Pharma: Page 56

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    Creating Effective Outsourcing Partnerships

    Creating Effective Outsourcing Partnerships By Denise Myshko Pharmaceutical companies are adopting a more strategic approach to outsourcing clinical-research services. Contract research outsourcing has grown exponentially over the past 30 years. In the 1970s, outsourcing was limited to preclinica...

    By PharmaVoice Team • Jan. 2, 2008
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    Biomarketing: Focusing on the Science

    by Elisabeth Pena Bio-Marketing Focusing on the Science Bio marketing Just as biotechnology products are developed differently from small-molecule pharmaceutical products, biotech products also require a differenT marketing approach. Marketers of these innovative products find success with strate...

    By PharmaVoice Team • Jan. 2, 2008
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    Trendline

    Artificial intelligence & machine learning

    After years of excited buzz around the potential of artificial intelligence and machine learning, pharma has begun to realize the true implications and potential value of these technologies.

    By PharmaVoice staff
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    Connecting With the Asian Community

    Connecting with the Community BY KIM RIBBINK The Asian-American community is truly an untapped market for pharmaceutical companies. But to be successful, marketers have to understanD the diverse cultural mores of the many groups referred to as Asian. Hiroko Hatanaka The Epivir campaign continues ...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Dr. Barry Hafkin Advancis Pharmaceutical Names Chief Scientific Officer Barry Hafkin, M.D., has been appointed chief scientific officer at Advancis Pharmaceutical. Located in Germantwon, Md., Advancis is a ph...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...

    By PharmaVoice Team • Jan. 2, 2008