Commercialization: Page 95
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PharmaVoice Team/PharmaVoice
Climbing the Corporate Lattice
BY KIM RIBBINK executive search firm. “People need to be more prepared to work in a number of different companies or settings, including not just pharma but also specialty pharma and startup biotech.” This means there is tremendous movement in the industry, which presents challenges for companies...
By PharmaVoice Team • March 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Medicare Part D Results in INCREASED USE OF GENERIC DRUGS Generics accounted for more than half the drugs dispensed under Medicare’s Part D in its first six months of availability from January through June 2006. According to Generic Drug Utilization in the Medicare Part D Program, a report from t...
By PharmaVoice Team • Jan. 30, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
For what seems like years, I have been attending continuing medical education (CME) meeting after CME meeting, reading article after article, listening to everyone qualified to have an opinion sharing his or her view. The topics and themes have remained the same. Quality improvement (QI) or perfo...
By Rick Kennison • Jan. 30, 2008 -
PharmaVoice Team/PharmaVoice
HBA Leadership Conference
5th Annual HBA Leadership Conference 1 More than 500 industry leaders representing the Healthcare Businesswomen’s Association’s 10 chapters and three affiliates met in Washington,D.C., for an inspirational two?day conference, featuring a distinguished lineup of speakers and sessions. 2 4 7 1. Int...
By PharmaVoice Team • Jan. 30, 2008 -
PharmaVoice Team/PharmaVoice
Developing a Formulary Formula
Managed MARKETS Experts on this Topic Sean Brandle. National Rx Practice Leader, The Segal Company, New York; The Segal Company is a private employee-owned actuarial and consulting firm. For more information, visit segalco.com. Larry Olson. VP and Practice Leader, Payer Markets, TNS Healthcare, N...
By PharmaVoice Team • Jan. 30, 2008 -
PharmaVoice Team/PharmaVoice
Managing Investigator Initiated Trials
Investigator initiated trials (IITs) can be a valuable part of a pharmaceutical or medical device manufacturer’s marketing claims arsenal, according to Rita Numerof, Ph.D., president, and Mark Morgan, M.S., senior business analyst, at Numerof & Associates Inc. The two contend that IITs are re...
By PharmaVoice Team • Jan. 30, 2008 -
PharmaVoice Team/PharmaVoice
Conquering the Divide — Joseph Pieroni
BY KIM RIBBINK Drawn initially to the lab as a medicinal chemist,then to the business side of pharma research, Joseph P. Pieroni has been able to straddle the often divided worlds of research and marketing seamlessly. This combination of skills and interests is great news for Daiichi Sankyo Inc.,...
By Kim Ribbink • Jan. 30, 2008 -
PharmaVoice Team/PharmaVoice
MSLs: Evolution of Skills
The intent of the first MSL role, created in 1967 by the Upjohn Company, was to create a position within the pharmaceutical company that could interact with academiabased physicians and researchers. In the 1970s, the trend grew, with other companies mostly implementing MSL hir ing from within the...
By Robin Robinson • Jan. 30, 2008 -
PharmaVoice Team/PharmaVoice
Controlling the Message in Cyber Space and Time
Keeping Up With the 2.0 Joneses To maintain a competitive edge in today’s crowded environment,most experts believe the industry needs to step up its 2.0 practices or get left behind in a swirl of networking dust. Not only may early adopters get a marketing leg up on companies that choose to drag ...
By PharmaVoice Team • Jan. 29, 2008 -
PharmaVoice Team/PharmaVoice
Let the Games Begin
The influx of Gen-Xers and Yers into today’s workforce is pushing the industry’s conservative management leaders to play more games. Cutting-edge, fast-paced, highly competitive computer-based simulations and games designed to educate as they engage are gaining traction in the industry. The influ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Executive Appointments and Promotions Pharma POOL Aaron D. Berg Mark A. Glickman Oscient Names VPs to Head Key Growth Functions Oscient Pharmaceuticals, Waltham, Mass., has appointed two senior leaders with extensive cardiovascular experience. Aaron D. Berg has been named VP of marketing and Mark...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Salesforces
By Taren Grom, Editor A new sales model will emerge that uses sophisticated selling techniques, technologies, and education. The Salesforce of the Future In the future, the salesforce army of today will be but a distant memory as a new sales model emerges that uses sophisticated selling technique...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketing
Marketers are changing their messages in light of a DTC pullback and a rising tide of nontraditional outlets and tools. Industry experts are divided as to how rapidly pharmaceutical marketers will embrace new and emerging technologies to capitalize on the number of opportunities new media afford....
