Commercialization: Page 121
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PharmaVoice Team/PharmaVoice
PharmaOutlet
Contributed by Ash Nashed, M.D. Beyond Synergy Why DTC Demands Convergence Dozens of publications — ranging from the Wall Street Journal to Media Life — have printed stories documenting the link in pharmaceutical advertising between television and the Internet. These two alternatives, long consid...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Contents August 2004 Chris Henshall says all members of the brand team need a strategic understanding of the business. on the cover Life-cycle management: The ultimate client-agency relationship Life-cycle management is best achieved through a team approach that includes all stakeholders. Agencie...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
August 2004 PharmaVOICE The forum for the industry executive Working Toward Common Goals agency-Client relationships a journey of discovery with Frank Baldino Deriving Value from patient registries www.pharmavoice.com Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Patient Registries: Observations of the Real World
Patient registries Observations of the Real World By Denise Myshko There is no such thing as a standard registry. We have to strike a balance: do we ask a lot of questions or just a few? We also need to consider the work load for the investigators. DR. herve Caspard Through patient registries, ph...
By Denise Myshko • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single brand...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, Marketing, and R&D Trends affecting the healthcare industry The Biodefense Market to Grow Biodefense research is one of the fastest growing markets for suppliers of life-sciences products and instrumentation. When the budget allocated to the Department of Health and Human S...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaCase
Making a Case for Rebranding The Rebranding of a Brander Healthcare advertising agencies, among their many strategic and creative services, excel at branding or rebranding pharmaceutical products, devices, diagnostics, and corporate identities for their clients. Harder to do is to apply those sam...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
What’s New New healthcare-related products, services, and companies PhRMA Adopts Clinical-Trial Principles Voluntary principles describe the relationship of PhRMA companies with others involved in clinical research and establish the rules to protect the safety of research participants. The Pharma...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Trials Around the World
Trials Around the World By Denise Myshko Many pharmaceutical companies and CROs are tapping Eastern Europe, Asia, Latin America, and other areas to meet their clinical-trial needs. While there are challenges associated with conducting research in nontraditional geographic regions – such as nascen...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Beyond Passwords
Beyond Passwords By Denise Myshko Biometrics – technologies that allow people to be identified by fingerprints or other biological markers, such as iris scans – is receiving increased attention by companies in many industries concerned about security, not only for their premises but also for thei...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Christopher Clement Savient Pharmaceuticals Names CEO Savient Pharmaceuticals has named Christopher Clement CEO, in addition to his role as president. Savient, East Brunswick, N.J., is engaged in developing, ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Improving Advocacy Relations
Improving Advocacy relations By Elisabeth Pena By forming relationships with advocacy organizations, pharmaceutical companies can better serve their target patient populations, which in turn will give them allies in the court of public opinion. P harmaceutical companies are in the middle of a pub...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Life-Cycle Management: The Ultimate Client-Agency Relationship
Life-cycle Management The Ultimate Client-Agency Relationship By Elisabeth Pena With $80 billion of products facing patent expiration by 2008, fewer drugs in the pipeline, greater generic competition, and decreasing revenue and growth rates, the pharmaceutical industry is facing some of its bigge...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Kareem Saad -- Big Blue's Genomics Ace
By Kim Ribbink Big Blue’s Genomics Ace Young and talented, Kareem Saad, IBM’s worldwide business segment executive for clinical genomics, is overseeing the company’s initiative to take clinical genomics from concept to market. With youthful enthusiasm, innate technical and scientific intelligence...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Joy A. Amundson Bruce McGillivray Jim Utts Baxter Appoints and Promotes Executives Baxter International has named Joy A. Amundson corporate VP and president of its bioscience business. Baxter, Deerfield, Ill....
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: A Look at Americans’ Health and Wellness Sidebar: How Americans View Stem-Cell Research Support for Stem-Cell Research Increases Sidebar: The Tufts CSDD Survey Findings Cost Considerations Drive Formulary Approv...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
On the Cover Era of Efficiency? Provider Selection and the RFP Process Service providers to the pharmaceutical industry, from agencies to CROs to IT companies to market-research firms, are facing a paradigm shift as sponsors continue to move the provider selection process into the hands of procu...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
Featured on the Cover A Shift in the RFP Process Driving Performance with Edward Ludwig Biosimulation Advancing Drug Discovery Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Learning How Doctors Learn: Research to Realism in CME
View on CME In an exclusive to PharmaVOICE, Anne Goodrich, Director of Research at The Pri-Med Institute, and Joe Panepinto, Ph.D., VP at Pri-Med Online, discuss four key themes for the success of any CME enterprise aimed at practicing clinicians. The continuous challenge for providers of profess...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: McGraw-Hill Medical Releases Online Health Reference AXIS Healthcare Launches New Website Life-Sciences Recruiting Site is Available Model N Offers Medicaid Claims Processing Application Skyscape Offers Refe...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-Related Products, Services, and Companies Featured Briefs: CMP Healthcare Media to Launch Comprehensive Neurology Publication Elsevier/International Medical News Group Launches Clinical Neurology News ACRO Establishes Global Influence Paradigm Genetics Undergoes Change, rena...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Virtual Research Comes of Age
Through predictive biosimulation technologies that replicate experiments in a computer, companies are starting to reduce the time it takes to identify possible drug targets. Imagine a world where drug-discovery researchers have powerful tools at hand that enable them to create computer models of ...
By Denise Myshko • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Celebrating the Value of Professional Advertising: The Doctors' Choice Awards
More than 11,000 physicians cast their vote for the top medical journal ads of 2003. The winners were selected from 291 journal advertisements representing the top 200 advertised products in 2003. The Association of Medical Publications (AMP) created The Doctors’ Choice Awards (TDC) in 2003 as a ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Era of Efficiency -- Provider Selection and the RFP Process
As procurement departments gain a stronger foothold within pharmaceutical companies, service providers are learning how to best work within the RFP process to create meaningful partnerships. Service providers to the pharmaceutical industry, from agencies to CROs to IT companies to market res...
By PharmaVoice Team • Jan. 2, 2008
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