Commercialization: Page 68
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PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Pharma Faces Record Patent Expirations Sidebars: Projected U.S. sales of top products going off patent in 2011 Projected U.S. sales of top products going off patent in 2012 New Product Planning Team Key to Launch Success...
By PharmaVoice Team • March 28, 2011 -
PharmaVoice Team/PharmaVoice
Ready to Take a Risk Again?
As agencies, we share a responsibility to experiment and push boundaries to drive our brands’ — and our Clients — success. Media channels and offerings are varied and increasing every day. The potential for innovation within the digital media sphere is such that you can create what you need versu...
By Tatiana Lyons SVP • March 7, 2011 -
PharmaVoice Team/PharmaVoice
What Advances in Technology did to Healthcare Communications
Welcome to the 21st century — a time period where advances in electronic media have opened new opportunities to communicate with physicians and patients, explore creativity, and help bring the health care world closer together. But as we’ll see, there are some things in our business that even th...
By Barclay Missen • March 7, 2011 -
PharmaVoice Team/PharmaVoice
Reach More Potential Patients
In the year ending October 2010, more than $4.4 billion was spent to promote drugs directly to consumers (DTC) through television, magazine, newspaper, Internet, radio, and outdoor advertisements. Although spending was higher when there were more blockbusters being advertised, there are still man...
By Melissa Leonhauser Director • March 7, 2011 -
PharmaVoice Team/PharmaVoice
202020 VISION
Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP company, represents the largest assembly of creative talent in the world of healthcare communications with 64 offices across 36 countries. { For more information visit ogilvychww.com. To request the full version of t...
By David Davenport-Firth • March 7, 2011 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Pharma Advertising: The 3.0 Version
According to Ernst & Young’s Progressions 2011 report, in the world of Pharma 3.0, success will be based not on how many drug units are sold, but on how well pharma’s market offerings improve health outcomes, putting patients and payers at the center of the model. As part of this transition, ...
By PharmaVoice Team • March 7, 2011 -
PharmaVoice Team/PharmaVoice
Namaste India: Growth Across the Board
India’s importance in the pharmaceutical space is indisputable. With healthcare booming, a strong medical infrastructure, lower costs, and high levels of patient recruitment and retention, India presents enormous potential. The pharmaceutical business has been growing by 12% to 13% over the past ...
By Kim Ribbink • March 7, 2011 -
PharmaVoice Team/PharmaVoice
Thought Leaders
Ryan Abbate. President, Pacific Communications, a healthcare communications agency that offers strategic and tactical communications solutions. For more information, visit pacific-com.com. Edward Abrahams, Ph.D. President,The Personalized Medicine Coalition, which brings together the academ...
By PharmaVoice Team • March 7, 2011 -
PharmaVoice Team/PharmaVoice
Technology at the Speed of Light
The impact that the Internet and follow-on technologies have had on all areas of the life-sciences is well-documented throughout this special section, and the majority of our thought leaders have identified this as the biggest game changer in the last 10 years. Going even further, these same thou...
By PharmaVoice Team • March 7, 2011 -
PharmaVoice Team/PharmaVoice
The End of the Arms Race
After more than a decade of crowding physicians’ offices with as many sales reps who would fit, the pendulum has swung dramatically in the other direction. The industry’s field ranks have been reduced dramatically, and now sales reps are crowding unemployment offices. Not just a Hired Gun Terren...
By PharmaVoice Team • March 7, 2011 -
PharmaVoice Team/PharmaVoice
The ABCs of Marketing — Advertising, Branding, and the Customer
The ABCs of MarketingWith the introduction of DTC advertising, health information became ubiquitous, reaching consumers where they live, work, and play. “Enter technology, the Internet, place-based media, mobile devices, social media, and information now are literally available at one’s fingertip...
By PharmaVoice Team • March 7, 2011 -
PharmaVoice Team/PharmaVoice
R&D Innovation: The Key to Long-Term Success
When the scientific discoveries and pipeline-building process of many successful biotechs are layered together, the results are likely to be dramatic. Experts predict there will be a number of game-changing product candidates in development in the next decade. “We view ourselves as part of the ‘m...
By PharmaVoice Team • March 7, 2011 -
PharmaVoice Team/PharmaVoice
Around the World in 3,650 Days
Some experts say globalization will be the big story. As companies expand into new geographies to increase their revenue footprint and meet unmet healthcare needs, they will leverage talent wherever it is located to deliver solutions to markets everywhere. “The current model of serving mature mar...