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Crystal Ball
Industry experts identify the top trends they expect to shape the industry. We asked our industry experts to identify the top trends that they expect to shape the industry in the coming year and beyond. Some of their responses may surprise you; others may already be on your radar. You may agree w...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Featured Product and Service Showcases AmerisourceBergen Specialty Group Berkery Noyes Biltmore Technoligies Inc. Compass Healthcare Communications Criterium Inc. HealthEd JUICE Pharma Advertising Kinect Medidata Solutions Worldwide Qi, part of CommonHealth SK&A Inf...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Featured Product and Service Showcases /alert Marketing Altum American Medical Association Campbell Alliance Chandler Chicco Agency CommonHealth Donahoe Purohit Miller Advertising EvoLogue The Hal Lewis Group InfoMedics Inc. Innovex Medical Communications Intasol Group LLC MBS/Vox M...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Strategy Drives Partnerships in Closed Loop Marketing
Strategy Drives Partnerships in Closed Loop Marketing Closed loop marketing (CLM) is defined as the ability to optimize customer communications by capturing initial brand interactions and measuring for marketing effectiveness and ROI, and then refining the ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Online Marketing Is Relationship Marketing
Online Marketing Is Relationship Marketing Compass Healthcare Communications Peter H. Nalen, President and CEO Observe a typical high schooler chatting with friends through Facebook while simultaneously IM-ing classmates for homework assignments and making weekend dates via text messaging, a...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Technologies: Across the Board Solutions
E-Technologies: Across the Board Solutions VIEW on E-Solutions October 2007 The pharmaceutical industry will lose patient trust within 10 years unless it learns to adapt to changes in the way healthcare will be created, delivered, and managed. This is just one of the many predictions from a ne...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Social Networks -- We're All Connected
Qi, part of CommonHealth Social Networks — We’re All Connected Marc Weiner, President Buddy Scalera, Senior Interactive Content Director A s a pharmaceutical brand manager, you’ve probably heard this a lot recently, “We need to figure out how to leverage social networks,” and justifiabl...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Connecting With Consumers Online: The Power of the Click
Connecting With Consumers Online: The Power of the Click Marketers can design online content that connects meaningfully with consumers and shapes their behavior in ways that benefit brands. Chandani Rao Director, Interactive Development Today, a sim...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Collision Course: TV and the Internet
By now, the enormity of the Internet revolution is clear, and the impact it’s having on both our personal and professional lives is becoming more evident each and every day. Specifically, in the pharmaceutical and healthcare industries, the Internet has provided a new platform from which patients...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Letter from the Editor The Forum E-Technologies: Across the Board Solutions — The Internet has changed how the life-science industry conducts all aspects of its business, from marketing and sales to research and development to the supply chain — and everything in between. Company Listing by Topic...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A-Ha Moments in Writing for the Web
A-Ha Moments in Writing for the Web JUICE Pharma Advertising Writing for the Web requires the same best practices one would follow to be engaging and effective in any medium. Yet writing for the Web requires a certain amount of planning around the environment and the audiences — and can make or...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Selecting the Right Approach to Competitive Gaming
24 S e p t e m b e r 2 0 07 VIEW on Marketing MARKET PERFORMANCE T he U.S. pharmaceutical industry operates within an extraordinar� ily competitive, complex, and high�stakes environment. With so much at risk, brand teams often choose to “pressure test” their key strategies before implementin...
By PharmaVoice Team • Jan. 2, 2008
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