Commercialization: Page 107


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    On the Calendar

    Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...

    By PharmaVoice Team • Jan. 2, 2008
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    E-Media

    New Electronic and Web-based Applications, Sites, and Technologies Covance Enhances Web-based Central Lab Tool Covance Inc. has enhanced the capabilities of its LabLink online access tool for central laboratory test data. LabLink now provides clients with access to information pertaining to the m...

    By PharmaVoice Team • Jan. 2, 2008
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    What's New

    New Healthcare-related Products, Services, and Companies Quintiles Medical Communications Restructures CME Functions Quintiles Medical Communications has formed two additional businesses and a separate continuing medical education (CME) accrediting division. Soniq and Cospective have joined QED C...

    By PharmaVoice Team • Jan. 2, 2008
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    Depression: The Market for Lifting Moods

    By Cynthia Borda The antidepressant market, while mature, is dynamic. Various market shapers — including increased regulatory oversight and safety-labeling changes; imminent loss of patent protection for some leading products; and the development of new drug formulations and classes — are influen...

    By Cynthia Borda • Jan. 2, 2008
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    E-Media

    Skyscape Releases Mobile Drug Usage Reference Software Skyscape Inc. has released FamilyRx: AHFS Patient Drug Information, a mobile medical reference that places trusted, up-to-date information on proper medication usage into the hands of patients and their families. FamilyRx is available for use...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaTrax

    Converting Service Channels Into Sales Channels Promises Profit Growth Faced with escalating market demands to produce greater returns from existing corporate assets, executives at leading Fortune 500 organizations are increasingly converting traditional service channels into high-performance sal...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaOutlet

    Harnessing the Power of Blogs for Marketing Contributed by Scott Hagedorn In the digital world, we’ve been dealing with technological decentralization and the rise of the individual voice for a long time. Starting with bulletin boards (BBs) in the 1980s, then Websites, and now blogs, it has becom...

    By Scott Hagedorn • Jan. 2, 2008
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    Cover

    January 2006 The Forum for the Industry Executive PharmaVOICE Gaining a Competitive Advantage Meeting Regulatory Requirements with Pamela Williamson Joyce Alzheimer’s Market Update Improving the Detail www.pharmavoice.com PharmaLinx Publication Volume 6, Number 1 Download PDF

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    Mach 2006 On the Calendar March 20-21 2nd Annual Pharmaceutical Accounting and Reporting Congress Crowne Plaza Hotel, Philadelphia For more information, contact Jon Stock, Center for Business Intelligence, at 800-817-8601, e-mail [email protected], or visit cbinet.com. March 20-21 10th Internati...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    Pharma POOL Robert H. Armstrong Dr. Steven Caffe Baxter Names VPs Baxter International, a healthcare company in Deerfield, Ill., has appointed Robert H. Armstrong to the newly created position of VP, research and development, medical devices and adjacent disposables. He is responsible for develop...

    By PharmaVoice Team • Jan. 2, 2008
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    Bridging the Gap between Sales and Marketing

    Forum By Elisabeth Pena Villarroel Creating Alignment for Effective Product Messaging One of the most challenging issues facing sales and marketing departments in life-sciences companies is integrating their internal communications platforms for optimal product messaging. Misaligned objectives an...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    Pharma POOL Stephen Andrzejewski Dan McCall Adriann Sax King Promotes Staff King Pharmaceuticals, a vertically integrated pharmaceutical company based in Bristol, Tenn., has promoted Stephen Andrzejewski to chief commercial officer. Mr. Andrzejewski joined King in May 2004 as corporate head of co...

    By PharmaVoice Team • Jan. 2, 2008
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    What's New

    New Healthcare-related Products, Services, and Companies Corbett Accel Reorganizes New business opportunities at Corbett Accel Healthcare Group have prompted the company to advance the identities of two of its fastest-growing business units. Corbett Accel – New York will now be known as Surge Wor...

    By PharmaVoice Team • Jan. 2, 2008
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    Table of Contents

    Table of Contents January 2006 On the Cover Competitive intelligence: The eyes and ears of the industry Shrinking pipelines, increased regulatory scrutiny, and the emergence of clinical-trial registries are just a few of the factors that are creating a tougher environment for industry players and...

    By PharmaVoice Team • Jan. 2, 2008
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    HBA Unleashes the Power of Being

    Becoming an Agent of Change Was the Focus of the 2005 Leadership Conference by Marie Tartaglio, M.Ed., Director, Training & Learning Strategy, Scientific Advantage LLC, and Donna Ramer, President, StrategCations Inc., Member, HBA Board of Directors “Successful leaders are adept at mastering c...

    By Marie Tartaglio • Jan. 2, 2008
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    Letter from the Editor

    Ringing in a new year of change Taren Grom, Editor of PharmaVOICE, and Mary Alice Raudenbush, VP of Regulatory Affairs at Endo Pharmaceuticals, share a moment during the recent HBA Leadership Conference in Baltimore, the focus of which was becoming an agent of change. HBA Leadership Conference Ri...

    By Taren Grom • Jan. 2, 2008
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    The New Detail: Creating Value

    Preserving access for representatives with physicians and creating win-win relationships are two major challenges facing the industry, but opportunities exist for creative people committed to healthcare and the value of medicine. The new reality of medical practice is that time is a very limited ...

    By PharmaVoice Team • Jan. 2, 2008
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    Alzheimer's Disease: Untangling the Brain's Mystery

    By Cynthia Borda As the population ages, the prevalence of Alzheimer’s disease (AD) is expected to increase. But there is no real way to diagnose the disease and drugs currently on the market only treat the symptoms of Alzheimer’s. At the same time, analysts say there is tremendous opportunity fo...

    By Cynthia Borda • Jan. 2, 2008
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    For Art's Sake

    Creative review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single brand...

    By PharmaVoice Team • Jan. 2, 2008
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    Letter from the Editor

    PharmaVOICE is pleased to present our annual Year in Preview issue. Our thanks to the more than 135 thought leaders who generously took the time to take stock of what they believe are the most-pressing issues the industry will face in the coming year. These hot trends address issues that will imp...

    By Taren Grom • Jan. 2, 2008
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    Year in Preview -- Featured Experts

    Featured Experts Indexed by Section Introduction Introduction Murray Aitken. IMS Health Rudy Bakalov, CISSP. Ernst & Young LLP Daniel B. Carr, M.D. Javelin Pharmaceuticals Inc. Mark A. Goldberg, M.D. Perceptive Informatics, Parexel International Cort Grey. Dendrite Clinical Travis Hollingswor...

    By PharmaVoice Team • Jan. 2, 2008
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    Cover

    Year in Preview 2006 More than 135 experts talk about the industry’s future The Forum for the Industry Executive December 2005 Special Issue www.pharmavoice.com December 2005 PharmaVoice Volume 5 • Number 12 Download PDF

    By PharmaVoice Team • Jan. 2, 2008
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    Tracking the Trends: The Industry Across Sectors

    From the clinic to the market to the boardroom, a plethora of factors are expected to change the healthcare landscape in the coming year and beyond. More than 135 distinguished industry executives, representing all of the major sectors of the life-sciences industry, provide their insights on the ...

    By Taren Grom and Denise Myshko • Jan. 2, 2008
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    Table of Contents

    About EDC: Michael Minor says EDC has a significant place in global data management strategies. Year In Preview From the clinic to the market to the boardroom, a plethora of factors are expected to change the healthcare landscape in the coming year and beyond. More than 135 distinguished industry...

    By PharmaVoice Team • Jan. 2, 2008