Biotech: Page 53
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PharmaVoice Team/PharmaVoice
Striking a Balance for Innovation
26 J u n e 20 03 PharmaVOICE INNOVATION Striking a Balance for BY DENISE MYSHKO Recently proposed regulations strive to restore the balance between protecting the intellectual assets related to innovation by pharmaceutical manufacturers and the opportunity to bring lowercost generic products to m...
By PharmaVoice Team • April 16, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
3 PharmaVOICE J un e 2003 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Vo...
By Taren Grom • April 16, 2008 -
Explore the Trendline➔
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TrendlineArtificial intelligence & machine learning
After years of excited buzz around the potential of artificial intelligence and machine learning, pharma has begun to realize the true implications and potential value of these technologies.
By PharmaVoice staff -
PharmaVoice Team/PharmaVoice
Talent Pool
60 J u l y 20 03 PharmaVOICE Pharma POOL Lynn BAER Dr. Manny BORREGO Novo Nordisk Announces Two Key Appointments for U.S. Medical Department Novo Nordisk, a focused healthcare compa ny and leader in diabetes care, with U.S. headquar ters in Princeton, N.J., has promoted Lynn Baer to senior direct...
By PharmaVoice Team • April 10, 2008 -
PharmaVoice Team/PharmaVoice
A View on Advertising — A Shifting Landscape
6 Ma r ch 20 08 VIEW on Advertising THE FORUM The advertising focus may be moving away from center — traditional media such as television and print — as emerging media, such as Web 2.0, and alternative vehicles such as Pod casts, search engines, etc., begin to establish a firmer foothold in the m...
By PharmaVoice Team • March 24, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
76 S e p t e m b e r 200 3 PharmaVOICE Johnson & Johnson is TOP PHARMA COMPANY IN LONGTERM CARE Johnson & Johnson has been selected as the best overall pharmaceutical company by longte rm care (LTC) pharmacists participating in Verispan’s spring 2003 Nursing Home PharmacyProvider/Con sult...
By PharmaVoice Team • March 19, 2008 -
PharmaVoice Team/PharmaVoice
The Trials of Youth: Bringing Children Into Clinical Research
42 S e p t e mb e r 2003 PharmaVOICE Trialsof Youth The After the fall of the pediatric rule, Congress is moving forward to provide the Food and Drug Administration with the authority to mandate the testing of prescription drugs in children. B R I N G I N G C H I L D R E N I N T O C L I N I C A L...
By PharmaVoice Team • March 19, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
March 1718 3rd Imaging in Preclinical &Clinical Drug Development San Diego For more information, contact Vivian Frankel, GTCBio, at 6262566405, email [email protected], or visit gtcbio.com. March 1718 The Inaugural U.S.Conference on Comparator Studies Doubletree Hotel,Philadelphia For...
By PharmaVoice Team • March 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Edge Dynamics has added a flexible desktop module within its Demand Management Suite that offers lifesciences manufacturers a way to easily monitor and analyze channel activity data for their products. The Edge Dynamics Demand Dash...
By PharmaVoice Team • March 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES HealthEd Group has launched HealthEd Encore, which operates as a standalone agency, in response to increas ing client demand for educational patient marketing campaigns. HealthEd Encore offers a fullrange of ser vices, including c...
By PharmaVoice Team • March 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Best practices in planning and targeting and conducting office calls, as well as management of relationships, samples, programs, and salesforces are explored. These include the use of automated for mulary data and thoughtleader information to develop sales messages that anticipate formulary restr...
By PharmaVoice Team • March 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Executive Appointments and Promotions Pharma POOL Aaron D. Berg Mark A. Glickman Oscient Names VPs to Head Key Growth Functions Oscient Pharmaceuticals, Waltham, Mass., has appointed two senior leaders with extensive cardiovascular experience. Aaron D. Berg has been named VP of marketing and Mark...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Biogenerics at a Crossroads
By Cynthia Borda Over the past few years, several forces have begun to converge that will likely shift the entire biomarket’s dynamics. Patents of top-selling biotechnology products have lost or will lose patent protection in the next half dozen years (see chart on page 46 for more information). ...
By Cynthia Borda • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Featured Product and Service Showcases /alert Marketing Altum American Medical Association Campbell Alliance Chandler Chicco Agency CommonHealth Donahoe Purohit Miller Advertising EvoLogue The Hal Lewis Group InfoMedics Inc. Innovex Medical Communications Intasol Group LLC MBS/Vox M...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
PharmaLinx Launches Industry Web Portal Professionals who operate in the pharmaceutical, biotechnology, and medical-device sectors, as well as those who provide services and tools to the industry, now have a single source to find targeted information related to their fields. The new portal, Acces...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
DIA 2007 -- Annual Conference
DIA Addresses extreme topics The 43rd Annual Meeting of the Drug Information Association DIA 2007 — Annual Conference The Drug Information Association’s 43rd annual meeting featured 450 sessions and more than 1,000 speakers. Industry Thought Leaders Raise their VOICE at DIA Podcasts BBK Worldwide...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
7 Rules for New War Games
Stan Bernard of Bernard Associates says practicing competitive simulations is a better approach than war games because simulations address more of the challenges that companies face. Traditionally, businesses have engaged in war games, in which marketing groups or brand teams compete by dividing ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Success Beyond the Silos
By Robin Robinson Forum Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. More and more pharmaceutical companies are breaking out of their siloed structure to re...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
Cardinal Health PTS is Renamed Catalent Cardinal Health Pharmaceutical Technologies and Services is now Catalent Pharma Solutions. The Catalent name was created to combine the ideas embodied by the words “catalyst” and “talent.” Catalent serves as a catalyst for success for its customers, enablin...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
On the Calendar June 2007 June 17-21 DIA 43rd Annual Meeting Georgia World Congress Center, Atlanta PharmaVOICE is exhibiting at this event. For more information, contact Drug Information Association at 215-442-6100, e-mail [email protected], or visit diahome.org. June 18-19 3rd Annual Medical Devi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Strategic Patient Adherence Awards
The SPA Awards cosponsored by CBI and PharmaVOICE were presented at the 6th Annual Forum on Patient Compliance, Adherence and Persistency. 6th annual Forum on patient compliance, adherence and persistency Informative presentations, executive thought leadership, and a prestigious awards ceremony p...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Adobe Systems 345 Park Ave. San Jose, CA 95110 Phone: 800-649-2990 adobe.com Adobe Revolutionizes How the World Engages with Ideas and Information For more than two decades, the company’s award-winning software and technologies have redefined business, entertainment, and personal ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
On the Calendar May 2007 Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
With more than 1,700 exhibitors, 60-plus Pavilions and Product Focus Zones, and more than 19,000 attendees from around the world, the annual BIO conference once again promises to be the premier global event for the biotechnology industry. Biotechnology represents big business in the United Stat...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
An Agile Approach to Benefit Biotechnology Research
An Agile Approach to Benefit Biotechnology Research The biotechnology industry can take advantage of building upon the lessons learned by experienced contract research organizations that have performed clinical studies on behalf of pharmaceutical and medical-device sponsors. One of the best p...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cardiac Safety and Efficacy: An Open Discussion
On Aug. 11, 2006, 16 representatives from ECG core labs located around the world convened in Milwaukee, Wisc., for a one-day meeting with Dr. Norman Stockbridge, Head of the Cardio-Renal Board of the Food and Drug Administration. Topics covered ranged from recent developments instituted by the FD...
By PharmaVoice Team • Jan. 2, 2008
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