Commercialization: Page
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PharmaVoice Team/PharmaVoice
Table of Contents
Contents on the cover Managing outcomes Limits on reimbursement for prescription drugs are expected to have a long-term impact on drug development. To address payer concerns, companies will need to have data on cost versus utility, and those data come from outcomes studies. But to use effectively...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A More Complete View of the Patient
A More Complete View of the Patient A new approach that moves beyond physician prescribing data and promotional share-of-voice battles is needed to sustain growth. That new approach is anonymous patient-centric data, which is derived from claims data and tracks a patient across the entire continu...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma trax Sales, marketing, And R&D Trends affecting the healthcare industry The Changing Pharma Market Demographic trends present an opportunity for drug companies to target a growing patient pool with a growing demand for therapeutics across various diseases. This is one of the conclusion...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Publication Planning: The Science Behind it All
Publication planning The Science Behind It All by Elisabeth Pena Scientific publications are the foundation on which a drug’s identity is created, serving a vital role for all marketing and communications efforts behind the brand. The publication plan for a pharmaceutical product is one of the mo...
By Elisabeth Pena • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
E-Media New electronic and web-based applications, sites, and technologies Model N Introduces Revenue-Management Software Model N Inc. has developed a pharmaceutical-specific suite of applications to manage pricing, contracts, and payment of settlements. The Model N Revenue Management Suite, comp...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
What’s new New healthcare-related products, services, and companies Ventiv Health expands Services Ventiv Health has launched Ventiv Recruitment Services as a stand-alone option to provide clients with targeted, highly effective sales professionals across many therapeutic areas. “Specialty pharma...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's on Your Mind -- Opinions
What’s on your Mind Opinions 24/7/365 – What Keeps You Going? Putting in the time is no longer an option. Work days are longer; work weeks extend into weekends; and months roll by as the pages fly off the calendar. PharmaVOICE wanted to know what keeps you motivated in this 24/7/365 environment. ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. – in combination or as single brand...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Contributed by David Kerr Too Much Material, Too Little Time With market share, revenue goals, and stock prices riding on the success of every new product launch, pharmaceutical companies invest substantial resources to equip their mobile sales teams with the information, training, tools, and sup...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaCase
Making a case for getting the brand name right What’s in a Name? A new brand name must inherently – through the image it conveys, the way it sounds, and the way it rolls off someone’s tongue – describe the essence of the brand and the advantages that a user would enjoy. Think of how simply and po...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL David J. Kudla Jr. Advancis Creates VP of Quality Assurance Position Advancis Pharmaceutical, a pharmaceutical company focused on developing and commercializing novel anti-infective products, has named David ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Building Bridges: Bringing R&D and Marketing Closer
By Elisabeth Pena Building Bridges and Closer Bringing R&D Marketing Pharmaceutical companies must connect science and marketing at the earliest development stages to optimize resource allocation and produce profitable products. The Bridge Builders Gina Ashe. VP, Marketing and Product Develop...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
May 2004 The forum for the industry executive Narrowing the GAP Between R&D and Marketing Building Strategic Teams with Marsha Fanucci Trial Coordinators The Front Line Building Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Christopher Clement Savient Pharmaceuticals Names CEO Savient Pharmaceuticals has named Christopher Clement CEO, in addition to his role as president. Savient, East Brunswick, N.J., is engaged in developing, ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Trials Around the World
Trials Around the World By Denise Myshko Many pharmaceutical companies and CROs are tapping Eastern Europe, Asia, Latin America, and other areas to meet their clinical-trial needs. While there are challenges associated with conducting research in nontraditional geographic regions – such as nascen...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, Marketing, and R&D Trends Affecting the Healthcare Industry Public Awareness of Clinical Trials Grows Awareness of clinical trials among the general public has grown over the last three years, while physicians struggle to find the time, personnel, and resources to participa...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. – in combination or as single brand...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Kareem Saad -- Big Blue's Genomics Ace
By Kim Ribbink Big Blue’s Genomics Ace Young and talented, Kareem Saad, IBM’s worldwide business segment executive for clinical genomics, is overseeing the company’s initiative to take clinical genomics from concept to market. With youthful enthusiasm, innate technical and scientific intelligence...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Joy A. Amundson Bruce McGillivray Jim Utts Baxter Appoints and Promotes Executives Baxter International has named Joy A. Amundson corporate VP and president of its bioscience business. Baxter, Deerfield, Ill....
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Beyond Passwords
Beyond Passwords By Denise Myshko Biometrics – technologies that allow people to be identified by fingerprints or other biological markers, such as iris scans – is receiving increased attention by companies in many industries concerned about security, not only for their premises but also for thei...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Executive Appointments and Promotions in the Healthcare Industry Featured Talent: Pharma POOL Joy A. Amundson, Baxter International Bruce McGillivray, Baxter International Jim Utts, Baxter International Brian Crombie , Biovail David Keefer, Biovail Charles Rowland, Biovail Paul Duffy, Ala...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Neil Levine: In Good Company
In Good Company By Kim Ribbink Neil Levine has spent most of his career at one company, Pfizer, not only because of the myriad opportunities he has been given at the world’s largest pharmaceutical company, but, he says, because of the people he works with, the company’s values, And its commitment...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Featured Briefs: PRA International Launches Pediatric Clinical Development and Research Center PhRMA Adopts Clinical-Trial Principles LabConnect Completes inREACH Acquisition Life Science Insights Offers Intelligence Service GSP C...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice -- Letters
Medicare Part D: It’s “Crunch Time” and Many Brand Teams Aren’t Ready “If Medco called tomorrow to ask how I would contract my product under Part D, I couldn’t tell them. The trouble is, they just might call tomorrow!” I’ve heard similar quotes from numerous brand directors over the past month as...
By PharmaVoice Team • Jan. 2, 2008
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