Commercialization: Page 37
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PharmaVoice Team/PharmaVoice
What's New
SBP and GSK Create Center for Translational Neuroscience Trending now: Academic-industry alliance seeks to find and validate new targets for drug development. Sanford Burnham Prebys Medical Discovery Institute (SBP), a fundamental and translational research institute, and GlaxoSmithKline (GSK), ...
By PharmaVoice Team • June 1, 2016 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
Ogilvy CommonHealth Worldwide Launches the Ogilvy CommonHealth Marketing Cloud Trending Now: New service redefines data-driven marketing services for the life-sciences industry. Ogilvy CommonHealth Worldwide, the health behavior change specialists of Ogilvy & Mather, and a WPP company, has l...
By PharmaVoice Team • June 1, 2016 -
PharmaVoice Team/PharmaVoice
The Calendar
Coming Attractions The inaugural Rational Combinations 360° — June 23 – 24, 2016 Park Lane Hotel, New York, NY — is the only event addressing business aspects, novel clinical trial designs, and scientific developments for combination immunotherapies. With promising cancer immunotherapies in the c...
By PharmaVoice Team • June 1, 2016 -
PharmaVoice Team/PharmaVoice
Last Word
Patient-Centricity: More than a Catch Phrase John McCarthy, VP of Global Commercial Excellence at AstraZeneca, talks about why putting patients first should be a core focus of the biopharma industry. PV: How is AstraZeneca addressing the trend of patient-centricity? McCarthy: Patient-centricity c...
By John McCarthy • June 1, 2016 -
PharmaVoice Team/PharmaVoice
Data Analytics Create Better Commercial Strategies
The pharmaceutical industry is not immune to the glut of data being generated by medical records, social media, and connected medical devices. It cannot ignore the possibilities that these big data sets can bring to the commercial strategy table. The time is now to embrace the myriad amounts of c...
By PharmaVoice Team • June 1, 2016 -
PharmaVoice Team/PharmaVoice
Mobile Technology Increases Patient Engagement
More than 60% of smartphone users used their mobile device to search for information about a health condition, according to Pew Research Center. The analysts at eMarketer have forecast that pharma digital ad spending will rise to $2.55 billion by 2019. This growing evolution in digital applicatio...
By Robin Robinson • June 1, 2016 -
PharmaVoice Team/PharmaVoice
Speak Out
Reframing the adherence challenge Jennifer Sigaud, MD of Atlantis Healthcare, US, says it’s time to think differently IN my 20+ year career, there have been tremendous advancements in the world of healthcare, including new and better medications. Yet one problem continues to plague marketers, HC...
By Jennifer Siguad • June 1, 2016 -
PharmaVoice Team/PharmaVoice
Preparing for the Silver Tsunami
The Intersection of Healthcare and Technology With more than 10,000 people a day turning 65 in the United States — equating to more than 2 billion seniors by 2050 — the healthcare industry needs to prepare to meet the demands of this older population. Patient care and technology are converging, a...
By Tunstall Panel Discussion • June 1, 2016 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Smart Health How smart are you about your health? Do you know your cholesterol number? What’s your blood pressure? How’s your glucose level? Not that long ago, these were the questions. Today, those questions and more are being answered by a source other than doctors or other healthcare providers...
By Taren Grom • May 1, 2016 -
PharmaVoice Team/PharmaVoice
UpFront
Industry at Large AstraZeneca and Diabetes Hands Foundation Partner to Help Adults Walk Their Way to Better Health AstraZeneca and the Diabetes Hands Foundation have launched Everyday Steps, a new campaign designed to help the almost 28 million Americans with type 2 diabetes develop and maintain ...
By PharmaVoice Team • May 1, 2016 -
PharmaVoice Team/PharmaVoice
mHealth
Survey Shows Veterans Have Interest in Using Technology to Receive Care Trending now: Military seeks technology options for treating vets. Researchers in Massachusetts conducted a survey of 300 patients seen in the general mental health clinic of the local Veterans Affairs Medical Center. Surve...
By PharmaVoice Team • May 1, 2016 -
PharmaVoice Team/PharmaVoice
What's New
Johns Hopkins and MedImmune Announce Joint Program to train PH.D. Students for Careers in Biopharma Trending now: First-of-its-kind industry-academic Ph.D. program in the U.S. aims to broaden graduate students’ experience in and out of the classroom setting. The Johns Hopkins University and MedIm...
