Patient: Page 22
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PharmaVoice Team/PharmaVoice
Helping Patients Help Themselves
One of the biggest challenges in healthcare begins the moment a patient steps out of the doctor’s office or clinic. Suddenly, that individual assumes the bulk of responsibility for managing his or her condition on a daily basis — day after day, good mood or bad, on vacations, at work and at home....
By Jennifer Sigaud • Oct. 1, 2016 -
PharmaVoice Team/PharmaVoice
Creating a More Efficient, Effective, and Easier Model for Patient Care
It’s a challenge that continues to keep many pharmaceutical leaders up at night: how to advance patient-oriented programs in an industry addicted to the use of middlemen. A myriad of players, including PBMs (pharmacy benefit managers), wholesalers, specialty pharmacies, and other “hub" service co...
By Marie Lamont • Oct. 1, 2016 -
Explore the Trendline➔
Getty Images
TrendlineArtificial intelligence & machine learning
After years of excited buzz around the potential of artificial intelligence and machine learning, pharma has begun to realize the true implications and potential value of these technologies.
By PharmaVoice staff -
PharmaVoice Team/PharmaVoice
Addressing Whole Patient Needs: A New Model for Pharma
In today’s healthcare environment, there is more pressure to deliver optimal patient outcomes with greater efficiency. Traditional marketing approaches that rely on messaging to promote patient acceptance of therapy and adherence are not enough to drive real-world impact. To stay relevant, the ph...
By Jessica Brueggeman • Oct. 1, 2016 -
PharmaVoice Team/PharmaVoice
Not "Patients," But People
Finding Inspiration on Customer-Centric Marketing From Other Walks of Life Let’s not be healthcare marketers for a moment. Let’s be us: men, women, parents, grandparents, grandchildren, children, aunts, uncles, even pet parents. Sometimes we get sick. Our loved ones may suffer a heart attack. Alz...
By Johanna Skilling • Oct. 1, 2016 -
PharmaVoice Team/PharmaVoice
Personal Patient Connections Generate Real-world Results
In today’s plugged in, non-stop digital world, pharma brands are finding that helping patients create a personal, ongoing connection with a healthcare professional is a core catalyst for adherence to therapy, a more satisfying patient journey, brand loyalty, and — ultimately — improved patient ou...
By Abigail Mallon • Oct. 1, 2016 -
PharmaVoice Team/PharmaVoice
mHealth
Battery-less, Stretchable Patch Provides More Options for Health Monitoring Trending now: Innovative solutions lead to next generation mHealth tools. John Rogers, Ph.D., founder of MC10 and a materials scientist at the University of Illinois at Urbana-Champaign, has introduced a wearable electro...
By PharmaVoice Team • Sept. 1, 2016 -
PharmaVoice Team/PharmaVoice
The Calendar
August 8-9 3rd Life Science Knowledge Management Summit Sonesta Hotel Philadelphia, Philadelphia ExL Events, http://exlevents.com/3rd-life-science-knowledge-management-summit/ August 9-11 4th Annual Medical Device Global Labeling Strategies Hilton Minneapolis, Minneapolis Marcus Evans, http://www...
By PharmaVoice Team • Aug. 1, 2016 -
PharmaVoice Team/PharmaVoice
The Entrepreneurs
Susan Flinn Cobian Title: Executive VP, Managing Director Company: HYC Health Education: BA, Kenyon College Family: Husband, Randy Robert Cobian Hobbies: Golf and paddle tennis Bucket List: To spend two weeks in Ireland and Scotland playing golf; to sing on the stage of the Grand Ole Opry; to com...
By PharmaVoice Team • Aug. 1, 2016 -
PharmaVoice Team/PharmaVoice
The Clinical Experts
Lindy Jones Title: Senior VP, Site Management and Therapeutic Strategy, Chair of EMEA LA Management Board Company: Quintiles Education: MSc, Clinical Research, University of Wales Cardiff Family: Husband, Gareth; children Sara and Christian Hobbies: Boating, cooking, and wine sharing with friends...
By PharmaVoice Team • Aug. 1, 2016 -
PharmaVoice Team/PharmaVoice
Last Word
Patient-Centricity: More than a Catch Phrase John McCarthy, VP of Global Commercial Excellence at AstraZeneca, talks about why putting patients first should be a core focus of the biopharma industry. PV: How is AstraZeneca addressing the trend of patient-centricity? McCarthy: Patient-centricity c...
By John McCarthy • June 1, 2016 -
PharmaVoice Team/PharmaVoice
UpFront
Industry at Large AstraZeneca and Diabetes Hands Foundation Partner to Help Adults Walk Their Way to Better Health AstraZeneca and the Diabetes Hands Foundation have launched Everyday Steps, a new campaign designed to help the almost 28 million Americans with type 2 diabetes develop and maintain ...
