Commercialization: Page 102
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PharmaVoice Team/PharmaVoice
Reimbursement and Rebate Issues
DRA and Medicare looming large Since President George W. Bush signed the Deficit Reduction Act of 2005 (DRA) into effect, pharmaceutical manufacturers have converged on this critical event in a series of public discussions and individual preparedness initiatives. The goal of these activities is t...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Technology is Driving Innovations In Marketing and Sales
Year in Preview e-marketing and sales E-tactics will become important as a way to reach both consumers and physicians as mass-media promotions face continued resistance from regulators. The Internet is an ideal channel for transmitting both brand-specific and educational campaigns, especially thr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
BBK Launches E-Business Suite of Tools for Patient Recruitment Pharmaceutical, medical-device, and biotechnology companies can now take advantage of BBK Worldwide’s TCN e-Systems, a licensable e-business patient-recruitment solutions offering. With TCN e-Systems, study sponsors have greater contr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor -- A Year in Preview
As another year comes to a close, it’s natural to stop and take stock of the events that have shaped the industry and to look ahead in anticipation of what’s next on the horizon. Once again, PharmaVOICE appreciates the time that so many industry executives took out of their busy schedules to comm...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Then & Now
Year in Preview Prognostications for the future PharmaVOICE asked several experts who participated in the December 2005 issue to review what they predicted for 2006. We wanted to know if indeed their prognostications for the future came true. In some cases, they were right on, and in other instan...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
Year in Preview FAST FACTS The Industry at a Glance In 2007, the market will be absorbing changes that have defined a new economic reality, one in which growth is shifting from mature markets to emerging ones; new product adoption is not keeping pace with the loss of patent protection by establis...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Partnerships For Success
Year in Preview Strategic Alliances Strategic alliances — between pharmaceutical companies, contract research organizations, and other outsourcing providers — are expected to impact the future of drug development. Pharmaceutical companies are under pressure from the public, analysts, Wall Street,...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Making Sense of the Tablet PC Revolution in the Pharmaceutical Industry
Making Sense of the Tablet PC Revolution in the Pharmaceutical Industry Anthony S. Manson, Executive VP, Managing Director E-Sales Just as the iPod changed everything about the music industry, so is the tablet PC about to change the largest sales and marketing line item — the sales represe...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Broadband Revolution
The Broadband Revolution Daniel Teper, Pharm.D., MBA, Chairman and CEO The broadband revolution has arrived. The Web 1.0 popularized the Internet; the industry is now ready to embrace the benefits of the broadband technological advances made since the dot.com bubble, such as the delivery of...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Brand Is More Than the Name
The Brand Is More Than the Name Rob Rebak, General Manager, Marketing Solutions Anyone who has endured Semantics 101 knows that a word is not the thing being communicated and a symbol is not the thing being symbolized. The same is true of branding: the name of a product does not make the br...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Metrics: It's All About Performance
By Taren Grom, Editor From the clinic to the market, the ability to drive process improvement and operational excellence for sponsors and providers through strategic metrics has never been more important. Metrics encourage effectiveness, efficiencies, and appropriate levels of control. No matter ...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice -- Letters
A refreshing focus Pending patent expirations, the FDA, compliance issues, product liability and related lawsuits, stock price pressures, fully integrated and targeted promotion, return on promotional investment, accountability, fair balance, mergers and consolidations, salesforce effectiveness, ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
GSW Launches Pink Tank Specialty marketing group offers expertise in understanding and speaking to women. Remarkably, many marketers don’t realize that women connect with brands differently from men. We established Pink Tank to help companies understand those differences and to counsel them on ho...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Industry Events October 2006 Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
A creative review by the experts. Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Pink Ribbons of Opportunity
By Cynthia Borda Despite advances in breast cancer treatments, this is still an area of unmet need. Significant opportunities exist in this market, especially for products that are targeted and that have fewer side effects. Tremendous progress has been made in treating breast cancer. Survival rat...
By Cynthia Borda • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Pharmaceutical companies that tap into women’s power to influence health decisions for family, friends, and communities are finding the ultimate tipping point. Picture women as the hub in the center of a wheel. The wheel represents women as influencers, as caregivers, as community leaders, and as...
By Kelley Connors • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The 6th Annual PharmaLinx Charity Golf Outing
Raising More than $20,000 for the Lankenau Institute for Medical Research Hosted by PharmaVoice Magazine and AXIS Healthcare Communications LLC The 6th Annual PharmaLinx Charity Golf Outing October 2006 We Extend Thanks to These Companies for Their Contributions Corporate Sponsors GOLD CORPORATE ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A Market for Education
No longer is patient education a static, one-dimensional tool for disseminating health information. It is a dynamic way to engage patients that ensures a win-win for all parties. The face of patient care is changing, and with it so too must the way the industry engages with this critical audience...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Strategic Planning: A Single Mapping Process Can Have Universal Applicability
Strategic Planning: A Single Mapping Process Can Have Universal Applicability Successful brand managers ensure that the tactical plan is based on a solid strategic foundation and that this foundation is grounded on the key issues to achieve the brand’s marketing goals. ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Learning About Physicians by Listening
Learning About Physicians by Listening Art Wilschek President of AMP Board of Directors and Executive Director, Advertising Sales, NEJM By directly asking physicians for their feedback, The Doctors’ Choice Awards offers a unique approach to determine the types of messages that reson...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Trusting the Gut -- Making Room for Predictive Understanding
Trusting the Gut — Making Room for Predictive Understanding One could legitimately argue that greater emphasis needs to be placed on studying the initial impact of an idea — quick decisions are relevant and, in some circumstances, may be the relevant metric. ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Nonpersonal Promotion Key to an Integrated Marketing Plan
Nonpersonal Promotion Key to an Integrated Marketing Plan Mike Weiss, VP, Sales Personal selling is vital to the success of a pharmaceutical marketing plan. Sales representatives are a critical and expensive part of most marketing plans, yet access to healthcare providers — pharmacists, ph...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Breaking the Cultural Barriers Through Effective Education
Breaking the Cultural Barriers Through Effective Education September 2006 VIEW on Marketing Bill Eaves, VP, New Business Development, Multicultural Education Ethnic disparities in healthcare in the United States continue to be a growing problem in the 21st century. According to the U.S. Cens...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Commitment and DTC: Moving Beyond Loyalty to Long-Term Consumer/Brand Connections
Commitment and DTC: Moving Beyond Loyalty to Long-Term Consumer/Brand Connections David Kweskin Senior VP, Practice Area Leader Advertising and Brand Performance When seeking to apply nonprescription market-research techniques to the prescription world, everyone has heard that inevitable c...
By PharmaVoice Team • Jan. 2, 2008
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