becoming more evident each and every day. Specifically, in the pharmaceutical and healthcare industries, the Internet has provided a new platform from which patients...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Connecting With Consumers Online: The Power of the Click
Connecting With Consumers Online: The Power of the Click Marketers can design online content that connects meaningfully with consumers and shapes their behavior in ways that benefit brands. Chandani Rao Director, Interactive Development Today, a sim...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Social Networks -- We're All Connected
Qi, part of CommonHealth Social Networks — We’re All Connected Marc Weiner, President Buddy Scalera, Senior Interactive Content Director A s a pharmaceutical brand manager, you’ve probably heard this a lot recently, “We need to figure out how to leverage social networks,” and justifiabl...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Technologies: Across the Board Solutions
E-Technologies: Across the Board Solutions VIEW on E-Solutions October 2007 The pharmaceutical industry will lose patient trust within 10 years unless it learns to adapt to changes in the way healthcare will be created, delivered, and managed. This is just one of the many predictions from a ne...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Online Marketing Is Relationship Marketing
Online Marketing Is Relationship Marketing Compass Healthcare Communications Peter H. Nalen, President and CEO Observe a typical high schooler chatting with friends through Facebook while simultaneously IM-ing classmates for homework assignments and making weekend dates via text messaging, a...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Strategy Drives Partnerships in Closed Loop Marketing
Strategy Drives Partnerships in Closed Loop Marketing Closed loop marketing (CLM) is defined as the ability to optimize customer communications by capturing initial brand interactions and measuring for marketing effectiveness and ROI, and then refining the ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
DIA 2007 -- Annual Conference
DIA Addresses extreme topics The 43rd Annual Meeting of the Drug Information Association DIA 2007 — Annual Conference The Drug Information Association’s 43rd annual meeting featured 450 sessions and more than 1,000 speakers. Industry Thought Leaders Raise their VOICE at DIA Podcasts BBK Worldwide...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Cr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
Online update SURF’s UP According to Manhattan Research’s latest study, physician site traffic is spread among product sites of new and early-launch stage treatments, those with clinical news coverage, and, consistent with years past, products with a significant consumer advertising component. “W...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
7 Rules for New War Games
Stan Bernard of Bernard Associates says practicing competitive simulations is a better approach than war games because simulations address more of the challenges that companies face. Traditionally, businesses have engaged in war games, in which marketing groups or brand teams compete by dividing ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Born Leader -- Ethan Leder
By Kim Ribbink Ethan Leder has made a career out of establishing companies in niche markets. Now he is applying the skills he’s learned to evidence-based solutions specialist United BioSource Corp. With an entrepreneurial spirit and intense work ethic, Ethan D. Leder has made a career out of esta...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
The pharmaceutical industry can no longer afford to be off-message — not even just once — in an exceedingly competitive marketplace. Silo busting continues to be a resounding theme in all areas of the industry, it’s a way to improve business processes, increase efficiencies, and stay on message. ...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Contributed by Peter H. Nalen Beyond Hits and Clicks: A Proven Online Measurement Approach for Online Marketing Success Like any well-crafted promotional campaign, online marketing programs must have clearly defined indicators of success. To be sure, almost every online activity can be determined...
By Peter H. Nalen • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
To Pharma TV or Not TV?
Pharmaceutical companies are discussing innovative initiatives to educate patients and consumers in Europe. By Robin Robinson A DVD created by the European Federation of Pharmaceutical Industries and Associations (EFPIA) ignited unfounded rumors that the industry was preparing to challenge the cu...
By Robin Robinson • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents September 2007 On the Cover Success Beyond the Silos Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. FEATURES Postmarketing Safety in the Spo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
PharmaLinx Launches Industry Web Portal Professionals who operate in the pharmaceutical, biotechnology, and medical-device sectors, as well as those who provide services and tools to the industry, now have a single source to find targeted information related to their fields. The new portal, Acces...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Lipitor Perceived as Market Leader Among Statin Brands When it comes to statins, the most frequently discussed issue in the blogosphere and general online world is the negative side effects. This is one of the findings in a recent report fielded ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
Cardinal Health PTS is Renamed Catalent Cardinal Health Pharmaceutical Technologies and Services is now Catalent Pharma Solutions. The Catalent name was created to combine the ideas embodied by the words “catalyst” and “talent.” Catalent serves as a catalyst for success for its customers, enablin...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Success Beyond the Silos
By Robin Robinson Forum Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. More and more pharmaceutical companies are breaking out of their siloed structure to re...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Frank Deane Dr. Dale M. Edgar Lilly Promotes and Hires Eli Lilly has promoted Frank Deane, Ph.D., to president, manufacturing, and Dale M. Edgar, Ph.D., has been hired as executive director and chief scientific leader of Lilly’s discovery sleep research program. Eli Lilly, Indiana...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Movers & Shakers
58 Robert Baldini Scott Ballenger Carrie Cox Craig DeLarge Barbara Deptula Peter DiBiaso Eve Dryer Cameron Durrant, M.D. Adele Gulfo Raymond Hill Lisa La Luna Sylvia McBrinn Timothy Poole, Pharm.D. Beth Anne Price Ira Spector Robert Stirling Jeff Taylor L. Stephan Vincze Rosemarie Yancosek Eve Dr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Risk Takers
These entrepreneurs are redefining the life-sciences industry through innovative approaches to improving technologies, processes, services, and ultimately patient care. Susan Miller Viray Concrete Concepts There are two things Susan Miller Viray always tells her direct reports: always show grace ...
By PharmaVoice Team • Jan. 2, 2008
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