By PharmaVoice Team • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Diagnosing CNS Diseases
Neurological disorders comprise more than 600 conditions that affect the nervous system, impacting an estimated 50 million Americans every year. In the last few years, a tremendous push for new research of the brain has begun, in part, enabled by the National Institutes of Health BRAIN Initiative...
By Denise Myshko • May 1, 2016 -
PharmaVoice Team/PharmaVoice
India Stamps Its Mark on the Global Pharma Market
India is one of the great economic success stories; the country has enjoyed rapid growth and development over recent years. Today, it is the world’s fourth-largest economy and according to the IMF, the country is expected to realize 7.5% GDP in 2016-2017. With 1.2 billion people, India has the se...
By Kim Ribbink • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Preparing for an Outcomes-based Sales Model
According to a recent report by Accenture, three factors — reimbursement models, changing buyer profiles, and digital capabilities — are changing the pharmaceutical and healthcare industries and directly impacting the traditional pharmaceutical sales rep model. However, these factors also represe...
By Robin Robinson • March 1, 2016 -
PharmaVoice Team/PharmaVoice
Gaining Value from the EHR Analytics
In January of this year, the Centers for Medicare & Medicaid Services (CMS) announced its plan to transition from the staged meaningful use program to a new program that would put patients and their outcomes at the center of how it pays for care and supports physicians. The intent is to conti...
By Robin Robinson • March 1, 2016 -
PharmaVoice Team/PharmaVoice
Caring for Those with Brain Disorders
Many of us will be caregivers at some point in our lives. Age, debilitating disease, and chronic health conditions mean many of us will take on the role of caring for relatives. An estimated 43.5 million adults in the United States have provided unpaid care to an adult or a child in the prior 12 ...
By Denise Myshko • March 1, 2016 -
PharmaVoice Team/PharmaVoice
Despite Turbulence, Russia's Pharma Market Holds Promise
The world’s largest nation, Russia remains an attractive market for most industries. Nevertheless, the country has struggled through a rough economic period, rocked by a drop in the value of the currency and turbulence in the oil market. Geopolitical pressures have raised challenges, including sa...
By Kim Ribbink • March 1, 2016 -
PharmaVoice Team/PharmaVoice
Last Word
Patient Advocacy in Rare Diseases Michelle Berg, VP of Patient Advocacy at Abeona Therapeutics, talks about the role biopharma companies can play in being a liaison between the scientific community and patients. PV: Why is patient advocacy important in rare diseases? Berg: The role for pharmaceut...
By Michelle Berg • Feb. 1, 2016 -
PharmaVoice Team/PharmaVoice
Patient Empowerment: Patient/Caregiver Empowerment
Patient empowerment is creating a shift in not only marketing but also clinical strategies for the industry. As patients take more control of their healthcare decisions and needs, they are inadvertently forcing the healthcare environment around them to change. As physicians evolve their approach ...
By Robin Robinson • Nov. 15, 2015 -
PharmaVoice Team/PharmaVoice
Innovator's Corner
An App Store for Genomic Information Justin Kao, Senior VP of Corporate Development, Operations, and Strategy at Helix, talks about his company’s plans to build the infrastructure that gives consumers power and control over their genetic information. Imagine a time when consumers can access detai...
By Justin Kao • Oct. 1, 2015 -
PharmaVoice Team/PharmaVoice
The Network
Wearables Market Continues to Expand Trending Now: Wearables technology is rapidly diversifying and growing globally. A Frost & Sullivan report, Growth Opportunities in the Global Wearable Devices Market, finds that wearable devices will play a large role in the healthcare industry delivering...
By PharmaVoice Team • Oct. 1, 2015 -
PharmaVoice Team/PharmaVoice
Last Word
Communications and Public Health Gil Bashe, Chair of the American Heart Association Founders’ Affiliate Northeastern Region and Head of Finn Partners’ health practice, talks about the intersection of public relations, communications, and public health. PV: What are the challenges facing public h...
By Gil Bashe • Oct. 1, 2015 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Patient Solutions
Patient solutions can be as varied as the different stages of the disease “journey" that patients are experiencing: beginning with the first symptoms, continuing to diagnosis, then to treatment choice and optimization and eventually the improved life with disease. Additionally, all of those steps...
By Taren Grom • Oct. 1, 2015 -
PharmaVoice Team/PharmaVoice
Not all Rx Adherence Solutions are Created Equal
In a world where the majority — 60% to 80% — of people don’t follow their prescribed treatment, pharma manufacturers continue to struggle to address the health consequences and financial burden of non- adherence. Education, reminder tactics, points for prizes and gaming techniques; there are many...
By Jennifer Sigaud • Oct. 1, 2015 -
PharmaVoice Team/PharmaVoice
Bridging the Gap Between Patients and Providers for Better Health Outcomes
Pharma has expanded the scope of patient solutions in the marketplace, but most of these solutions remain product-focused. The emphasis is currently on product messaging or tools to make access to products more convenient and easier for the patient. Sure, these solutions can enhance the product e...
By Alyson Connor • Oct. 1, 2015
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