Micromass Develops COVID Compass To Help Navigate A New Normal

MicroMass Communications, Inc

June 2, 2020

Website relies on scientifically proven techniques to support wellness.

CARY, NC (May 27, 2020) – MicroMass Communications, Inc, a healthcare communications agency, developed COVID Compass, a web experience designed to build coping skills, offer tips, and help navigate this “new normal” as it relates to the COVID-19 pandemic.

The resource is not a news source and it doesn’t provide hourly updates. Instead, it relies on scientifically proven techniques to support emotional wellness. During these challenging times, taking steps to change behavior can help to continue to live happier and healthier lives.

“We’re all doing the best we can,” says Sasha Broustovetskaia, a behaviorist at MicroMass. “As we navigate our way, it’s crucial to remember that we’re not alone and that we can take steps to be there for ourselves and others. My hope is that our website will provide practical value to help with self-care, encourage connection, and support coping.”

The web experience features videos, articles, activities, and relevant information centered around 3 areas of focus:

  • Finding reliable information. Tips on how to balance the search for trustworthy information and take care of yourself
  • Connecting with others. Insight on how to stay connected with friends and family during this time
  • Reducing your stress. Information on how to manage stress as circumstances continue to change

Each area has downloadable activities that can be printed or shared. These activities are designed help you stay connected and informed while taking care of yourself.

“COVID Compass is important because it encourages us to take care of ourselves as individuals, and also reminds us that we are part of a larger network that is in this experience together,” says Hunter Holbrook, behaviorist at MicroMass. “We rely on each other in so many ways, and we have to take care of ourselves and each other. I hope that people will get a sense of balance, relief, and connection from our website.”

MicroMass has unique experience in public health and behavior change. The Cary-based agency was founded out of the University of North Carolina Gillings School of Global Public Health, and it has more than 25 years of expertise in creating experiences that change patient and healthcare provider behavior. For more information, visit https://www.micromass.com/covid/?utm_source=RAMarketingPR&utm_medium=website&utm_campaign=052620&utm_term=Covid&utm_content=pharma.


About MicroMass Communications, Inc
MicroMass is a full-service agency that delivers healthcare provider and patient experiences using a proprietary behavior-change approach that combines behavioral science, creative, and purposeful use of technology. MicroMass is part of the Ashfield Healthcare Communications division of UDG Healthcare, LLC.

For more information, please contact Chad Benditz, Manager of Marketing and Promotional Content at 919.917.3325 or chad.benditz@micromass.com.

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