Commercialization: Page 42
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PharmaVoice Team/PharmaVoice
Italy's Evolving Pharma Market
Italy is the fourth-largest national economy in Europe and is in the top 10 for the gross domestic product (GDP) in the world. Economically, Italy relies mostly on services and manufacturing, with the services sector accounting for almost three quarters of GDP and industry accounting for a quarte...
By Kim Ribbink • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Data Management: Data Leading the Way
For life-sciences companies, there is tremendous wealth that can be tapped within a wide range of data relating to brands, products, physician practices, R&D, regulatory and compliance, formularies, rebates, and prescription use. When life-sciences organizations treat data as a strategic asse...
By Taren Grom • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
The Impact of Big Data: How to Become Master of Your Information Universe
Managing key customer and product data effectively is critical to a pharmaceutical company’s ongoing commercial effectiveness as well as its compliance with FDA regulations and corporate initiatives. Customer data contain vital attributes for supporting various commercial business functions and s...
By Eileen Moyer • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
Big Data - How Do We Make It Useable For Marketing Purposes?
Customer relationship marketing, non-personal promotion, and direct-to-consumer are all concepts in marketing that aim to create the most important communication with your customer. Whether the communication happens on the phone, on the Internet or in the form of direct mail and/or email, the int...
By Angelo Campano • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
It's Time to Treat the Whole Data Management Problem, Not Just the Symptoms
Often when I feel unwell and have to visit a doctor, I expect that by the end of the consult I’ll walk out of the office with a prescription. The cure aligns with the symptoms I’m exhibiting to help me feel better, until my body can heal itself. Interestingly, that’s kind of how many data managem...
By Ramon Chen • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Marketing: New Connections
Patients are consumers and every consumer at some point will be a patient or a least a caregiver for a parent, child, family member, or friend. And as consumers, we have access to more information via more channels than ever before. This is the challenge healthcare marketers face as they look to ...
By Taren Grom • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
How Cognitive Computing Will Change Healthcare Marketing
Until recently, most marketers didn’t really know how to best use Big Data efficiently and effectively. Cognitive computing may provide a solution marketers need and in the process, close the communication gap between pharma, providers, and their patients. The Rise of Cognitive Computing The idea...
By Jose Andrade • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
It's Time To Change The Conversation
A Journey From “One to Many" to “One to One" As Heraclitus said, “The only thing that is constant is change." Well the world of drug promotion has changed. It has ceased to be a simple matter of detailing to physicians and an occasional pharmacist; it has evolved into an activity that is more so...
By Jim Hall • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
How to Succeed in Marketing's New Golden Age
It’s not your father’s marketing that is practiced today Though digital is key there is much more at play. For doctors and brands, marketing’s new golden age – Is less about “product" than “how you engage". It still starts with customers – and assessment of need How they do their j...
By Jim McDonough • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
Building A Better Message For Patients and Physicians
The model for marketing healthcare brands is changing. There are many voices for health, pharmaceutical, and “wellness" products. When we are creating materials for a brand, we should look at the users for who they are: people who are motived by their own needs, interests, desires, and constraint...
By David Davenport-Firth • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
A Balanced Value Exchange
Thanks to the interactive capabilities of social media, pharmaceutical product promotion has advanced from talking to an audience to engaging with your audience. And with this evolution, the challenge for brand managers is no longer simply to know your audience, but to know what your audience fin...
By Dr. Theodore Search • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
Digital Impact: Marketing in the Digital Revolution
The rising prominence of rich media and digital content is creating new challenges in what has historically been a very conservative marketing environment within the life science industry. Today we operate in a truly global environment, with social and digital outlets connecting life-sciences com...
By James Brown • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Celebrating Inspiration When we first conceptualized this special issue 11 years ago, the idea was that it would be nice to showcase the people who are having a positive impact on the industry. We didn’t know then that this issue would come to mean so much more than a metaphoric high five. Over t...