By PharmaVoice Team • May 1, 2016 -
PharmaVoice Team/PharmaVoice
The Calendar
Coming Attractions The CNS Summit 2016 — Collaborating for Novel Solutions — will be held Oct. 27-30, in Boca Raton, Fl. The CNS Summit is a community passionate about making a difference and shaping the future. The conference is designed to be action-oriented, future-focused, and networking rich...
By PharmaVoice Team • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Pharma Trax
Physicians Will Prescribe Biosimilars Trending now: Lower patient costs remain a key driver across five specialties with significant biologic use. In A survey from InCrowd, targeted U.S. biologics prescribers shared their perceptions regarding the onset of biosimilars — lower cost, similar yet ...
By PharmaVoice Team • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
Sermo Launches Feature to Engage Physicians Trending now: New free feature allows companies to engage on the leading social network for doctors. Sermo, a global social network for physicians and a healthcare professional polling company, is launching Sermo Pages, creating a way for brands, busin...
By PharmaVoice Team • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Last Word
Takeda Strengthens U.S. Business Operations Ramona Sequeira, President of Takeda Pharmaceuticals U.S.A., is transforming the centuries’ old Japanese pharmaceutical company to lead in the United States in the 21st century. PV: Where are you taking Takeda as a company? Sequeira: It is an exciting t...
By PharmaVoice Team • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Pharma's Role in Personalized Smart Health
New technologies are driving in-home care, at-workplace care, and in-car care — thereby improving prevention, detection, behavior change, and caregiver support. According to a recent EY report, consumers will increasingly conduct virtual visits with doctors, nurses, and care coaches through cell ...
By Robin Robinson • May 1, 2016 -
PharmaVoice Team/PharmaVoice
The Influence of MSLs
The role of medical science liaison (MSL) is growing in importance as key opinion leaders (KOLs) seek greater support in navigating complex information. A study from the Medical Science Liaison Society found the average time spent by a sales rep with a doctor was less than two minutes, while the ...
By Robin Robinson • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Programmatic Advertising
Programmatic buying and selling of advertising, real-time bidding, automation, and the buying and selling of digital media are on the rise, even in the pharma space, where adoption is somewhat slower. Programmatic ad buying has changed the face of online advertising, but there’s still confusion a...
By Robin Robinson • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Diagnosing CNS Diseases
Neurological disorders comprise more than 600 conditions that affect the nervous system, impacting an estimated 50 million Americans every year. In the last few years, a tremendous push for new research of the brain has begun, in part, enabled by the National Institutes of Health BRAIN Initiative...
By Denise Myshko • May 1, 2016 -
PharmaVoice Team/PharmaVoice
HBA Rising Stars: Healthcare Vision 2020
PharmaVOICE has exclusive access to nearly 100 women leaders, who are providing their take on the trends that are expected to shape the healthcare industry in the next four years. Identified by their companies as HBA Rising Stars and Luminaries, these industry executives talk about everything fro...
By PharmaVoice Team • May 1, 2016 -
PharmaVoice Team/PharmaVoice
India Stamps Its Mark on the Global Pharma Market
India is one of the great economic success stories; the country has enjoyed rapid growth and development over recent years. Today, it is the world’s fourth-largest economy and according to the IMF, the country is expected to realize 7.5% GDP in 2016-2017. With 1.2 billion people, India has the se...
By Kim Ribbink • May 1, 2016 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Mobile Solutions
Nearly two-thirds of Americans own a smartphone and 19% of Americans rely on a smartphone for accessing online services and for staying connected. And according to a Pew Research Center report, 46% of smartphone owners say their smartphone is something “they couldn’t live without," compared with ...
By Taren Grom • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Modern User Experiences: How Mobile is Just Beginning to Change Audience Behavior
Facebook Messenger. Snapchat. Netflix. Podcasts. What do each of these have in common? A new model for audience engagement. The new model is one that is disruptive, quickly changing, and highly personalized. The disruption is one that healthcare, as an industry, will need to pay a lot of attentio...
By Chris Cullmann • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Engaging Healthcare Audiences On Full Stack Mobile Experiences
There are few marketers or brands left that have not heard the call of mobile in their communication plans. For many audiences, mobile devices are not just preferred, but may be the only privately owned devices for using the Internet. For healthcare brands in particular, this has meant a sharpeni...
By Nelson Figueiredo • May 1, 2016
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