Commercialization: Page 109
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PharmaVoice Team/PharmaVoice
PharmaTrax
PharmaTrax Cardiovascular Drug Market to Top $100 Billion by 2008 The worldwide market for prescription cardiovascular medications, which topped $75 billion in 2004, will surpass the $100 billion mark by 2008, according to a new report released by Kalorama Information titled The Worldwide M...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies E-media PhRMA Website Educates Consumers on the Risks of Importing Drugs Citing a growing body of information that opening the U.S. borders to foreign drugs is risky and unsafe, the Pharmaceutical Research and Manufact...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Industry Event On the Calendar PharmaVOICE October 2005 October 17-18 3rd Annual Mid-Market Healthcare M&A & Corporate Development Conference Loews Vanderbilt Hotel, Nashville, Tenn. For more information, contact Sandro Pardo, Strategic Research Institute, at 212-967-0095 x234, e-mail spa...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
The spirit of giving Fifth Annual PharmaLinx Charity Golf Outing Linda Beneze from PHT Corp., a gold sponsor of the event, and Taren Grom, editor of PharmaVOICE, take a moment during the Fifth Annual PharmaLinx Charity Golf Outing. The pharmaceutical and life-sciences industries have on...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Driving Sales with Data
Pharmaceutical and device manufacturers are constantly seeking new ways to better communicate the value of their products. Phase IV studies have been the typical means to confirm clinical safety and efficacy, and to understand what happens in “real-world” settings. But, according to F. Randy Voge...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Agency Account Executive and the Industry Product Manager: Two Sides of the Same Coin
Mark Perlotto, Executive VP, General Manager The Agency Account Executive and the Industry Product Manager: Two Sides of the Same Coin People often draw an imaginary line between “agency people” and “industry people” — believing that individuals are cut out for one “side” or the other. Whi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Integrated Marketing Communications: Understanding the Premise, Fulfilling the Promise
Integrated Marketing Communications: Understanding the Premise, Fulfilling the Promise Gary Bridi, Managing Director, S&H NJ Integrated marketing communications (IMC) is not a new idea. But while it has been discussed in academic and industry circles since the early 90s, its full benefi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What Do You Look for in a Widget?
What Do You Look for in a Widget? Warren A. Dardine President, Clinical Education Associates, a division of Dimensional HealthCare Inc. Suppose you were in the market to buy a new widget. You would probably read manufacturer information regarding the superiority of the newer widget compar...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Pharma's Opportunity: Branding for the Long Haul
Branding Pharma’s Opportunity: Branding for the Long Haul By Kristen Spensieri The vital importance of branding has long been standard practice in the consumer marketplace, with the most successful companies creating brands that stand for infinitely more than individual products or, in som...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Medicare Part D is launching in a few months and is expected to pump $540 million in benefits over the next 10 years into the healthcare industry, making the government the largest purchaser in the United States. After a long buildup period, the marketing of Medicare Part D prescription drug b...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Let the Science Tell the Story
Communications Larry Wright, Ph.D. VP, Account Services and Business Development The molecular science involved in creating an agent, as well as the biological rationale for the agent’s use intrigues that “little bit of biologist” in each and every healthcare profes...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Exit Pied Piper. Enter Johnny Appleseed.
Exit Pied Piper. Enter Johnny Appleseed. 4 Reasons to Embrace Personalized Communication While Preparing for Personalized Medicine Eve Dryer President, Vox Medica Healthcare Public Relations Chief Strategy Officer/Senior VP, Vox Medica Pharmaceutical compa...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Kevin Hrusovsky -- Bucking the Trend
Kevin Hrusovsky — Bucking the Trend By Kim Ribbink From the playing fields to football fandom to building teams to the corporate boardroom, Kevin Hrusovsky carries an infectious enthusiasm for everything he does. And it’s that energy that is helping to drive innovation at Caliper Life Sciences. “...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
What’s New New healthcare-related products, services, and companies GfK Group Integrates U.S. Healthcare Businesses GfK Group has consolidated its U.S. healthcare activities under GfK U.S. HealthCare Companies. This move follows GfK’s acquisition of NOP World, as well as its full acquisition of G...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Patients’ Channel Preferences Vary by Personal Situation In the past few years, patients have become increasingly more informed and sophisticated. They continue to experience increased time pressures and have more access to information about prescription brands than ever thanks to the Internet. T...
By David Zaritsky and Julian Parreño • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Internet Deemed the Most Trusted Media Source by Healthcare Consumers A new study of consumer attitudes toward healthcare information finds that the Internet is regarded as the most trusted media source for consumers, decisively outstripping offline media when consumers want credible health infor...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool PharmaVOICE October 2005 Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Dr. Jacqueline Crew Paul Medeiros Dr. John O’Mullane David Wing Schering-Plough Adds Executive Leadership Schering-Plough, a global science-based healthcare company bas...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Management of Customer Relationship Management
The Management of Customer Relationship Management By Elisabeth Pena Villarroel Responding to the customers’ needs is more important than ever for pharmaceutical companies. As patients seek more information and doctors continue to be crunched for time, targeted, meaningful messages that add...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Louis C. Arp Dr. Lyn D. Olson Eisai Announces Executive Appointments Eisai, a pharmaceutical company based in Teaneck, N.J., has appointed Louis C. Arp as VP of production operations and Lyn D. Olson, Ph.D., as VP of quality at its pharmaceutical production and formulation research an...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Successful CME Marketing
Marketing Successful CME Marketing Terry Nugent, VP, Marketing CME marketing remains challenging amidst a dynamic legislative and regulatory environment. To thrive in this difficult environment, CME marketers should go back to basics and have a thorough ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents Company and Advertiser Listing in Alphabetical Order Advanced Health Media Inc. Inside front cover, American Medical Association Inside back cover ApotheCom Associates LLC Avenue-e Health Strategies Back cover CECity.com Inc. CME Enterprise CME LLC Fission Communications Helix M...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
CME facilitates life-long learning among physicians so that their practices reflect the best medical care for their patients, and helps physicians enhance their performance in practice. Industry leaders interviewed for this special look at medical education agree with these goals, as defined by...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Answering the Why
Program Development Answering the Why Mario R. Nacinovich Jr., Senior VP Michael L. Platt, CEO Laura A. Carlson, Senior VP On a daily basis, providers of medical education programs are accustomed to being asked why. Why should we run this program? Why should we place our article...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Continuing Medical Education Comes Full Circle: Today's environment is highly conducive to successful education
Outcomes Measurement Continuing Medical Education Comes Full Circle: Today’s environment is highly conducive to successful education Marsha Meyer, R.Ph. Senior VP, Clinical Information The Office of Inspector General (OIG) guidelines extend accountability to the pharmaceutical indust...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
When the "CME Rules" Don't Make Sense
Regulatory Guidelines When the “CME Rules” Don’t Make Sense Mark Christmyer Managing Director Anyone with experience in delivering CME and third-party education understands that the status quo mentality needs to change. Serious offenses a...
By PharmaVoice Team • Jan. 2, 2008
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