Commercialization: Page 110
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PharmaVoice Team/PharmaVoice
The PharmaVOICE 100 - Letter from the Editor
The PharmaVOICE 100 was inspired by the men and women who graciously consent to share their insights on the various trends and challenges facing the life-sciences industry on a monthly basis. We are continually fired up by their knowledge and willingness to raise their voices and bring their uniq...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents The Commanders and Chiefs From the presidents of major pharmaceutical companies to top executives at specialty and biotechnology companies to the leaders of companies that support the industry, these men and women are shaping the life-sciences industry. The Risk Takers The archi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Impacting Behavior of the Untreated and Undertreated: A Brand Management Imperative
Impacting Behavior of the Untreated and Undertreated: A Brand Management Imperative Market Research NOP World Health Sue Ramspacher Senior VP, Healthcare Consumer Practice When marketers are asked to define their primary patient targets, they usually answer: “diagnosed, treated with a comp...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Designing e-Detailing Programs that Physicians Will Love
Designing e-Detailing Programs that Physicians Will Love The E-Arena Physicians will seek out superior e-detailing programs that leverage their preferences, so marketers need to create relevant promotional experiences. Robert O. Likoff, CEO and Founding Partner ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Ensuring Alignment on Copromotions
Ensuring Alignment on Copromotions copromotion Lisa Sasson, VP Alignment specialists are trained to use and moderate interventions, such as alignment meetings, decision-making frameworks, joint conflict-resolution plans, and critical negotiation. ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Supporting the Patient-Physician Relationship
Alternative media Supporting the Patient-Physician Relationship Deirdre M. Cimino, ASID President and Director of Design LIFE ScapeS Inc. Successful marketers who provide an ethical and sensitive solution directly to the patient-consumer, while addressing the critical ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Smarter Patients Are Healthier Patients
Smarter Patients Are Healthier Patients It’s time to recognize that motivated patients are the rule, not the exception. Effective patient education can improve the quality of health care a patient receives. Agency Services Trapezoid Healthcare Communications LLC Alan Toltzis Presiden...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Successful Marketing Requires Engaged Learning
Successful Marketing Requires Engaged Learning The E-Arena Good instructional design requires an understanding of how people learn and how to balance text, graphics, audio, and video for an engaging experience. Peter Sandford, Executive VP One of the perennial chal...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Branding With Both Sides of the Brain: The Integration of Science and Promotion in Pharmaceutical Marketing
Agency Services Branding With Both Sides of the Brain: The Integration of Science and Promotion in Pharmaceutical Marketing Brands connect with both sides of the brain equally well by simultaneously appealing to rational motivators and answering emotional needs. Larry Iaquinto ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Successful Life-Cycle Results Come From Reversing The Process
Successful Life-Cycle Results Come From Reversing The Process William S. Machtiger, President Many efficacious products have recently or will soon reach the end of their patent protected life cycle. Major diseases related to the cardiovascular system, metabolic disorders, gastrointestinal compl...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Optimizing Your Agencies' Role in Prelaunch Planning
DVC HealthCare Optimizing Your Agencies’ Role in Prelaunch Planning New product teams should consider developing an integrated communications plan with the full involvement of their key agency partners to optimize planning, draw benefit from more expertise and experi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
VIEW on Marketing A Compilation of Insider Views on the Dynamic Marketing Sector PharmaVOICE September 2004 Volume 2 NUmber 3 www.pharmavoice.com Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
In Or Out: Outsourcing In Today's Biopharmaceutical Industry
In Or Out: Outsourcing In Today’s Biopharmaceutical Industry Outsourcing Outsourcing — the hottest buzzword in business — is a paradox of modern enterprise. It’s a strategy that is so pervasive that nearly every company on earth practices it in some fashion, but is seen as so innovative that sm...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
An e-Renaissance for Direct-to-Practitioner Marketing
An e-Renaissance for Direct-to-Practitioner Marketing The E-Arena Jim Knipper, President and CEO E-marketing opens up new avenues for pharmaceutical marketers and gives physicians a convenience and ease they seek, which they’ve never had befor...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Evaluating Educational Providers in the New Watchdog Environment
Evaluating Educational Providers in the New Watchdog Environment Marsha Meyer, R.Ph. Senior VP, Clinical Information Medical Education Industry supported continuing medical education (CME) is down in 2004, as pharmaceutical companies continue to react to the Office of Inspector General’s (O...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Pharmaceutical Industry Image - Regaining the Trust
Forum Pharmaceutical Industry Image – Regaining the Trust Repairing the pharmaceutical industry’s tarnished image is a major undertaking that many believe has barely begun, and it’s larger than just a communications issue. All sectors of the industry need to unite behind a single message and purp...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Golden Age of CME
Despite changes to how continuing medical education is funded and administered, pharmaceutical leaders are optimistic that these efforts will lead to more knowledgeable healthcare providers, which will lead to better care an...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Change Agents
The Change Agents Identified as vanguards in their respective sectors, these industry leaders are challenging the status quo to make a difference. Dr. Amrit Ray All-Around Global Medical Leadership A passionate leader devoted to bringing new medicines to patients for conditions to which cures hav...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Modern Marketing in the Making
By Elisabeth Pena Modern Marketing in the Making September 2004 VIEW on Marketing Marketing executives from pharmaceutical, biotechnology, device, and diagnostic companies, ranging in size from small specialty to midtier to large and global, share the common challenges of shorter product life ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Letter from the Editor Making the best of “e” Cell phones, Blackberrys, laptops, and a variety of PDAs have become common tools of the business trade; judging by the number of people who are plugged in, iPods may be the next “must have” gizmo in the briefcase. As ubiquitous as these technologi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Successful E-Mail Marketing Methods: Eight Best Practices to Optimize Physician E-mail Marketing Results
Successful E-Mail Marketing Methods: Eight Best Practices to Optimize Physician E-mail Marketing Results Terry Nugent VP, Marketing E-Marketing If there is a magic bullet in contemporary medical/pharmaceutical marketing, it is e-mail. E-mail is the right medium to deliver the right message ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's Wrong with Online Relationship Marketing?
What’s Wrong with Online Relationship Marketing? High-impact tactics have the potential to generate significantly higher returns — but only when tied into a larger relationship marketing strategy that considers the unique ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Embrace the Paradigm Shift: Reaching the Target Physician Audience … Virtually
Embrace the Paradigm Shift: Reaching the Target Physician Audience … Virtually Jay Grobowsky President The Times They Are a Changing The pharmaceutical industry is in the midst of a fundamental shift in the manner in which prescription products are marketed. Restricted physician access, str...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents July 2005 VIEW on E-Solutions Letter from the Editor The Forum E-Solutions Gain Momentum: Life-sciences executives now recognize the benefits of electronic solutions — from ROI to increased audience reach to reduced paper files — which are now a common part of many programs, whe...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Online Patient Healthcare Programs: Good Medicine for Patients and the Pharmaceutical Companies That Serve Them
E-Detailing Online Patient Healthcare Programs: Good Medicine for Patients and the Pharmaceutical Companies That Serve Them Robert O. Likoff CEO and Founding Partner Graphic Details The business case for e-detailing healthcare professionals is now well-established throughout the pharmace...
By PharmaVoice Team • Jan. 2, 2008
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