By Taren Grom • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
UpFront
High School Students from Canada and Arizona Receive Top Honors in BioGENEius Challenge Winners of the annual International BioGENEius Challenge were announced at the 2015 BIO International Convention in Philadelphia. Anvita Gupta (12th Grade, Scottsdale, Ariz.) received top prize for the Global ...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Who's on the list by Company
AbelsonTaylor Inc. Keith Stenlund Achillion Pharmaceuticals Kevin Kucharski Advanced Clinical LLC Leo Sheridan Alcobra Pharma David Baker Altasciences Chris Perkin AmerisourceBergen Corp. Marc Kikuchi Artcraft Health Marc Sirockman Astellas Pharma US Inc. Jim Robinson Astr...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
What's New
inVentiv Health Expands Global Regulatory and Compliance Services Trending Now: Essential compliance services provide regulatory teams with expert consulting as the European Union begins to implement the first major change in clinical trial regulation in 15 years. inVentiv Health, a global provid...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
TGaS Advisors Launches Emerging Life Sciences Network Trending Now: The network provides peer support, data, and insights for accelerating commercial success. TGaS Advisors, a benchmarking and advisory services firm for life-sciences commercial organizations, has launched the Emerging Life Scien...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Pharma Trax
Prescription Drugs Under the Affordable Care Act Trending Now: The newly insured are driving prescription volume and the balance point between cost and value may be shifting with the entrance of a new patient population and continued concerns over rising costs of care. Of the top 10 physician sp...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma Pool Marcello Agosti Takeda Names Head of New Global Commercial Organization Takeda has named Marcello Agosti head of global commercial, based in Zurich. The company established the global commercial organization as part of its plans to structure operations to become more agile and custome...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Who's On The List by Section
Commanders & Chiefs Dr. Michelle Berrey Chimerix Rob Cosinuke athenahealth and Epocrates Jim Curtis Remedy Health Media Dr. Bruce Feinberg Cardinal Health Specialty Solutions Lisa Giles Giles & Associates Consultancy Inc. and Optivara Inc. Peter Goldschmidt Sandoz Inc. D...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Change Agents
Dr. Boris Kushkuley Title: Executive VP Company: Intouch Solutions Education: Ph.D., Biophysics, Sackler Institute of Molecular Medicine, Tel Aviv University; M.Sc., Theoretical Physics, Moldova State University Family: Wife, Alina; two sons, Daniel and Ron Hobbies: Traveling, skiing Bucket List:...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Creatives
Mary Rose Rogowski Title: Creative Director, Art Company: PulseCX Education: Visual Communications, Art Institute of Philadelphia Family: Husband, Brett; two daughters, Riley, 6, Quinn, 4 Hobbies: Art, literature, movies, music, cooking, and building N-scale model trains Bucket List: Travel the ...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Marketers
Margaret Helmig Title: Executive VP, Global Brand Lead Company: Ogilvy Healthworld Education: MPH, Health Education and Behavioral Science, Rutgers School of Public Health; B.A., Political Science and History, Drew University Family: Husband, Albert Helmig; daughters, Casey, 27; Kate, 24; and Meg...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Patient Advocates
Dr. Stella Blackburn Title: VP, Global Head of Risk Management, Real World & Late Phase Research Company: Quintiles Education: M.B., B.S., Medicine, Guy’s Hospital Med School, London University; M.Sc., Epidemiology, London School of Hygiene and Tropical Medicine, U. of London; M.A., Medical S...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Red Jacket Awards
Jeff Aronin TITLE: Founder, Chairman, and CEO COMPANY: Marathon Pharmaceuticals LLC ASSOCIATIONS: University of Chicago Medical Center, Board Member Museum of Science & Industry, Board Member Aspen Institute, Henry Crown Fellow, Member Economic Club, Board Member Commercial AWARDS/HONORS: Bra...
By PharmaVoice Team • Aug. 1, 2015
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