Commercialization: Page 109
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PharmaVoice Team/PharmaVoice
PharmaOutlet
Patients’ Channel Preferences Vary by Personal Situation In the past few years, patients have become increasingly more informed and sophisticated. They continue to experience increased time pressures and have more access to information about prescription brands than ever thanks to the Internet. T...
By David Zaritsky and Julian Parreño • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Internet Deemed the Most Trusted Media Source by Healthcare Consumers A new study of consumer attitudes toward healthcare information finds that the Internet is regarded as the most trusted media source for consumers, decisively outstripping offline media when consumers want credible health infor...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool PharmaVOICE October 2005 Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Dr. Jacqueline Crew Paul Medeiros Dr. John O’Mullane David Wing Schering-Plough Adds Executive Leadership Schering-Plough, a global science-based healthcare company bas...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Management of Customer Relationship Management
The Management of Customer Relationship Management By Elisabeth Pena Villarroel Responding to the customers’ needs is more important than ever for pharmaceutical companies. As patients seek more information and doctors continue to be crunched for time, targeted, meaningful messages that add...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Louis C. Arp Dr. Lyn D. Olson Eisai Announces Executive Appointments Eisai, a pharmaceutical company based in Teaneck, N.J., has appointed Louis C. Arp as VP of production operations and Lyn D. Olson, Ph.D., as VP of quality at its pharmaceutical production and formulation research an...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Successful CME Marketing
Marketing Successful CME Marketing Terry Nugent, VP, Marketing CME marketing remains challenging amidst a dynamic legislative and regulatory environment. To thrive in this difficult environment, CME marketers should go back to basics and have a thorough ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents Company and Advertiser Listing in Alphabetical Order Advanced Health Media Inc. Inside front cover, American Medical Association Inside back cover ApotheCom Associates LLC Avenue-e Health Strategies Back cover CECity.com Inc. CME Enterprise CME LLC Fission Communications Helix M...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
CME facilitates life-long learning among physicians so that their practices reflect the best medical care for their patients, and helps physicians enhance their performance in practice. Industry leaders interviewed for this special look at medical education agree with these goals, as defined by...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Answering the Why
Program Development Answering the Why Mario R. Nacinovich Jr., Senior VP Michael L. Platt, CEO Laura A. Carlson, Senior VP On a daily basis, providers of medical education programs are accustomed to being asked why. Why should we run this program? Why should we place our article...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Continuing Medical Education Comes Full Circle: Today's environment is highly conducive to successful education
Outcomes Measurement Continuing Medical Education Comes Full Circle: Today’s environment is highly conducive to successful education Marsha Meyer, R.Ph. Senior VP, Clinical Information The Office of Inspector General (OIG) guidelines extend accountability to the pharmaceutical indust...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
When the "CME Rules" Don't Make Sense
Regulatory Guidelines When the “CME Rules” Don’t Make Sense Mark Christmyer Managing Director Anyone with experience in delivering CME and third-party education understands that the status quo mentality needs to change. Serious offenses a...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The PharmaVOICE 100 - Letter from the Editor
The PharmaVOICE 100 was inspired by the men and women who graciously consent to share their insights on the various trends and challenges facing the life-sciences industry on a monthly basis. We are continually fired up by their knowledge and willingness to raise their voices and bring their uniq...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents The Commanders and Chiefs From the presidents of major pharmaceutical companies to top executives at specialty and biotechnology companies to the leaders of companies that support the industry, these men and women are shaping the life-sciences industry. The Risk Takers The archi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Impacting Behavior of the Untreated and Undertreated: A Brand Management Imperative
Impacting Behavior of the Untreated and Undertreated: A Brand Management Imperative Market Research NOP World Health Sue Ramspacher Senior VP, Healthcare Consumer Practice When marketers are asked to define their primary patient targets, they usually answer: “diagnosed, treated with a comp...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Designing e-Detailing Programs that Physicians Will Love
Designing e-Detailing Programs that Physicians Will Love The E-Arena Physicians will seek out superior e-detailing programs that leverage their preferences, so marketers need to create relevant promotional experiences. Robert O. Likoff, CEO and Founding Partner ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Ensuring Alignment on Copromotions
Ensuring Alignment on Copromotions copromotion Lisa Sasson, VP Alignment specialists are trained to use and moderate interventions, such as alignment meetings, decision-making frameworks, joint conflict-resolution plans, and critical negotiation. ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Supporting the Patient-Physician Relationship
Alternative media Supporting the Patient-Physician Relationship Deirdre M. Cimino, ASID President and Director of Design LIFE ScapeS Inc. Successful marketers who provide an ethical and sensitive solution directly to the patient-consumer, while addressing the critical ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Smarter Patients Are Healthier Patients
Smarter Patients Are Healthier Patients It’s time to recognize that motivated patients are the rule, not the exception. Effective patient education can improve the quality of health care a patient receives. Agency Services Trapezoid Healthcare Communications LLC Alan Toltzis Presiden...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Successful Marketing Requires Engaged Learning
Successful Marketing Requires Engaged Learning The E-Arena Good instructional design requires an understanding of how people learn and how to balance text, graphics, audio, and video for an engaging experience. Peter Sandford, Executive VP One of the perennial chal...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Branding With Both Sides of the Brain: The Integration of Science and Promotion in Pharmaceutical Marketing
Agency Services Branding With Both Sides of the Brain: The Integration of Science and Promotion in Pharmaceutical Marketing Brands connect with both sides of the brain equally well by simultaneously appealing to rational motivators and answering emotional needs. Larry Iaquinto ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Successful Life-Cycle Results Come From Reversing The Process
Successful Life-Cycle Results Come From Reversing The Process William S. Machtiger, President Many efficacious products have recently or will soon reach the end of their patent protected life cycle. Major diseases related to the cardiovascular system, metabolic disorders, gastrointestinal compl...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Optimizing Your Agencies' Role in Prelaunch Planning
DVC HealthCare Optimizing Your Agencies’ Role in Prelaunch Planning New product teams should consider developing an integrated communications plan with the full involvement of their key agency partners to optimize planning, draw benefit from more expertise and experi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
VIEW on Marketing A Compilation of Insider Views on the Dynamic Marketing Sector PharmaVOICE September 2004 Volume 2 NUmber 3 www.pharmavoice.com Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
In Or Out: Outsourcing In Today's Biopharmaceutical Industry
In Or Out: Outsourcing In Today’s Biopharmaceutical Industry Outsourcing Outsourcing — the hottest buzzword in business — is a paradox of modern enterprise. It’s a strategy that is so pervasive that nearly every company on earth practices it in some fashion, but is seen as so innovative that sm...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
An e-Renaissance for Direct-to-Practitioner Marketing
An e-Renaissance for Direct-to-Practitioner Marketing The E-Arena Jim Knipper, President and CEO E-marketing opens up new avenues for pharmaceutical marketers and gives physicians a convenience and ease they seek, which they’ve never had befor...
By PharmaVoice Team • Jan. 2, 2008
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