By PharmaVoice Team • March 7, 2011 -
PharmaVoice Team/PharmaVoice
Business Not As Usual
A decade ago, our experts identified the need for pharmaceutical companies to begin to re-evaluate the business model in light of commercialization hurdles, a looming patent cliff, pipeline constrictions, mergers and acquisitions to name just a few game changers. Now, 10 years later some of these...
By PharmaVoice Team • March 7, 2011 -
PharmaVoice Team/PharmaVoice
A Decade of Change
During the past decade there have been tremendous advances in science, innovation, technology, communications, and patient engagement. There have also been some tremendous setbacks, including major drug recalls, intensified regulatory oversight, and let’s not forget the infamous “gas-and-go" tac...
By Taren Grom • March 7, 2011 -
PharmaVoice Team/PharmaVoice
Last Word
PV: What are some of the challenges facing pharmaceutical companies that technology can address? Kumar: With shrinking drug pipelines, companies are investing in better collaboration, standardization, and analytical tools to improve R&D productivity as well as their sales and marketing opera...
By PharmaVoice Team • March 3, 2011 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharmaceutical POOL Dr. Robert CUDDIHY Sanofi-Aventis Adds to Diabetes Team Sanofi-Aventis U.S. has appointed Robert Cuddihy, M.D., VP, medical diabetes head in the U.S. Dr. Cuddihy is responsible for developing and executing the U.S. medical affairs strategy for Sanofi-Aventis’s diabetes divisio...
By PharmaVoice Team • March 3, 2011 -
PharmaVoice Team/PharmaVoice
On the Calendar
March 21-22 BioConference Live: Life Sciences PharmaVOICE is exhibiting at this event. BioConference Live, bioconferencelive.com March 21-23 Digital Marketing & Communications for Canadian Pharma Toronto PharmaVOICE subscribers receive a $200 discount; register using keycode PharmaVOICE Adva...
By PharmaVoice Team • March 3, 2011 -
PharmaVoice Team/PharmaVoice
Social Media
Social Media Trends, Regs, and Apps Featured Briefs: Product Websites Drive Consumer Action Sidebar: Top Prescribing-Driving Sites Levitra top product website to spur consumer action Science Takes a Hit in Social Media Sanofi-Aventis Sets Ground Rules for Blogging MerckEngage Health Partnership P...
By PharmaVoice Team • March 3, 2011 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
FDA Basics for Industry is a Web-based resource provided by the Food and Drug Administration with the goal of helping companies save time and resources in their interactions with the agency. The website, fda.gov/FDABasicsforIndustry, provides information about the regulatory process, including in...
By PharmaVoice Team • March 3, 2011 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharmaceutical companies will see an opportunity to increase their visibility with consumers, influence health outcomes, and reduce healthcare costs while increasing revenue using digital strategies and technology, according to Top Health Industry Issues of 2011, a report published by the Pricewa...
By PharmaVoice Team • March 3, 2011 -
PharmaVoice Team/PharmaVoice
Outlet
According to a new study, media coverage of HIV/AIDS fell more than 70% in developed countries over the last two decades. The Trends in Sustainability Project — a joint project of the University of Leeds, Queen’s University Belfast, the Berlin-based Institute for Futures Studies and Technology As...
By PharmaVoice Team • March 3, 2011 -
PharmaVoice Team/PharmaVoice
UpFront
Patent Cliff By 2016 medicines that generate sales of $133 billion for their manufacturers in the U.S. alone will be exposed to generics, including drugs worth $33.2 billion in 2011 that will lose patent protection in 2012, more than double this year’s figure, according to EvaluatePharma Ltd. P...
By PharmaVoice Team • March 3, 2011 -
PharmaVoice Team/PharmaVoice
Reader Feedback
Who Inspires You? PharmaVOICE Wants to Know! Each year the PharmaVOICE 100 is determined by the collective participation of you, our readers. This is your opportunity to recognize the people who inspire and motivate you and others; who are having the greatest influence on corporate leadership, re...
By PharmaVoice Team • March 3, 2011 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Cheers! Time flies when one is having fun. And the last 10 years have been extremely fun and extremely rewarding. It’s been great getting to know so many of you throughout the life-sciences industry. Back in 2001, the term life-sciences was not common, in fact many questioned us as to what it mea...
By PharmaVoice Team • March 3, 2011
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