Commercialization: Page 107
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PharmaVoice Team/PharmaVoice
It All Comes Down to Creative
It All Comes Down to Creative The Hal Lewis Group Inc. VIEW on Advertising March 2006 Creative work must be the sound, smart, clever, intuitive, provocative, compelling expression of the brand strategy. Separate them at your peril. Peter Siegel, Executive Creative Direct...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Organizing the Marketing Plan to Achieve a Better Bottom Line
Promotional Planning Organizing the Marketing Plan to Achieve a Better Bottom Line Communications Media Inc. The elements of effective strategic planning never change: we plan, we execute, we analyze, we adjust, and we plan again, hopefully, having learne...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Being a Brand Steward
Being a Brand Steward Nanette Foster VP/Senior Brand Planner One of my favorite definitions for stewardship is from Peter Block, author of “Stewardship and the Empowered Manager.” The definition he uses is “holding something in trust for another.” I believe this brilliantly simple definition...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Unlocking the Dynamics of Emotional Branding
In marketing medical products, manufacturers have traditionally relied on the white-coat approach to convince physicians and other medical professionals to use a product or recommend it to their patients. For decades, marketers have gathered data and used the information in their advertising to c...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Finding the Female Voice
Finding the Female Voice The Creative Process With the short lives of pharmaceutical brands and the increasing number of female influencers, finding the female voice becomes a critical factor in the impact your brand has on the market. Marcee Nels...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Letter from the Editor The Forum Advertising: What a difference a year makes. While 2005 will be remembered by pharmaceutical companies as a year of great change, 2006 will be thought of as the year of changing strategies. Company Listing by Topic of Interest Agency Services ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Winning Approach To New Business: To Pitch or Not to Pitch?
The Winning Approach To New Business: To Pitch or Not to Pitch? The Agency Process Steven Michaelson Founder/CEO Wishbone/ITP Inc. It is a common industry tenet that new business is the life blood of an agency. Unfortunately, it can also be the death of an agency. Developing a strong, consistent,...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Building a Global Vision for Brands
Building a Global Vision for Brands Global Branding Richard T. Minoff President, Dorland Global Health Communications Dorland Global Corp. The convergence of markets and media across international lines provides rich opportunity for healthcare companies to achieve new levels of...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Strategies Behind Creative
Jay Doniger VP, Creative Advertising Donahoe Purohit Miller Anshal Purohit Director, New Business Development Too many creative campaigns are crafted on ideas of what would look great, be different, or have “stopping power,” without considering the brand itself. Strategic Creative There must have...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Role of the Customer-Centric Agency
The Role of the Customer-Centric Agency Stonefly Communications Group The Agency Structure Today’s rapidly evolving pharmaceutical industry is a landscape of pharmaceutical giants, emerging biotechs, and agile entrepreneurs — all working hard to develop products and services into brands that...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Steve Andrzejewski Eric J. Bruce Rick Kelly Dan McCall Robert Murphy Adriana Sax King Pharmaceuticals Hires and Promotes King, Bristol, Tenn., a vertically integrated branded pharmaceutical company, has appointed Steve Andrzejewski to chief commercial officer. His new responsibilities...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Drugs in the Real World
By Denise Myshko A greater regulatory focus on safety means companies are under pressure to provide more information about a prescription drug, as well as about the characteristics of patients, once a product becomes available to the larger marketplace. companies are being asked to provide inform...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Times are Changing
Times are Changing By Daniel Limbach What a difference a year makes. While 2005 will be remembered by pharmaceutical companies as a year of great change, 2006 will be thought of as the year of changing strategies. any pharmaceutical companies that depend...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Corbett Accel Reorganizes New business opportunities at Corbett Accel Healthcare Group have prompted the company to advance the identities of two of its fastest-growing business units. Corbett Accel – New York will now be known as Surge Wor...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Robert H. Armstrong Dr. Steven Caffe Baxter Names VPs Baxter International, a healthcare company in Deerfield, Ill., has appointed Robert H. Armstrong to the newly created position of VP, research and development, medical devices and adjacent disposables. He is responsible for develop...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Bridging the Gap between Sales and Marketing
Forum By Elisabeth Pena Villarroel Creating Alignment for Effective Product Messaging One of the most challenging issues facing sales and marketing departments in life-sciences companies is integrating their internal communications platforms for optimal product messaging. Misaligned objectives an...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Stephen Andrzejewski Dan McCall Adriann Sax King Promotes Staff King Pharmaceuticals, a vertically integrated pharmaceutical company based in Bristol, Tenn., has promoted Stephen Andrzejewski to chief commercial officer. Mr. Andrzejewski joined King in May 2004 as corporate head of co...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
Elsevier MDL Introduces Electronic Lab Notebook Elsevier MDL has launched MDL Notebook, the initial release of its major electronic lab notebook (ELN) initiative. MDL Notebook brings systematic efficiency to fundamental research activity by streamlining workflows, improving productivity, and inte...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Depression: The Market for Lifting Moods
By Cynthia Borda The antidepressant market, while mature, is dynamic. Various market shapers — including increased regulatory oversight and safety-labeling changes; imminent loss of patent protection for some leading products; and the development of new drug formulations and classes — are influen...
By Cynthia Borda • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
Skyscape Releases Mobile Drug Usage Reference Software Skyscape Inc. has released FamilyRx: AHFS Patient Drug Information, a mobile medical reference that places trusted, up-to-date information on proper medication usage into the hands of patients and their families. FamilyRx is available for use...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Converting Service Channels Into Sales Channels Promises Profit Growth Faced with escalating market demands to produce greater returns from existing corporate assets, executives at leading Fortune 500 organizations are increasingly converting traditional service channels into high-performance sal...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Harnessing the Power of Blogs for Marketing Contributed by Scott Hagedorn In the digital world, we’ve been dealing with technological decentralization and the rise of the individual voice for a long time. Starting with bulletin boards (BBs) in the 1980s, then Websites, and now blogs, it has becom...
By Scott Hagedorn • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
January 2006 The Forum for the Industry Executive PharmaVOICE Gaining a Competitive Advantage Meeting Regulatory Requirements with Pamela Williamson Joyce Alzheimer’s Market Update Improving the Detail www.pharmavoice.com PharmaLinx Publication Volume 6, Number 1 Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Mach 2006 On the Calendar March 20-21 2nd Annual Pharmaceutical Accounting and Reporting Congress Crowne Plaza Hotel, Philadelphia For more information, contact Jon Stock, Center for Business Intelligence, at 800-817-8601, e-mail [email protected], or visit cbinet.com. March 20-21 10th Internati...
By PharmaVoice Team • Jan. 2, 2008
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