Commercialization: Page
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PharmaVoice Team/PharmaVoice
Let the Games Begin
The influx of Gen-Xers and Yers into today’s workforce is pushing the industry’s conservative management leaders to play more games. Cutting-edge, fast-paced, highly competitive computer-based simulations and games designed to educate as they engage are gaining traction in the industry. The influ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Crystal Ball
Industry experts identify the top trends they expect to shape the industry. We asked our industry experts to identify the top trends that they expect to shape the industry in the coming year and beyond. Some of their responses may surprise you; others may already be on your radar. You may agree w...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Featured Product and Service Showcases AmerisourceBergen Specialty Group Berkery Noyes Biltmore Technoligies Inc. Compass Healthcare Communications Criterium Inc. HealthEd JUICE Pharma Advertising Kinect Medidata Solutions Worldwide Qi, part of CommonHealth SK&A Inf...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Featured Product and Service Showcases /alert Marketing Altum American Medical Association Campbell Alliance Chandler Chicco Agency CommonHealth Donahoe Purohit Miller Advertising EvoLogue The Hal Lewis Group InfoMedics Inc. Innovex Medical Communications Intasol Group LLC MBS/Vox M...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Featured Briefs: The Learning Key Offers Tools for Learning about Partnerships The Learning Key has launched a game, Partnering Success: The Challenge, as a way to make learning fun and memorable. The business-based board game provides trai...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Contributed by Natalie Douglas Named Patient Programs Yield Significant Results Access to information about drug development and clinical pipelines has become readily available on a worldwide basis. Physicians and patients are now more informed than ever before about innovative drugs in late-stag...
By Natalie Douglas • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Cr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies IBM Introduces ePedigree System IBM has introduced a system that allows pharmaceutical companies to create an electronic certificate of authenticity, known as electronic pedigree or e-pedigrees, for every drug that passes through ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Tablets That Sell Tablets
Tablet PCs are changing the landscape of pharmaceutical marketing. They hold the promise of more flexible and dynamic detailing. Interactions may be more engaging than with paper and more convenient than with a laptop PC. According to Melanie Brown, VP, director of Tablet PC strategy, at Avenue-e...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Lessons from the Left Coast: What Hollywood Can Teach Pharma about Marketing
26 S e p t e m b e r 2 0 07 VIEW on Marketing MARKET PREPARATION B lockbuster�envy, high�development costs, sequels, the profitability of independent films — when marketers begin comparing pharma with Hollywood, the similarities keep coming. So what can our industry learn from Hollywood? The...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Strategy Drives Partnerships in Closed Loop Marketing
Strategy Drives Partnerships in Closed Loop Marketing Closed loop marketing (CLM) is defined as the ability to optimize customer communications by capturing initial brand interactions and measuring for marketing effectiveness and ROI, and then refining the ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Online Marketing Is Relationship Marketing
Online Marketing Is Relationship Marketing Compass Healthcare Communications Peter H. Nalen, President and CEO Observe a typical high schooler chatting with friends through Facebook while simultaneously IM-ing classmates for homework assignments and making weekend dates via text messaging, a...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Technologies: Across the Board Solutions
E-Technologies: Across the Board Solutions VIEW on E-Solutions October 2007 The pharmaceutical industry will lose patient trust within 10 years unless it learns to adapt to changes in the way healthcare will be created, delivered, and managed. This is just one of the many predictions from a ne...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Social Networks -- We're All Connected
Qi, part of CommonHealth Social Networks — We’re All Connected Marc Weiner, President Buddy Scalera, Senior Interactive Content Director A s a pharmaceutical brand manager, you’ve probably heard this a lot recently, “We need to figure out how to leverage social networks,” and justifiabl...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Connecting With Consumers Online: The Power of the Click
Connecting With Consumers Online: The Power of the Click Marketers can design online content that connects meaningfully with consumers and shapes their behavior in ways that benefit brands. Chandani Rao Director, Interactive Development Today, a sim...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Collision Course: TV and the Internet
By now, the enormity of the Internet revolution is clear, and the impact it’s having on both our personal and professional lives is becoming more evident each and every day. Specifically, in the pharmaceutical and healthcare industries, the Internet has provided a new platform from which patients...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Letter from the Editor The Forum E-Technologies: Across the Board Solutions — The Internet has changed how the life-science industry conducts all aspects of its business, from marketing and sales to research and development to the supply chain — and everything in between. Company Listing by Topic...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A-Ha Moments in Writing for the Web
A-Ha Moments in Writing for the Web JUICE Pharma Advertising Writing for the Web requires the same best practices one would follow to be engaging and effective in any medium. Yet writing for the Web requires a certain amount of planning around the environment and the audiences — and can make or...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Selecting the Right Approach to Competitive Gaming
24 S e p t e m b e r 2 0 07 VIEW on Marketing MARKET PERFORMANCE T he U.S. pharmaceutical industry operates within an extraordinar� ily competitive, complex, and high�stakes environment. With so much at risk, brand teams often choose to “pressure test” their key strategies before implementin...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Innovation in Patient Education
22 Sep t e mb e r 20 07 VIEW on Marketing E�MEDIA mazon, iTunes, and Netflix have it right. These media capture our attention, our loyalty, and our business by providing an ever�evolv� ing service platform that continues to meet our personal needs. We log on to one of these sites, and we fee...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Holistic View of Optimizing Brand Performance
34 S e p t e m b e r 2 0 07 VIEW on Marketing ROI s pharma companies cope with increasingly limited budgets, they are demanding that marketing be accountable for demonstrating ROI on promotional activities. For a true read on results, however, companies must move from looking at sales and ma...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Reality-Based Marketing Insights and the Power of Story
18 Sep t e mb e r 20 07 VIEW on Marketing COMMUNICATION STRATEGIES T he way we tell our personal stories can have a direct impact on our personal success, according to a recent article in the science section of The New York Times. Could the same be true in the medical realm? Could the storie...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Prelaunch Communications in a Post-Vioxx World
16 S e p t e m b e r 2 0 07 VIEW on Marketing COMMUNICATION STRATEGIES D uring any pharmaceutical marketing meeting chances are someone will utter the phrase “today’s post�Vioxx environ� ment,” meaning an environment in which the Food and Drug Administra� tion (FDA) and other regulators ar...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Letter from the Editor VIEW on Marketing S e p t e m b e r 2 0 07 The AHF took issue with Pfizer’s most recent campaign for Viagra, pointing to recent marketing programs, such as a series of holi� day�themed print ads and, most recently, the “Viva Viagra” campaign, which the organiza� ti...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Compliance is a Journey Not an Event
32 Sep t e mb e r 20 07 VIEW on Marketing PATIENT COMPLIANCE I spent two days in Mexico City last October. With a population of more than 20 million, Greater Mexico City is immense, and flying over it takes one’s breath away. It was my first visit, and much was unfamiliar : the language, the...
By PharmaVoice Team • Jan. 2, 2008
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