Philadelphia, PA, October 2019—ThinkGen, a leading global pharmaceutical market research firm, announced that it has promoted industry leader, Deanna Whitlock, to head up one of their business units.
Before joining ThinkGen in 2018, Deanna was a Vice President and Director of Business Insights and part of the client consulting team at a large consultancy in the healthcare arena. In this role, Deanna provided support and consultation to clients from research inception to decision-making, often weaving together qualitative and quantitative research streams to provide actionable solutions to complex business issues.
Deanna has conducted market research across many therapeutic categories, with particular strengths in cardiovascular, metabolic and autoimmune diseases. She also has expertise in HIV, HCV, medical and surgical devices, infectious disease and both solid tumor and hematologic malignancies. Deanna particularly enjoys quantitative research focused on market opportunity analysis and identification of customer targets through healthcare professional and consumer segmentation. She is an agile, seasoned researcher with years of experience in qualitative research moderation as well who draws on the full range of her experiences when addressing clients’ business questions and research needs.
Deanna holds a B.A. in Linguistics from the College of William and Mary.
Noah Pines, President of ThinkGen, commented: “In the year that Deanna has been here with us, she has contributed significant value and proven to be a successful leader. We look forward to her continued strong achievement in her new position.”
Based in Philadelphia, PA, ThinkGen is a full-service market research company providing actionable insights to help its clients advance their businesses. ThinkGen is proud to be on the corporate council of NORD, the National Organization for Rare Disorders, and is a corporate partner of the Healthcare Business Woman’s Association (HBA).
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