Author and Expert on Consumer Habits Joins ThinkGen Board of Advisors


December 9, 2018

Philadelphia, PA, December 2018—ThinkGen, a leading global pharmaceutical market research firm, announced that it has added Neale Martin, Ph.D., author of best-selling book, Habit: The 95% of Behavior Marketers Ignore to its board of advisory experts.

Richard B. Vanderveer, Ph.D., Chief Innovation Officer of ThinkGen, said: “Neale was among the first to recognize the significance of understanding and harnessing habits in generating effective marketing initiatives. His advisory role at ThinkGen already is helping us to lead the way in bringing novel and innovative methods to our health care industry clients.”

“The reality that our unconscious mind leads our behavior bedevils market research,” Dr. Martin notes. “Physician and patient behavior are particularly challenging to understand, often controlled by habits that are invisible to conscious awareness. I’m excited to work with the great professionals at ThinkGen to help clients get answers to their most pressing research questions.”

Dr. Martin also co-founded Sublime Behavior Marketing to apply the tenets of habit marketing to the toughest challenges facing his clients. At the core of Dr. Martin’s practice is a painstaking deconstruction of the conscious and unconscious drivers of current customer behavior, and the development of plans to alter behavior and create new habits.

Dr. Martin spends much of his time presenting at major conferences and private events around the world as well as crafting and presenting educational programs to many well-known corporations.

Based in Philadelphia, PA, ThinkGen is a full-service market research company providing actionable insights to help its clients advance their businesses. ThinkGen is proud to be on the corporate council of NORD, the National Organization for Rare Disorders, and is a corporate partner of the Healthcare Business Woman’s Association (HBA).

Posted in: Market Research

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