Patient: Page 23
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PharmaVoice Team/PharmaVoice
Tools of the Trade
PHT Provides Mobile Engagement Apps for Increased Patient Retention in Clinical Trials Trending now: Patient-focused mobile apps designed to increase patient engagement and protocol compliance can help reduce participant dropout rate. PHT is expanding its suite of patient-centric apps for improve...
By PharmaVoice Team • April 1, 2015 -
PharmaVoice Team/PharmaVoice
Innovations: Apps and Websites
App Screens for Early Vision Loss GoCheckKids Screens Children Younger than 5 Years Pediatricians now have a new way to screen for amblyopia, a leading cause of vision loss in children. Gobiquity Mobile Health’s GoCheck Kids is the first pediatric vision screener app designed to facilitate early ...
By PharmaVoice Team • April 1, 2015 -
Explore the Trendline➔
Stock via Getty Images
TrendlineCommercialization, marketing and social media
As the pharma industry stares down a historic patent cliff, macroeconomic headwinds and challenging R&D costs for increasingly complex medicines, nailing the launch of new medicines has become increasingly critical.
By PharmaVoice staff -
PharmaVoice Team/PharmaVoice
Innovations: Drug Therapies
First and Only Vaccine Approved for Meningitis Pfizer’s Trumenba a Key Public Health Advance A serious and life-threatening disease can now be prevented with the first and only FDA-approved vaccine in its class. Pfizer’s Trumenba Meningococcal Group B Vaccine was granted accelerated approval by ...
By PharmaVoice Team • April 1, 2015 -
PharmaVoice Team/PharmaVoice
On the Calendar
Coming Attractions Denice Torres, president of McNeil Consumer Healthcare, a Johnson & Johnson company, has been named the Healthcare Businesswomen’s Association’s 2015 Woman of the Year (WOTY). She will be honored at the 26th Woman of the Year event at the New York Hilton Midtown on Thursday...
By PharmaVoice Team • March 1, 2015 -
PharmaVoice Team/PharmaVoice
Cancer: Understanding The Patient Journey
Industry leaders talk often about being focused on patients, developing outcomes-based solutions, providing value to patients, and developing personalized and precision medicine. But what does it mean to be patient-centric in the pharmaceutical industry? Is it patient engagement? Is it addressing...
By Denise Myshko • March 1, 2015 -
PharmaVoice Team/PharmaVoice
Re-Imagining the Future of the Life-sciences Industry
The pharmaceutical industry — after facing dramatic changes over the past 10 years or so — has more transformative changes ahead. With an increasingly restrictive physician landscape, an ever-changing payer market, and technological advances that are speeding processes and improving data collecti...
By Robin Robinson • Feb. 1, 2015 -
PharmaVoice Team/PharmaVoice
Personalized Medicine: Personalized Medicine Gains Momentum
Personalized and precision medicines have the potential to change the way we think about, identify, and manage healthcare. In the years since the completion of the Human Genome Project, advances in genome technology have led to an exponential decrease in sequencing costs. This has led to more tha...
By PharmaVoice Team • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Business Models: Business Model Challenges
Life-sciences companies will need to employ new business models to understand the data now available from multiple sources. In the pharmaceutical industry, data are generated from several sources, including the R&D process itself, retailers, patients, and caregivers. Effectively using these d...
By PharmaVoice Team • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Digital Disruption: Digital Disruption 101: It's Here
Technologies and social media are greatly transforming life-sciences across all sectors. Digital disruption is occurring all around the world, and the life-sciences industry is no exception. As technologies, telemedicine, and mHealth services gain traction, providers, health plans, and pharma com...
By PharmaVoice Team • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Connected Health: Connecting the Dots to Connected Health
As the mHealth market grows, the industry prepares to optimize digital opportunities. Measuring easily quantifiable data is one of the keys to better health. Therefore, the future belongs to digestible, embedded, and wearable sensors that work like a thin e-skin. These sensors will measure all im...
By PharmaVoice Team • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
R&D Crowdsourcing: Crowdsourcing in Pharma
Companies are looking at nontraditional ways of collaborating to access new insights that could lead to innovative therapies. There is a growing movement within the industry toward open access and crowdsourcing scientific information to accelerate research and development. This open environment r...
