Commercialization: Page 122

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    What's New

    What’s New New healthcare-related products, services, and companies Elsevier/International Medical News Group Launches Clinical Neurology News Elsevier/International Medical News Group (IMNG) is set to launch Clinical Neurology News in January 2005. Clinical Neurology News, a monthly publication,...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    Talent Pool Executive Appointments and Promotions Pharma POOL Michael D. Kishbauch Achillion Appoints CEO Achillion Pharmaceuticals has named Michael D. Kishbauch CEO. Mr. Kishbauch replaces Marios Fotiadis, who was acting as interim CEO. Before joining Achillion, New Haven, Conn., Mr. Kishbauch ...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaCase

    Making a case for Quality Improvement Systems QIS, A Field-Based E-Evaluation Tool Marketing Strategies and Tactics That Are Making the Grade Recognizing that there often are gaps between the expected and actual use of marketing materials in the field and the impact this can have on a company to ...

    By PharmaVoice Team • Jan. 2, 2008
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    The Secret to Alliance Success

    Pharma Forum The Secret to Alliance Success By Denise Myshko Successful partnerships involve more than just signing a contract. Bringing drugs to market and then marketing those products more than ever hinges on how well alliances are managed from a strategic, operational, and organizational stan...

    By PharmaVoice Team • Jan. 2, 2008