Commercialization: Page 95
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PharmaVoice Team/PharmaVoice
On the Calendar
October 15-16 Quantitative PCR, Microarrays and Biological Validation Renaissance Providence Hotel, Providence, R.I. For more information, contact Nicole Lewis, Cambridge Healthtech Institute, at 617-630-1317, e-mail [email protected], or visit healthtech.com. October 15-16 Strategic and Prac...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Strategies to Enhance Treatment Persistence New research from Datamonitor finds that the medical establishment’s approach to adherence is changing as it becomes clear that the responsibility of achieving adherence is not solely the patient’s, but rather is shared among stakeholders. The report sh...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Value Equation -- Deirdre Connelly
By Kim Ribbink It’s not often that a sales representative rises to the ranks of president of a pharmaceutical company, let alone one of the giants in the industry. That Deirdre P. Connelly did so is testament to her hard work and commitment to the company — Eli Lilly and Co. — and her easy one-on...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. David E. Kelley Key Appointment in Merck’s Diabetes and Obesity Franchise Merck has named David E. Kelley, M.D., VP, franchise integrator for diabetes and obesity. Dr. Kelley oversees the lead researchers for experimental medicine, imaging, and molecular profiling. He is responsib...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Featured Briefs: The Learning Key Offers Tools for Learning about Partnerships The Learning Key has launched a game, Partnering Success: The Challenge, as a way to make learning fun and memorable. The business-based board game provides trai...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Contributed by Natalie Douglas Named Patient Programs Yield Significant Results Access to information about drug development and clinical pipelines has become readily available on a worldwide basis. Physicians and patients are now more informed than ever before about innovative drugs in late-stag...
By Natalie Douglas • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Cr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies IBM Introduces ePedigree System IBM has introduced a system that allows pharmaceutical companies to create an electronic certificate of authenticity, known as electronic pedigree or e-pedigrees, for every drug that passes through ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Tablets That Sell Tablets
Tablet PCs are changing the landscape of pharmaceutical marketing. They hold the promise of more flexible and dynamic detailing. Interactions may be more engaging than with paper and more convenient than with a laptop PC. According to Melanie Brown, VP, director of Tablet PC strategy, at Avenue-e...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Featured Product and Service Showcases /alert Marketing Altum American Medical Association Campbell Alliance Chandler Chicco Agency CommonHealth Donahoe Purohit Miller Advertising EvoLogue The Hal Lewis Group InfoMedics Inc. Innovex Medical Communications Intasol Group LLC MBS/Vox M...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Lipitor Perceived as Market Leader Among Statin Brands When it comes to statins, the most frequently discussed issue in the blogosphere and general online world is the negative side effects. This is one of the findings in a recent report fielded ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
Online update SURF’s UP According to Manhattan Research’s latest study, physician site traffic is spread among product sites of new and early-launch stage treatments, those with clinical news coverage, and, consistent with years past, products with a significant consumer advertising component. “W...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents September 2007 On the Cover Success Beyond the Silos Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. FEATURES Postmarketing Safety in the Spo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Cr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Contributed by Peter H. Nalen Beyond Hits and Clicks: A Proven Online Measurement Approach for Online Marketing Success Like any well-crafted promotional campaign, online marketing programs must have clearly defined indicators of success. To be sure, almost every online activity can be determined...
By Peter H. Nalen • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
To Pharma TV or Not TV?
Pharmaceutical companies are discussing innovative initiatives to educate patients and consumers in Europe. By Robin Robinson A DVD created by the European Federation of Pharmaceutical Industries and Associations (EFPIA) ignited unfounded rumors that the industry was preparing to challenge the cu...
By Robin Robinson • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
PharmaLinx Launches Industry Web Portal Professionals who operate in the pharmaceutical, biotechnology, and medical-device sectors, as well as those who provide services and tools to the industry, now have a single source to find targeted information related to their fields. The new portal, Acces...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
DIA 2007 -- Annual Conference
DIA Addresses extreme topics The 43rd Annual Meeting of the Drug Information Association DIA 2007 — Annual Conference The Drug Information Association’s 43rd annual meeting featured 450 sessions and more than 1,000 speakers. Industry Thought Leaders Raise their VOICE at DIA Podcasts BBK Worldwide...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
7 Rules for New War Games
Stan Bernard of Bernard Associates says practicing competitive simulations is a better approach than war games because simulations address more of the challenges that companies face. Traditionally, businesses have engaged in war games, in which marketing groups or brand teams compete by dividing ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Born Leader -- Ethan Leder
By Kim Ribbink Ethan Leder has made a career out of establishing companies in niche markets. Now he is applying the skills he’s learned to evidence-based solutions specialist United BioSource Corp. With an entrepreneurial spirit and intense work ethic, Ethan D. Leder has made a career out of esta...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
The pharmaceutical industry can no longer afford to be off-message — not even just once — in an exceedingly competitive marketplace. Silo busting continues to be a resounding theme in all areas of the industry, it’s a way to improve business processes, increase efficiencies, and stay on message. ...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Frank Deane Dr. Dale M. Edgar Lilly Promotes and Hires Eli Lilly has promoted Frank Deane, Ph.D., to president, manufacturing, and Dale M. Edgar, Ph.D., has been hired as executive director and chief scientific leader of Lilly’s discovery sleep research program. Eli Lilly, Indiana...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Success Beyond the Silos
By Robin Robinson Forum Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. More and more pharmaceutical companies are breaking out of their siloed structure to re...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
Cardinal Health PTS is Renamed Catalent Cardinal Health Pharmaceutical Technologies and Services is now Catalent Pharma Solutions. The Catalent name was created to combine the ideas embodied by the words “catalyst” and “talent.” Catalent serves as a catalyst for success for its customers, enablin...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Brand Champions
These brand stewards have the strategic know-how, market insights, and a creative flair that differentiate their products from the competition. Current position VP & Client Partner, Business Consulting, Fair Isaac Corp. Place of Birth Queens, N.Y. Education B.S., Biology, M.S., Biochemistry, ...
By PharmaVoice Team • Jan. 2, 2008
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