Commercialization: Page 100
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PharmaVoice Team/PharmaVoice
On the Calendar
On the Calendar February 2007 Industry Events Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is dis...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Managed Markets: Medicaid
By Denise Myshko Transition Time for Medicaid Medicaid reform is taking hold at both the state and federal levels, and the use of managed-care and cost-containment strategies are gaining momentum amongst state prescription plans. Medicaid reform is taking hold at both the state and federal levels...
By Denise Myshko • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool Executive Appointments and Promotions Pharma POOL Mark Acosta Diana Bodden Anne Carlson Robert Corrie Cynthia Devereux Barry Gorewit Patrick Gose Darbi James Lawrence Kristoff Richard Laurie Randy Lawson Dr. David Levin Rita Myers June Nguyen Lynda Parker Bradley Pierson John Schillo ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Medicare Part D: It’s Crunch Time … Again Manufacturers are facing déjà vu with Part D. While the 2006 Part D year recently came to a close and the 2007 Part D year is nascent, crucial decisions related to 2008 Part D are right around the corner. The Centers for Medicare and Medicaid Services (CM...
By Kevin Barnett • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
PDUFA Update FDA Requests $87.4 million increase The FDA has put before Congress its recommendations for reauthorizing the Prescription Drug User Fee program (PDUFA). If adopted, PDUFA IV — the fourth reauthorization since the program began almost 15 years ago — would significantly broaden and up...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Greg Sarian discusses executive trading rules. Contributed by Greg Sarian In an age when corporate scandals are top of mind and full financial disclosure is a must, executives may find it difficult to trade their company’s stock without raising eyebrows about how their insider knowledge may have ...
By Greg Sarian • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
A Creative Review by the Experts Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination o...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies inChord Communications Now inVentiv Communications The transition marks the final step in the previously announced corporate rebranding of inVentiv Health Inc. As part of the inVentiv Health family, the range of solutions we can bring to ou...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Stroke: Bats and Snakes May Hold the Answer
By Cynthia Borda A decade ago, the introduction of tPA was a major step forward in stroke treatment, and the hope was that other approaches and additional therapies would soon be available. Unfortunately, the next generation of products has yet to materialize. Every 45 seconds, someone in the Uni...
By Cynthia Borda • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Flying Sky High -- Rajesh C. Shrotriya
With enormous enthusiasm and a joie de vive, Dr. Rajesh Shrotriya, chairman and CEO of Spectrum Pharmaceuticals, is instilling his employees with the same gusto for development of new drugs. Propelled by a joy of work and a commitment to remaining focused on a task until it is accomplished, Rajes...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Targeted Media Messaging: Patient Recruitment Marketing
By Kim Ribbink Patient recruitment is widely considered to be the most costly and time-consuming aspect of clinical trials, and the need to improve the process is pressing. One key aspect to achieving this goal is the use of appropriate media as part of a marketing campaign to improve patient enr...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
Blue Spoon Releases Ecosystem Solution For Pharma Sales Effectiveness Blue Spoon Consulting has released a marketing ecosystem-based solution for pharmaceutical sales effectiveness. The new design links the context, content, and process of the virtual and physical domains of pharmaceutical sales ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Age of Personalized Medicine
By Denise Myshko The understanding of molecular biology has come a long way. One mark of this progress is Pharmacogenomics, which uses markers in an individual’s genetic code to pinpoint the underlying causes of disease. Experts say the technology has a great deal of promise for allowing research...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Leadership Development: The Next Generation
By Taren Grom Life-sciences organizations operate in a complex and challenging environment that includes tighter funding, reimbursement restrictions, longer and more expensive product development cycles, and more regulatory oversight. Whether future leaders are prepared to manage in this complex ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
What the market needs By Taren Grom VIEW on Advertising March 2007 Advertising and promotion in today’s environment is more complex than ever. Multiple stakeholders, multiple communication channels, and multiple messages require that marketers remain true to a basic fundamental: identify th...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Creating a Connected Environment
Creating a Connected Environment Communication Strategies Brian Heffernan Chief Marketing Officer The environment for DTC is changing and critics are lining up to point out its shortcomings. Despite the criticism, pharma marketers and their agencies can work responsibly and effectivel...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Health, Hope, and the New Reality
Health, Hope, and the New Reality Matt Giegerich President and CEO Agency services The world of healthcare communications continues to change, and the pace of change is accelerating. Pharmaceutical brand marketers face a mind-numbing array of pressures ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Collaboration and Communication in an Increasingly Impersonal World
Collaboration and Communication in an Increasingly Impersonal World Client-Agency Partnerships Joseph E. Kuchta, President We live in a world of urgency and immediacy. The electronics, gadgets, and whiz-bang technologies we all carry on our belts have created a society in which an indivi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Back to Basics and Beyond
March 2007 VIEW on Advertising Advertising and Promotion • Detail aids • Journal Advertising • Patient education • Direct-to-Consumer Advertising • Market Research • Online Promotion Back to Basics and Beyond By Taren Grom, Editor Increasingly stiffer competition, combined wi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Account Planning Challenge: Incorporating a Brand's Mechanism of Action Into the Communication Strategy
Account Planning Challenge: Incorporating a Brand’s Mechanism of Action Into the Communication Strategy Branding Palio Communications Mark McCoy,R.Ph. Senior VP/Senior Brand Planner When developing a strategy for a new brand, anything about the brand that is unique is a potential sou...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Big Case for the Midsized Agency
A Big Case for the Midsized Agency Anshal Purohit, Director, Strategy and New Business Mark Kruger, VP, Promotional Education Shana Robinson, Account Supervisor Agency Structures Donahoe Purohit Miller Advertising You know the stories well. A biotechnology or diagnostics company ap...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Letter from the Editor The Forum Advertising: Back to Basics and Beyond — According to industry experts, brand teams need to examine the basic properties of their products and then develop a strategic marketing mix that will be the most effective for their brands and support the strategy with the...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Master Plan: The Making of a Successful Publication Strategy
By Elisabeth Pena Villarroel Publication planning is an essential part of the drug-development process. The results of the long, labor-intensive years of a clinical trial are announced to the industry and medical professionals through publication in medical journals. Preparing trial results for p...
By Elisabeth Pena Villarroel • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Honing Ockham's Razor
Honing Ockham’s Razor Communication Strategies Donald JM Phillips, Pharm.D., Principal and CEO The 14th Century logician, William of Ockham wrote, “Numquam ponenda est pluralitas sine necessitate,” which translates as, “Plurality ought never to be posed without necessity.” While this pri...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Building Healthy Communities Online
Building Healthy Communities Online the E-Arena Grey Healthcare Group, New York, is a global healthcare communications and advertising group of agencies. For more information, visit ghgroup.com. March 2007 VIEW on Advertising The smartest companies will seize the opportunity to ...
By PharmaVoice Team • Jan. 2, 2008
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