Commercialization: Page 107
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PharmaVoice Team/PharmaVoice
The Value of Journal Advertising
By Autumn Konopka Advertising in medical journals, while underused in the past according to most experts, does provide value to pharmaceutical marketers. Experts say recent industry trends are likely to encourage pharma companies to focus more of their efforts on journal advertising in the future...
By Autumn Konopka • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
March 2006 Table of Contents Warren Levy says Medicare Part D is a catalyst for change. Journal ads should be tied in with other tactics that companies are employing, says Robert Osborn. Prof. Herrling believes drug discovery requires input from multiple disciplines. On the Cover Managing marketi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
Medicare Part D Marketing Opportunities and Challenges In the Lab with Prof. Paul Herrling Journal Advertising The Pediatric Drug Market March 2006 www.pharmavoice.com Volume 6, Issue 3 The forum for the industry executive Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Regulatory Deficiency is High Among Non-U.S. Clinical Investigators In a sharp reversal of previous trends, good clinical practice (GCP) deficiency rates for non-U.S.-based clinical investigators have surged past the corresponding rates for U.S.-based investigators. This is the finding of The Glo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
the winner is … HBA 2006 Woman of the Year Susan Desmond-Hellmann, M.D., President of Product Development at Genentech, has been named the 2006 Woman of the Year by the Healthcare Businesswomen’s Association (HBA). Dr. Desmond-Hellmann is credited with possessing extraordinary leadership, unwaver...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
The Perfect Job Is There For The Asking Contributed by Shellie Caplan This is such an exciting time in the industry, especially for people in marketing. With some personal insight, and recognition of the opportunities that exist within the healthcare field, the perfect job can be obtained. Tradit...
By Shellie Caplan • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Consumer Health Market Trends Show Continued Interest in E-Based Sources The population of consumers using the Internet as their primary learning channel for health information continued an upward trajectory in 2005, with 31.6 million consumers reporting that the Internet is their first stop when...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Pharmaceutical Consumerism and the Next Phase of Drug Promotion Contributed by Russell LaMontagne For the last decade, many have argued that direct-to-consumer (DTC) advertising is bad for consumers. At the end of the 1990s, when drug costs exceeded hospital costs for the first time, critics of t...
By Russell LaMontagne • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Stopping power seems to be harder to achieve these days with DTC print ads. Predictablity has become the woeful result of having to present legal mandatories, client “requests” for a bigger logo, oh — and not to forget — some kind of sell crammed in whatever space is left. The result is often a 5...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Drug Delivery: A Pipeline of Research and Market Opportunities
By Denise Myshko Delivery technologies will play an increasingly important role in the drug-development process as a means to improve the efficacy of a drug; make a drug safer, more effective, or convenient; extend its patent life; or differentiate it in the marketplace. In recent years, there ha...
By Denise Myshko • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Marketing is everything that a company does to reach and persuade prospects. The sales process is everything that a company does to close the sale and get a signed agreement or contract. Despite having objectives that would appear to be in sync, it’s not uncommon for a company to be unbalanced wh...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Creating A New Culture -- Hiromi Yoshikawa
After significant accomplishments that helped put Otsuka on the map — a major systems implementation in China and the establishment of Otsuka business entities in Europe — Hiromi Yoshikawa is establishing new business dynamics at Otsuka America Pharmaceutical Inc. Loyalty is central to Hiromi Y...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketing to Real Life Frasiers & Mirandas
Marketing to Boomers Marketing to Real Life Frasiers & Mirandas Lori Laurent Smith and David Lockwood, both of Campbell-Ewald Health, discuss why the time is ripe for the healthcare community to support the growing population of boomer caregivers. Pharma marketers need to connect with each bo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
The Forum for the Industry Executive Cover February 2006 Bridging the Gap Between Sales & Marketing Creating a New Culture with Hiromi Yoshikawa Advancements in Drug Delivery The Depression Market Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
New Electronic and Web-based Applications, Sites, and Technologies Covance Enhances Web-based Central Lab Tool Covance Inc. has enhanced the capabilities of its LabLink online access tool for central laboratory test data. LabLink now provides clients with access to information pertaining to the m...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Quintiles Medical Communications Restructures CME Functions Quintiles Medical Communications has formed two additional businesses and a separate continuing medical education (CME) accrediting division. Soniq and Cospective have joined QED C...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Depression: The Market for Lifting Moods
By Cynthia Borda The antidepressant market, while mature, is dynamic. Various market shapers — including increased regulatory oversight and safety-labeling changes; imminent loss of patent protection for some leading products; and the development of new drug formulations and classes — are influen...
By Cynthia Borda • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
Skyscape Releases Mobile Drug Usage Reference Software Skyscape Inc. has released FamilyRx: AHFS Patient Drug Information, a mobile medical reference that places trusted, up-to-date information on proper medication usage into the hands of patients and their families. FamilyRx is available for use...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Converting Service Channels Into Sales Channels Promises Profit Growth Faced with escalating market demands to produce greater returns from existing corporate assets, executives at leading Fortune 500 organizations are increasingly converting traditional service channels into high-performance sal...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Harnessing the Power of Blogs for Marketing Contributed by Scott Hagedorn In the digital world, we’ve been dealing with technological decentralization and the rise of the individual voice for a long time. Starting with bulletin boards (BBs) in the 1980s, then Websites, and now blogs, it has becom...
By Scott Hagedorn • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
January 2006 The Forum for the Industry Executive PharmaVOICE Gaining a Competitive Advantage Meeting Regulatory Requirements with Pamela Williamson Joyce Alzheimer’s Market Update Improving the Detail www.pharmavoice.com PharmaLinx Publication Volume 6, Number 1 Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Mach 2006 On the Calendar March 20-21 2nd Annual Pharmaceutical Accounting and Reporting Congress Crowne Plaza Hotel, Philadelphia For more information, contact Jon Stock, Center for Business Intelligence, at 800-817-8601, e-mail [email protected], or visit cbinet.com. March 20-21 10th Internati...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Robert H. Armstrong Dr. Steven Caffe Baxter Names VPs Baxter International, a healthcare company in Deerfield, Ill., has appointed Robert H. Armstrong to the newly created position of VP, research and development, medical devices and adjacent disposables. He is responsible for develop...
By PharmaVoice Team • Jan. 2, 2008
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