Commercialization: Page 110
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PharmaVoice Team/PharmaVoice
Integrated Marketing Communications: Understanding the Premise, Fulfilling the Promise
Integrated Marketing Communications: Understanding the Premise, Fulfilling the Promise Gary Bridi, Managing Director, S&H NJ Integrated marketing communications (IMC) is not a new idea. But while it has been discussed in academic and industry circles since the early 90s, its full benefi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What Do You Look for in a Widget?
What Do You Look for in a Widget? Warren A. Dardine President, Clinical Education Associates, a division of Dimensional HealthCare Inc. Suppose you were in the market to buy a new widget. You would probably read manufacturer information regarding the superiority of the newer widget compar...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Pharma's Opportunity: Branding for the Long Haul
Branding Pharma’s Opportunity: Branding for the Long Haul By Kristen Spensieri The vital importance of branding has long been standard practice in the consumer marketplace, with the most successful companies creating brands that stand for infinitely more than individual products or, in som...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Medicare Part D is launching in a few months and is expected to pump $540 million in benefits over the next 10 years into the healthcare industry, making the government the largest purchaser in the United States. After a long buildup period, the marketing of Medicare Part D prescription drug b...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Let the Science Tell the Story
Communications Larry Wright, Ph.D. VP, Account Services and Business Development The molecular science involved in creating an agent, as well as the biological rationale for the agent’s use intrigues that “little bit of biologist” in each and every healthcare profes...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Exit Pied Piper. Enter Johnny Appleseed.
Exit Pied Piper. Enter Johnny Appleseed. 4 Reasons to Embrace Personalized Communication While Preparing for Personalized Medicine Eve Dryer President, Vox Medica Healthcare Public Relations Chief Strategy Officer/Senior VP, Vox Medica Pharmaceutical compa...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Kevin Hrusovsky -- Bucking the Trend
Kevin Hrusovsky — Bucking the Trend By Kim Ribbink From the playing fields to football fandom to building teams to the corporate boardroom, Kevin Hrusovsky carries an infectious enthusiasm for everything he does. And it’s that energy that is helping to drive innovation at Caliper Life Sciences. “...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
What’s New New healthcare-related products, services, and companies GfK Group Integrates U.S. Healthcare Businesses GfK Group has consolidated its U.S. healthcare activities under GfK U.S. HealthCare Companies. This move follows GfK’s acquisition of NOP World, as well as its full acquisition of G...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Patients’ Channel Preferences Vary by Personal Situation In the past few years, patients have become increasingly more informed and sophisticated. They continue to experience increased time pressures and have more access to information about prescription brands than ever thanks to the Internet. T...
By David Zaritsky and Julian Parreño • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Internet Deemed the Most Trusted Media Source by Healthcare Consumers A new study of consumer attitudes toward healthcare information finds that the Internet is regarded as the most trusted media source for consumers, decisively outstripping offline media when consumers want credible health infor...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Management of Customer Relationship Management
The Management of Customer Relationship Management By Elisabeth Pena Villarroel Responding to the customers’ needs is more important than ever for pharmaceutical companies. As patients seek more information and doctors continue to be crunched for time, targeted, meaningful messages that add...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool PharmaVOICE October 2005 Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Dr. Jacqueline Crew Paul Medeiros Dr. John O’Mullane David Wing Schering-Plough Adds Executive Leadership Schering-Plough, a global science-based healthcare company bas...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Louis C. Arp Dr. Lyn D. Olson Eisai Announces Executive Appointments Eisai, a pharmaceutical company based in Teaneck, N.J., has appointed Louis C. Arp as VP of production operations and Lyn D. Olson, Ph.D., as VP of quality at its pharmaceutical production and formulation research an...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Modern Marketing in the Making
By Elisabeth Pena Modern Marketing in the Making September 2004 VIEW on Marketing Marketing executives from pharmaceutical, biotechnology, device, and diagnostic companies, ranging in size from small specialty to midtier to large and global, share the common challenges of shorter product life ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Pharmaceutical Industry Image - Regaining the Trust
Forum Pharmaceutical Industry Image – Regaining the Trust Repairing the pharmaceutical industry’s tarnished image is a major undertaking that many believe has barely begun, and it’s larger than just a communications issue. All sectors of the industry need to unite behind a single message and purp...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Golden Age of CME
Despite changes to how continuing medical education is funded and administered, pharmaceutical leaders are optimistic that these efforts will lead to more knowledgeable healthcare providers, which will lead to better care an...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Change Agents
The Change Agents Identified as vanguards in their respective sectors, these industry leaders are challenging the status quo to make a difference. Dr. Amrit Ray All-Around Global Medical Leadership A passionate leader devoted to bringing new medicines to patients for conditions to which cures hav...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Evaluating Educational Providers in the New Watchdog Environment
Evaluating Educational Providers in the New Watchdog Environment Marsha Meyer, R.Ph. Senior VP, Clinical Information Medical Education Industry supported continuing medical education (CME) is down in 2004, as pharmaceutical companies continue to react to the Office of Inspector General’s (O...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Successful CME Marketing
Marketing Successful CME Marketing Terry Nugent, VP, Marketing CME marketing remains challenging amidst a dynamic legislative and regulatory environment. To thrive in this difficult environment, CME marketers should go back to basics and have a thorough ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents Company and Advertiser Listing in Alphabetical Order Advanced Health Media Inc. Inside front cover, American Medical Association Inside back cover ApotheCom Associates LLC Avenue-e Health Strategies Back cover CECity.com Inc. CME Enterprise CME LLC Fission Communications Helix M...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
CME facilitates life-long learning among physicians so that their practices reflect the best medical care for their patients, and helps physicians enhance their performance in practice. Industry leaders interviewed for this special look at medical education agree with these goals, as defined by...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Answering the Why
Program Development Answering the Why Mario R. Nacinovich Jr., Senior VP Michael L. Platt, CEO Laura A. Carlson, Senior VP On a daily basis, providers of medical education programs are accustomed to being asked why. Why should we run this program? Why should we place our article...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Continuing Medical Education Comes Full Circle: Today's environment is highly conducive to successful education
Outcomes Measurement Continuing Medical Education Comes Full Circle: Today’s environment is highly conducive to successful education Marsha Meyer, R.Ph. Senior VP, Clinical Information The Office of Inspector General (OIG) guidelines extend accountability to the pharmaceutical indust...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
When the "CME Rules" Don't Make Sense
Regulatory Guidelines When the “CME Rules” Don’t Make Sense Mark Christmyer Managing Director Anyone with experience in delivering CME and third-party education understands that the status quo mentality needs to change. Serious offenses a...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The PharmaVOICE 100 - Letter from the Editor
The PharmaVOICE 100 was inspired by the men and women who graciously consent to share their insights on the various trends and challenges facing the life-sciences industry on a monthly basis. We are continually fired up by their knowledge and willingness to raise their voices and bring their uniq...
By Taren Grom • Jan. 2, 2008
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