Commercialization: Page 102
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PharmaVoice Team/PharmaVoice
Letter from the Editor
As patents for branded pharmaceuticals worth more than $59 billion in U.S. annual revenue are scheduled to expire, the next five years will be historic. Will the industry replace that revenue with new products? Will there be consolidation in the industry? Will specialty pharmaceutical companies ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Magic of Belief to Behavior
The Magic of Belief to Behavior For advertising to move the needle for a brand, the industry needs to transition to a “belief to behavior” model. Brian Heffernan Chief Marketing Officer This is something you would probably never expect to hear from an advertising agency...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Letter from the Editor The Forum A 360-Degree Approach to Marketing With the Patient at the Center: As budgets start to shift away from mass-media DTC efforts and slick and glitzy advertising, marketers are going old school, in a sense. There is more focus on the healthcare providers, not just as...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Personalized Treatment Education and Feedback Can Make the Difference in Patient Adherence
Personalized Treatment Education and Feedback Can Make the Difference in Patient Adherence Paul LeVine, VP of Analytics High-quality treatment education delivered at treatment onset is crucial to attaining prescription compliance. It can improve patient understanding ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Educational Promotional Programs: A Prescription for Success
Educational Promotional Programs: A Prescription for Success Avant Healthcare Marketing Winston Satterlee, M.D., Medical Director Robin Eggers, Director Deborah Wood, President and CEO Tiffany Shrider, Marketing Manager, Analytics Charles Elliott, Executive Director, Marketing and Adver...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Compliance: The Sincerest Form of Healthcare
Compliance: The Sincerest Form of Healthcare Adherence Initiatives Pharmaceutical companies are aware of adherence challenges and are beginning to spend significant amounts of their marketing budgets on patient-adherence programs. The list below illustrates some of the more common ini...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Managing the Logistics of a Product Launch
Managing the Logistics of a Product Launch Nader Naeymi-Rad Senior VP, Brand Management Practice Product launches are extremely complex. The ins and outs of managing launch logistics cannot easily be distilled into a short list of dos and don’ts, but armed ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies InfoMedics’ Treatment Educator Improves Patient Understanding and Increases Brand Loyalty InfoMedics Inc. has released Treatment Educator, a tool for improving prescription compliance through patient education and treatment unders...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Scientific Advantage Launches MSL Outsourcing Subsidiary The new division addresses client requests for MSL professionals. Scientific Advantage LLC has formed MSL Advantage LLC to fill MSL staffing positions within pharmaceutical, biotech, ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Patient Power: Why Your Daughter’s Website Can Move A Market The move away from direct to consumer and toward direct to community Social networking has become a major force driving media to reinvent itself and find a way to survive in a world where mass media no longer exists. Our children’s addi...
By Anthony Manson • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Managing Lifestyles With Medicines
Consumers who have the desire to improve their quality of life are looking for curative powers from select pharmaceuticals. Hair loss, too much hair, wrinkles, erectile dysfunction — while unpleasant and, at times, inconvenient — are not life-threatening conditions. Yet pharmaceutical products as...
By Cynthia Borda • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Featured Product and Service Showcases /alert Marketing Altum American Medical Association ApotheCom Associates LLC The Association of Medical Publications Avant Healthcare Marketing Cadent Medical Communications Campbell Alliance Carbon Chandler Chicco Agency CommonHealth The Dunn ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Executive Appointments and Promotions Pharma POOL Pamela Harris Patrick Loustau Edward L. Williams Novo Nordisk Appoints Key Executives Novo Nordisk, a healthcare company with U.S. headquarters in Princeton, N.J., has appointed Pamela Harris as VP of diabetes sales, managed care, and government a...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
September 2006 On the Cover Cross-functional teams: Models of success Representation from all the key disciplines — toxicology, pharmacovigilance, clinical research, pharmacology, manufacturing, legal, and, yes, marketing — is essential for drug-development success today. Features Name that brand...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
Consumers Talk Back Countering DTC Criticism Challenging many of the assumptions of both academic and public-policy critics of DTC, CommonHealth filed a research report with the FDA based on analysis of 440 transcripts of actual provider-patient interactions in community-practice settings recorde...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
A Team Approach Breaking Down the Silos Debugging the Pipeline with Graham Allaway, Ph.D. Name that Brand Clinical Gatekeepers: Institutional Review Boards The Forum for the Industry Executive September 2006 Volume 6 Number 8 Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Ben Franklin and Taren Grom at the MediciGroup booth at the 42nd Annual Drug Information Association meeting in Philadelphia. An innovative approach Many consider Ben Franklin to be one of America’s most prolific inventors. Throughout his colorful life, Ben Franklin pursued scientific knowledge w...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Integrating Outcomes Studies Into Medical Education
August 2006 VIEW on Medical Education Outcomes measurement Integrating Outcomes Studies Into Medical Education CME LLC, Irvine, Calif., is dedicated to providing high-quality, life-long learning opportunities for clinicians through a variety of convenient learning formats. For more infor...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Solutions to Bridging the Cross-Cultural Divide in Healthcare
Solutions to Bridging the Cross-Cultural Divide in Healthcare Program Development Sudler & Hennessey AnneMarie Armani, M.D. Senior Medical Director, Imprint Science Daria Blackwell Consultant, Sudler Multicultural Education Ruben Gutierrez Director, Sudler Multicultural Education ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Why Physicians Learn
Why Physicians Learn Program Development David St. Peter, M.D., Executive VP/Managing Director Customer insights, such as having unique perspectives into what motivates an audience to learn, are critical to the development of successful programs that effectively change behavior. Some may s...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Building a Successful Partnership Between Medical Education Companies and Recruitment Vendors
Building a Successful Partnership Between Medical Education Companies and Recruitment Vendors Partnerships Judy Hagan General Manager and Senior VP of Sales and Marketing Having weathered the changing landscape of CME, it has become abundantly clear that MECs c...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Measuring Educational Outcomes in CME
August 2006 VIEW on Medical Education Postgraduate Institute for Medicine Outcomes measurement Measuring Educational Outcomes in CME Jan Schultz, RN, MSN Director, Educational Outcomes and Accreditation Michael R. Lemon, MBA President Commercial supporters want their grant dollar...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Making the Ordinary Satellite Symposium Extraordinary
Making the Ordinary Satellite Symposium Extraordinary Fission Communications Event Planning Mario R. Nacinovich Jr. Senior VP, Chief Creative Officer James A. Karcher Senior Director, Strategic Planning and Business Development Richard L. Abbot Jr. Group Business Director Th...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Does the Industry Really Need Another Med Ed Company?
Does the Industry Really Need Another Med Ed Company? IneXel Medical Strategy & Communications Steve Palmisano, Senior VP, Management Director Jon Male, Executive VP, Creative Director Pat Hoffmann, VP, Director Medical Writing and Resources Dave Renner, Senior VP, Creative Director, C...
By PharmaVoice Team • Jan. 2, 2008
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