Biotech: Page 60


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    On the Calendar

    On the Calendar April 17-19 Medical Manufacturing Summit The Homestead Resort, Hot Springs, Va. For more information, contact Caria Badenhorst, Marcus Evans, at 246-417-5321, e-mail [email protected], or visit medicalmanufacturingsummit.com. April 18-19 Neurodegeneration in Alzheimer’s, Pa...

    By PharmaVoice Team • Jan. 2, 2008
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    Making Metrics Matter -- The Changing Paradigm of R&D Metrics

    Making Metrics Matter The Changing Paradigm of R&D Metrics As the pharmaceutical industry comes under greater scrutiny across the board, everything from discovery processes to R&D productivity to profit margins is subject to review. In response, top industry executives are reexamining the...

    By PharmaVoice Team • Jan. 2, 2008
  • Trendline

    Oncology R&D

    Cancer research remains a prime focus for the industry and often leads to pharma’s most impactful breakthroughs.   

    By PharmaVoice staff
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    The Asthma Market Breathes Easier

    The Asthma Market Breathes Easier The approach to treating asthma continues to evolve. Rescue bronchodilator therapies are giving way, both in medical practice and in the market, to prophylactic strategies, which include inhaled corticosteroids, long-acting beta2 agonists, and leukotriene antagon...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    Pharma POOL Dr. Mahdi B. Fawzi Dr. Frank S. Walsh Wyeth Promotes Two Research Scientists to Executive VPs Wyeth Pharmaceuticals, Madison, N.J., a division of Wyeth, has promoted Mahdi B. Fawzi, Ph.D., to executive VP, head of preclinical development, and Frank S. Walsh, Ph.D., to executive VP, he...

    By PharmaVoice Team • Jan. 2, 2008
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    Medicare Part D: A Whole New Market

    Medicare Part D: A Whole New Market By Kim Ribbink Marketers, manufacturers, health plans, and other stakeholders who will play a central role in the Medicare Modernization Act (MMA) are gearing up for implementation. And while there is widespread support for a change that will improve coverage t...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaTrax

    Sales, marketing, And R&D Trends affecting the healthcare industry Profitable Biotech Companies Predicted to double in Next Few Years Therapeutic proteins and therapeutic antibodies collectively comprise almost 75% of biotech drugs currently on the market. Protein drugs also represent one of ...

    By PharmaVoice Team • Jan. 2, 2008
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    E-Media

    New electronic and web-based applications, sites, and technologies Solutions From PHT Provide Clinical Trial Savings and Flexibility Two recently launched offerings from PHT Corp., LogPad Phone and the Technology Transfer Program, aim to make the electronic capture of clinical-trial information e...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    executive appointments and promotions in the healthcare industry Pharma POOL Robert Boisclair Dr. Richard Bowles Steve Chellevold Mary-Frances Faraji Brent Saunders Schering-Plough Announces Senior-Level Management Changes Schering-Plough, Kenilworth, N.J., has made senior-level management change...

    By PharmaVoice Team • Jan. 2, 2008
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    The Value of Phase IV

    BY Elisabeth Pena The Value of Phase IV Postmarketing research can be crucial for tracking side effects and exploring new uses for an approved drug. But these trials are heavily scrutinized because some say pharma companies have conducted such studies purely for promotional purposes with little s...

    By PharmaVoice Team • Jan. 2, 2008
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    Prioritizing the Pipeline: The Critical Role of Porfolio Management

    Prioritizing the Pipeline The critical role of portfolio management Increased pressures on the pharmaceutical industry – shrinking pipelines, rising costs, reimbursement issues, regulatory pressures, and consumer demands – mean companies have to find ways to focus on the projects that will meet c...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    talent pool executive appointments and promotions in the healthcare industry Pharma POOL Robert Bertolini Schering-Plough Appoints Executive VP, Chief Financial Officer Schering-Plough has appointed Robert J. Bertolini as executive VP and chief financial officer. He also serves on the Schering-Pl...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    January 10-11 Clarifying the Regulatory Framework of Pharmaceutical Marketing Philadelphia For more information, contact Anne Marie Coluccio, PTi international, at 212-661-3500 ext. 3229, e-mail [email protected], or visit pti-international.com. January 24-25 Manage the Cost of Spec...

