Commercialization: Page 103
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PharmaVoice Team/PharmaVoice
Managing Lifestyles With Medicines
Consumers who have the desire to improve their quality of life are looking for curative powers from select pharmaceuticals. Hair loss, too much hair, wrinkles, erectile dysfunction — while unpleasant and, at times, inconvenient — are not life-threatening conditions. Yet pharmaceutical products as...
By Cynthia Borda • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Featured Product and Service Showcases /alert Marketing Altum American Medical Association ApotheCom Associates LLC The Association of Medical Publications Avant Healthcare Marketing Cadent Medical Communications Campbell Alliance Carbon Chandler Chicco Agency CommonHealth The Dunn ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Executive Appointments and Promotions Pharma POOL Pamela Harris Patrick Loustau Edward L. Williams Novo Nordisk Appoints Key Executives Novo Nordisk, a healthcare company with U.S. headquarters in Princeton, N.J., has appointed Pamela Harris as VP of diabetes sales, managed care, and government a...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
September 2006 On the Cover Cross-functional teams: Models of success Representation from all the key disciplines — toxicology, pharmacovigilance, clinical research, pharmacology, manufacturing, legal, and, yes, marketing — is essential for drug-development success today. Features Name that brand...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
Consumers Talk Back Countering DTC Criticism Challenging many of the assumptions of both academic and public-policy critics of DTC, CommonHealth filed a research report with the FDA based on analysis of 440 transcripts of actual provider-patient interactions in community-practice settings recorde...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
A Team Approach Breaking Down the Silos Debugging the Pipeline with Graham Allaway, Ph.D. Name that Brand Clinical Gatekeepers: Institutional Review Boards The Forum for the Industry Executive September 2006 Volume 6 Number 8 Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Ben Franklin and Taren Grom at the MediciGroup booth at the 42nd Annual Drug Information Association meeting in Philadelphia. An innovative approach Many consider Ben Franklin to be one of America’s most prolific inventors. Throughout his colorful life, Ben Franklin pursued scientific knowledge w...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Integrating Outcomes Studies Into Medical Education
August 2006 VIEW on Medical Education Outcomes measurement Integrating Outcomes Studies Into Medical Education CME LLC, Irvine, Calif., is dedicated to providing high-quality, life-long learning opportunities for clinicians through a variety of convenient learning formats. For more infor...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Solutions to Bridging the Cross-Cultural Divide in Healthcare
Solutions to Bridging the Cross-Cultural Divide in Healthcare Program Development Sudler & Hennessey AnneMarie Armani, M.D. Senior Medical Director, Imprint Science Daria Blackwell Consultant, Sudler Multicultural Education Ruben Gutierrez Director, Sudler Multicultural Education ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Why Physicians Learn
Why Physicians Learn Program Development David St. Peter, M.D., Executive VP/Managing Director Customer insights, such as having unique perspectives into what motivates an audience to learn, are critical to the development of successful programs that effectively change behavior. Some may s...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Building a Successful Partnership Between Medical Education Companies and Recruitment Vendors
Building a Successful Partnership Between Medical Education Companies and Recruitment Vendors Partnerships Judy Hagan General Manager and Senior VP of Sales and Marketing Having weathered the changing landscape of CME, it has become abundantly clear that MECs c...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Measuring Educational Outcomes in CME
August 2006 VIEW on Medical Education Postgraduate Institute for Medicine Outcomes measurement Measuring Educational Outcomes in CME Jan Schultz, RN, MSN Director, Educational Outcomes and Accreditation Michael R. Lemon, MBA President Commercial supporters want their grant dollar...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Making the Ordinary Satellite Symposium Extraordinary
Making the Ordinary Satellite Symposium Extraordinary Fission Communications Event Planning Mario R. Nacinovich Jr. Senior VP, Chief Creative Officer James A. Karcher Senior Director, Strategic Planning and Business Development Richard L. Abbot Jr. Group Business Director Th...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Does the Industry Really Need Another Med Ed Company?
Does the Industry Really Need Another Med Ed Company? IneXel Medical Strategy & Communications Steve Palmisano, Senior VP, Management Director Jon Male, Executive VP, Creative Director Pat Hoffmann, VP, Director Medical Writing and Resources Dave Renner, Senior VP, Creative Director, C...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Strategies for Building Lasting Relationships with Supporters
Partnerships AmerisourceBergen Specialty Group Jan Heybroek President, Imedex Inc., an AmerisourceBergen Specialty Group company Strategies for Building Lasting Relationships with Supporters For supporters to truly have a strong bond with any CME provider there must be three main compo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Measuring the Future of CME
August 2006 VIEW on Medical Education Metrics Measuring the Future of CME Steven Mankofsky, Director Jane Perrotta, Clinical Editor CME providers need to partner with all stakeholders — physicians, their professional societies, medical specialties, payers, industry — to...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Increasing Educational Reach and Impact Through Integrated Learning Communities
Increasing Educational Reach and Impact Through Integrated Learning Communities Program Development Innovia Education Institute Sarah E. Mooney, Director, Operations and Business Development Successful, integrated educational programming is designed around the premise that the...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Helping Providers Communicate Efficiently and Effectively: Reality-Based Research as a Vehicle for Innovative Medical Education
Communications CommonHealth Chris Tama, President, ProCom Meaghan Nelson, VP, Account Group Director, MBS/Vox Stacey Singer, President, HLS, and Managing Partner, CommonHealth Helping Providers Communicate Efficiently and Effectively: Reality-Based Research as a Vehicle for Innovative M...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Letter from the Managing Editor The Forum Medical Education Graduates to the Next Level: Physicians rely on continuing medical education, but more than ever they are insisting on high-value content when they invest their time in a program. Company Listing by Topic of Interest Communications Commo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Managing Editor
Medical education is as important as ever for pharmaceutical, biotechnology, and medical-device companies. More important, however, is assessing the value that these programs bring to a physician in terms of behavior change and improving patient care. A Cutting Edge Information report, which stu...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Brand Builders
The Brand Builders From advertising to marketing to communications to market research, these brand builders are lifting their art to new heights. Guy Mastrion Truly creative work requires passion, hard work, and a willingness to push boundaries. Guy Mastrion, executive VP and chief global creat...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Commanders and Chiefs
Steering a company in the right direction is no easy task in today’s highly regulated and competitive environment. These individuals wear the mantle of responsibility well and are the guiding forces of ethics, good corporate citizenship, and strategic vision for their companies. Mark Booth Constr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Change Agents
The Change Agents Not content with the status quo, these individuals have decided to shift the paradigm in their fields and are impacting business processes, technologies, and strategies across the life-sciences industry. Mark Bard Keeping the Focus on Results Education B.S. in health administrat...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
GE Healthcare Launches Laboratory Assets System GE Healthcare has introduced Scientific Asset Services, a laboratory asset services offering that can save pharmaceutical and biotechnology companies up to 20% of their total service costs and optimize service operations. Scientific Asset Services p...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...
By PharmaVoice Team • Jan. 2, 2008
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