Commercialization: Page
-
PharmaVoice Team/PharmaVoice
-
PharmaVoice Team/PharmaVoice
E-Media
E-Media New electronic and web-based applications, sites, and technologies Suite of Drug-Development Tools Is Available From Bruker Daltonics Bruker Daltonics has introduced the PharmaTools suite of products, which includes a feature to automatically build up libraries, i.e. for natural compounds...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
On the Cover Featured on the Cover Competitive Intelligence: Driving Better Decision Making Channeling a New Direction with Neil Levine Global Trials: Tapping New Opportunities September 2004 Volume 4 Number 9 www.pharmavo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, marketing, And R&D Trends affecting the healthcare industry Technology Will Revolutionize Pharma by 2010 Seven key technologies will allow pharmaceutical companies to reduce drug-development costs by 75% and cut lead times by nine years. This is the finding of a recent repo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Letter From the Editor Relationship building Life-cycle management takes the knowledge, savvy, and experience in all areas of pharmaceutical development, from product formulation and clinical development to navigating the regulatory review process, to building an effective marketing strategy and ...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaCounsel
Pharma Counsel Legal Counsel: Public Perception Minimizing Liability, Maximizing Public Perception Public perception is often more powerful than reality. If a majority believes something is true, whether it is or not is beside the point. Pharmaceutical companies are facing a difficult reality: ho...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single brand...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice -- Letters
Raise your voice Letters Times have changed In today’s highly competitive environment, experience and training together will be of great help in the development of managers. — Avinash L. Salunke Manager development The April 2004 story, Coaching: Developing a Playbook for Sales Rep Success, was v...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
What’s new New healthcare-related products, services, and companies inChord Launches Stonefly Communications Group New agency will use customer-centric business model. inChord Communications Inc. has launched a new full-service advertising agency: Stonefly Communications Group, which will focus o...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Contributed by Ash Nashed, M.D. Beyond Synergy Why DTC Demands Convergence Dozens of publications — ranging from the Wall Street Journal to Media Life — have printed stories documenting the link in pharmaceutical advertising between television and the Internet. These two alternatives, long consid...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Contents August 2004 Chris Henshall says all members of the brand team need a strategic understanding of the business. on the cover Life-cycle management: The ultimate client-agency relationship Life-cycle management is best achieved through a team approach that includes all stakeholders. Agencie...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
August 2004 PharmaVOICE The forum for the industry executive Working Toward Common Goals agency-Client relationships a journey of discovery with Frank Baldino Deriving Value from patient registries www.pharmavoice.com Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Patient Registries: Observations of the Real World
Patient registries Observations of the Real World By Denise Myshko There is no such thing as a standard registry. We have to strike a balance: do we ask a lot of questions or just a few? We also need to consider the work load for the investigators. DR. herve Caspard Through patient registries, ph...
By Denise Myshko • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single brand...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, Marketing, and R&D Trends affecting the healthcare industry The Biodefense Market to Grow Biodefense research is one of the fastest growing markets for suppliers of life-sciences products and instrumentation. When the budget allocated to the Department of Health and Human S...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaCase
Making a Case for Rebranding The Rebranding of a Brander Healthcare advertising agencies, among their many strategic and creative services, excel at branding or rebranding pharmaceutical products, devices, diagnostics, and corporate identities for their clients. Harder to do is to apply those sam...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Learning How Doctors Learn: Research to Realism in CME
View on CME In an exclusive to PharmaVOICE, Anne Goodrich, Director of Research at The Pri-Med Institute, and Joe Panepinto, Ph.D., VP at Pri-Med Online, discuss four key themes for the success of any CME enterprise aimed at practicing clinicians. The continuous challenge for providers of profess...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: A Look at Americans’ Health and Wellness Sidebar: How Americans View Stem-Cell Research Support for Stem-Cell Research Increases Sidebar: The Tufts CSDD Survey Findings Cost Considerations Drive Formulary Approv...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
On the Cover Era of Efficiency? Provider Selection and the RFP Process Service providers to the pharmaceutical industry, from agencies to CROs to IT companies to market-research firms, are facing a paradigm shift as sponsors continue to move the provider selection process into the hands of procu...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
Featured on the Cover A Shift in the RFP Process Driving Performance with Edward Ludwig Biosimulation Advancing Drug Discovery Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: McGraw-Hill Medical Releases Online Health Reference AXIS Healthcare Launches New Website Life-Sciences Recruiting Site is Available Model N Offers Medicaid Claims Processing Application Skyscape Offers Refe...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaCase
Making a case for Quality Improvement Systems QIS, A Field-Based E-Evaluation Tool Marketing Strategies and Tactics That Are Making the Grade Recognizing that there often are gaps between the expected and actual use of marketing materials in the field and the impact this can have on a company to ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Processing the Process According to executives across all industry sectors, the RFP process is here to stay. But business is far from usual as pharma companies continue to implement sourcing management structures to leverage volume purchases to drive savings and service enhancements, as well as e...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Executive Appointments and Promotions in the Healthcare Industry Featured Talent: Pharma POOL Michael D. Kishbauch, Achillion Pharmaceuticals Kee Moore, STADA Pharmaceuticals Luis Vélez, STADA Pharmaceuticals Dr. Michael Shalmi, Novo Nordisk Biotech POOL Katrine Bosley, Compound Therapeutics ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaCase
Making a Case for Quality Improvement Systems Recognizing that there often are gaps between the expected and actual use of marketing materials in the field and the impact this can have on a company to meet its objectives, an executive at Fujisawa Healthcare sets out to solve this problem. ...
By PharmaVoice Team • Jan. 2, 2008
Previous