    By PharmaVoice Team • Jan. 2, 2008
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    What's New

    What’s new New healthcare-related products, services, and companies RxPedite Established to Provide Solutions to Emerging pharma and Biotech Companies Cardinal Health and inChord joint venture offers a full range of of launch-support services. RxPedite LLC has been established to provide comprehe...

    By PharmaVoice Team • Jan. 2, 2008
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    ROI on the Internet

    By Elisabeth Pena ROI Return on the Internet The ability for pharma marketers to track online consumers’ reactions to Internet advertising is limited, but as the medium matures, tools are evolving to make it easier to measure return on investment. John Racik The days of click-throughs and banner ...

    By PharmaVoice Team • Jan. 2, 2008
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    Dr. Victoria Hale: Hale to a Champion

    Hale to a champion By Kim Ribbink Dr. Victoria Hale, who both conceptualized and founded a nonprofit pharmaceutical company, is a true pioneer. Her goal is to create affordable, safe, and efficacious treatments for infectious diseases that affect millions in developing nations. Already, her compa...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaTrax

    Pharma trax Sales, marketing, And R&D Trends affecting the healthcare industry World Pharma Market Continues to Grow Amid Shifting Trends and Emerging Markets Though the pharmaceutical industry remains one of the most profitable and stable industries, several broad variables are leading to fu...

    By PharmaVoice Team • Jan. 2, 2008
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    What's New

    What’s New New healthcare-related products, services, and companies Brand Institute Establishes New Subsidiary to Minimize Medication Errors The FDA’s Jerry Phillips joins private sector to continue risk-management work. Brand Institute has launched a new subsidiary – Drug Safety Institute (DSI) ...

    By PharmaVoice Team • Jan. 2, 2008
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    Obesity: A Market in Need of a Solution

    Obesity A Market in Need of a Solution By Denise Myshko with a potentially open market for drugs to treat obesity and related diseases, pharmaceutical companies not only have to provide a pharmacological solution but also address the life-style issues associated with the disease and develop safe ...

    By PharmaVoice Team • Jan. 2, 2008
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    CNS: A Complex Therapeutic and Patient-Recruitment Market

    CNS By Lisa Dress A Complex Therapeutic and Patient-Recruitment Market An explosion of new science is leading to potential compounds to treat CNS diseases. The challenge for pharmaceutical companies and their partners is recruiting and retaining patients for trials. Understanding the brain and ho...

    By PharmaVoice Team • Jan. 2, 2008
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    Creating Effective Outsourcing Partnerships

    Creating Effective Outsourcing Partnerships By Denise Myshko Pharmaceutical companies are adopting a more strategic approach to outsourcing clinical-research services. Contract research outsourcing has grown exponentially over the past 30 years. In the 1970s, outsourcing was limited to preclinica...

    By PharmaVoice Team • Jan. 2, 2008
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    Coaching: Developing a Playbook for Sales Rep Success

    pharmaceutical sales managers need to be taught how to hone their own coaching and counseling skills, as well as have a clear corporate direction to understand what is required from their people. An array of tools exist to help them to improve performance. Given the right coaching, the coach or m...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Dr. Ian McInnes Dr. Cecil B. Pickett Schering-Plough Announces Executive Appointments Schering-Plough, Kenilworth, N.J., a research-based company engaged in the discovery, development, manufacturing, and mark...

    By PharmaVoice Team • Jan. 2, 2008
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    Getting Into the Details of E-Detailing

    Getting into the details of e-detailing BY DENISE MYSHKO E-detailing is slowly becoming an accepted medium for bringing new information to physicians. As part of an overall integrated e-communications strategy, e-detailing holds the promise for building better relationships with prescribers and o...

    By PharmaVoice Team • Jan. 2, 2008
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    The State of CME: Light at the End of the Tunnel

    The State of CME light at the end of the tunnel BY ELISABETH PENA Conservatism has marked the pharmaceutical industry’s approach to CME following last year’s release of OIG guidelines, which suggest that manufacturers should take the programs out from under marketing and sales. The industry waits...

    By PharmaVoice Team • Jan. 2, 2008
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    Managing Outcomes

    Managing Outcomes BY ELISABETH PENA Limits on reimbursement for prescription drugs are expected to have a long-term impact on drug development. to address payer concerns, companies will need to have data on cost versus utility, and those data come from outcomes studies. But if they are to use suc...

    By PharmaVoice Team • Jan. 2, 2008