Commercialization: Page 110
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PharmaVoice Team/PharmaVoice
Evaluating Educational Providers in the New Watchdog Environment
Evaluating Educational Providers in the New Watchdog Environment Marsha Meyer, R.Ph. Senior VP, Clinical Information Medical Education Industry supported continuing medical education (CME) is down in 2004, as pharmaceutical companies continue to react to the Office of Inspector General’s (O...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Pharmaceutical Industry Image - Regaining the Trust
Forum Pharmaceutical Industry Image – Regaining the Trust Repairing the pharmaceutical industry’s tarnished image is a major undertaking that many believe has barely begun, and it’s larger than just a communications issue. All sectors of the industry need to unite behind a single message and purp...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Golden Age of CME
Despite changes to how continuing medical education is funded and administered, pharmaceutical leaders are optimistic that these efforts will lead to more knowledgeable healthcare providers, which will lead to better care an...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Change Agents
The Change Agents Identified as vanguards in their respective sectors, these industry leaders are challenging the status quo to make a difference. Dr. Amrit Ray All-Around Global Medical Leadership A passionate leader devoted to bringing new medicines to patients for conditions to which cures hav...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Modern Marketing in the Making
By Elisabeth Pena Modern Marketing in the Making September 2004 VIEW on Marketing Marketing executives from pharmaceutical, biotechnology, device, and diagnostic companies, ranging in size from small specialty to midtier to large and global, share the common challenges of shorter product life ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Letter from the Editor Making the best of “e” Cell phones, Blackberrys, laptops, and a variety of PDAs have become common tools of the business trade; judging by the number of people who are plugged in, iPods may be the next “must have” gizmo in the briefcase. As ubiquitous as these technologi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Successful E-Mail Marketing Methods: Eight Best Practices to Optimize Physician E-mail Marketing Results
Successful E-Mail Marketing Methods: Eight Best Practices to Optimize Physician E-mail Marketing Results Terry Nugent VP, Marketing E-Marketing If there is a magic bullet in contemporary medical/pharmaceutical marketing, it is e-mail. E-mail is the right medium to deliver the right message ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's Wrong with Online Relationship Marketing?
What’s Wrong with Online Relationship Marketing? High-impact tactics have the potential to generate significantly higher returns — but only when tied into a larger relationship marketing strategy that considers the unique ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Embrace the Paradigm Shift: Reaching the Target Physician Audience … Virtually
Embrace the Paradigm Shift: Reaching the Target Physician Audience … Virtually Jay Grobowsky President The Times They Are a Changing The pharmaceutical industry is in the midst of a fundamental shift in the manner in which prescription products are marketed. Restricted physician access, str...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents July 2005 VIEW on E-Solutions Letter from the Editor The Forum E-Solutions Gain Momentum: Life-sciences executives now recognize the benefits of electronic solutions — from ROI to increased audience reach to reduced paper files — which are now a common part of many programs, whe...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Online Patient Healthcare Programs: Good Medicine for Patients and the Pharmaceutical Companies That Serve Them
E-Detailing Online Patient Healthcare Programs: Good Medicine for Patients and the Pharmaceutical Companies That Serve Them Robert O. Likoff CEO and Founding Partner Graphic Details The business case for e-detailing healthcare professionals is now well-established throughout the pharmace...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Making Pharma Websites More Effective by Addressing User Experience
Avenue-e Health Strategies Making Pharma Websites More Effective by Addressing User Experience William Martino Manager, User Experience Group, Avenue-e Health Strategies, an S&H Company In today’s healthcare environment, it is becoming more important that the pharmaceutical ind...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Web Conferencing --More Than Just a Meeting Online
E-Conferences Web Conferencing –More Than Just a Meeting Online James J. Miller Jr. Director, Sales and Marketing Web conferencing was usually looked at as a way to communicate but not as a marketing or training tool. Today web conferencing is being used as a vehicle to di...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Learning: Make Sure the e Also Means Engagement
July 2005 VIEW on E-Solutions E-Learning E-Learning: Make Sure the “e” Also Means “Engagement” Bob Christensen Chief Development Officer One of e-learning’s great strengths is its ability to support job performance by functioning as a just-in-time reference resource. This alig...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
Dorland Launches inRx Medical Education Independent company formed to respond to increasing regulatory standards. In response to growing concerns about regulatory oversight and the need to separate continuing medical-education programs from company-sponsored marketing activities, Dorland has crea...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
PharmaTrax Worldwide Hormonal Contraceptive Market to Increase The world market for hormonal contraceptive products will surpass $6 billion in 2005, according to a new report from Kalorama Information. The report, Markets in Human Reproductive Medicine: Contraception and Infertility Management, c...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Richard Pascoe -- An Officer & A Leader
An Officer & A Leader July 2005 From the military to the semiconductor industry to the life-sciences industry, Richard Pascoe has drawn on his leadership skills — team building and staff motivation, combined with courage, integrity, and character — to bring out the best in his people for the ...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Teri Cox says the public isn’t aware of the industry’s role in patient advocacy. Dr. Paul Bleicher says it’s important to consider what components of a CRO will be used when determining budgets. Contents Richard Pascoe says leadership is understanding what motivates people. July 2005 On the Cover...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review This ad is powerful despite showing a patient in a doctor’s office — one of the most common visuals in all of pharmaceutical advertising. A woman sits on an exam table in a gown and socks (is there any attire that makes one seem more vulnerable?), looking apprehensively toward the...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Global Perspective
Global Perspective India The Future Clinical-Trials Destination India is, at the moment, a preferred destination for clinical research because of its huge, heterogeneous patient population; its English-speaking, Western educated investigators (physicians); a track record of sincerity in meeting r...
By Umakanta Sahoo • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Building a Body of Connected Knowledge: The Organization's Strategic Role in Training
View on Training Building a Body of Connected Knowledge The Organization’s Strategic Role in Training The way people work isn’t the same today as it was 10 years ago, just as it won’t be the same 10 years from now. Rapid changes in technology, the regulatory environment, and the skills that new w...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
July 18-19 The 2nd Annual Strategic Medicare Compliance and Administration Summit Ritz Carlton Hotel, Tysons Corner, Va. For more information, contact Jon Stock, The Center for Business Intelligence, at 800-817-8601, e-mail [email protected], or visit cbinet.com. July 18-19 9th International Out...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents Letter from the Editor Forum on Marketing Modern Marketing in the Making: Marketing executives from pharmaceutical, biotechnology, device, and diagnostic companies, ranging in size from small specialty to midtier to large and global, share common challeng...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Letter from the Editor A Marketing Perspective Thomas Ebeling VIEW on Marketing September 2004 Success in marketing and educational initiatives is crucial to whether a product becomes a blockbuster or not. Since competitive exposure comes faster today, better marketing skills are impera...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Arts Sake
Creative Review Brand: Zoloft Client: Pfizer Debut: May 2001 Agency: Deutsch Senior VP, group creative director: Michael DePirro Senior art director: Jeisen Rodriguez Copywriter: Grace Chu Senior producer: Bruce Andreini Given the wrong agency, the wrong client, or the wrong day to fight for a go...
By PharmaVoice Team • Jan. 2, 2008
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