By Denise Myshko • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Augmented Reality: An Overlap Between the Virtual and the Real World
Augmented reality can take technology to a new level to improve patient outcomes and the healthcare journey. Augmented reality, the technology originally popularized as part of simulators and virtual reality games more than a decade ago, is gaining traction today in the pharma space. AR is relate...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: E-Solutions: Power Surge
E-Solutions ranging from mobile advances to EMR technologies are expected to reframe the patient model. Notably, the most encouraging news on mobile and quantified health is the recent announcement and launch of the HealthKit platform and the mobile app Health by Apple. HealthKit allows devices a...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
The Power of the Patient: The Era of Healthcare Consumerism
The step-change towards healthcare consumerism means that healthcare providers are increasingly targeting their products towards patients to help them become more engaged in their own healthcare decision-making along their journey as a patient, focusing on quality and convenience. With this in mi...
By Tim Davis • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Healthcare Storytelling Delivery: In the Digital Age
If you represent a brand, you must tell a story about the features and benefits of your project, so that your target user can make sense of it. Yesterday, a woman named Sharon dragged herself out of bed and shuffled to the shower. She turned on the water and massaged shampoo into her hair. And as...
By Buddy Scalera • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
The Future of Healthcare is Wearable
EHR is connecting our healthcare, the Internet of things is connecting our world, and now wearables are connecting everything else. With health data becoming increasingly more standardized and accessible, there is a future where healthcare is personalized not just to our health, but also to our l...
By Matt Balogh • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
E-Solutions as Part of a Multi-channel Strategy: An Integrated Approach to Reach the Physician
Integrated channel management offers an approach to combine e-solutions and traditional channels into a customized and cost-effective communications and optimization mix. With ever-increasing competition for healthcare providers’ time, attention, and the escalating challenge of access, the tradit...
By Peter Dussias • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Digital Solutions: A New Interface
We need to turn the discussion away from digital solutions, data strategy, or traditional channels and realize that it is all channels of interaction. The relationship between digital and traditional are not independent with one succeeding over another, but interdependent with both supporting the...
By Jeremy Shubert • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
2015 and beyond… This is the time of year when we all take a moment to reflect on the events of the past year and what lies ahead. In 2014, the industry went through a burst of deals between several major players — Novartis, Eli Lilly and Company, and GlaxoSmithKline — as they look to refocus on ...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
StayinFront Partners With MedPro Systems Trending Now: Life-sciences CRM software release improves efficiency and in-field PDMA compliance by providing sales reps with real-time mobile access to 14 million records. StayinFront and MedPro Systems have partnered to allow pharmaceutical field repre...
By Denise Myshko • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Social Buzz
PhRMA Launches Cancer Campaign; Responds to 60 Minutes Segment Trending now: PhRMA and industry pledge support for several disease programs. In October, CBS’ 60 Minutes ran a segment about the high cost of cancer drugs, and specifically about the decision by physicians at Memorial Sloan Kettering...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Year in Preview: On the Horizon: Looking Ahead…
Experts from across all sectors of the industry provide their input on the trends in 2015 that will have the biggest impact on the industry, and how they will shape the future of healthcare. For this year’s special Year in Preview issue we took a slightly different tact than in years past. We are...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
A Connected Market
Connected health is a vision of the efficiencies that technology can bring to healthcare to improve care and reduce costs. In 10 years, connected health will be the way health is managed. Connected health is a vision of the efficiencies that technology can bring to healthcare to improve care and ...
By PharmaVoice Team • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Innovator's Corner
Innovators’ Corner From apps to wearable devices, technology is helping drive connected health. Denise Myshko and Robin Robinson The lines between connected health, mHealth, and telemedicine continue to blur as technologies continue to improve and provide a more seamless interface between patie...
By PharmaVoice Team • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
On the Calendar
The Calendar Industry Events and Conferences, including special discounts Coming Attractions IIR’s 23rd Annual Partnerships in Clinical Trials, March 30 РApril 2, 2014, in Las Vegas, features more than 65 sessions and workshops covering a diverse range of perspectives appropriate for all level...
By PharmaVoice Team • Jan. 28, 2014
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