PharmaVOICE - 
Nov./Dec. 2021
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In Every Issue
Letter from the Editor
Gratitude A simple thank you feels entirely inadequate to express [...]
By

Taren Grom, Editor

Upfront
Glen de Vries In MEMORIAM On Nov. 11, 2021, the [...]
By

PharmaVOICE Staff

HealthTech
Headspace and Ginger Merged into Headspace Health Trend Watch: Advancing [...]
By

PharmaVOICE Staff

Last Word: PharmaVOICE The Next Frontier
With Industry Dive acquiring PharmaVOICE, Taren Grom, Editor of PharmaVOICE, [...]
By

Davide Savenije, Editor-in-Chief of Industry Dive

On The Cover

20 Years in the Making: Reflections and Predictions
As we strategized how to present this “last magazine” of PharmaVOICE, we wanted to do something a little different. Instead of our annual Year in Preview issue, we asked our community of thought leaders to reflect on the past 20 years and share their perspectives on the major breakthroughs, which in many cases continue to [...]
By

Taren Grom, Editor

Features

SHOWCASE: Technology Solutions: A Technology-Based Industry
From clinical research to regulatory processes to manufacturing and beyond, technology is now well-entrenched in every part of the pharmaceutical industry Technology is part and parcel of the life sciences. It both shapes current and future innovations and, in the age of personalized medicine, is increasingly entrenched in the innovation itself. Technology is key to [...]
By

PharmaVOICE Staff

KOL Digital Listening: Going Beyond the Search for Digital Opinion Leaders
Over the past three years the amount of scientific discussion online has accelerated. Digital platforms like social media, websites, blogs, news, and video are being used by the medical community to share new data, discuss treatments, and educate about diseases across all therapeutic areas. Medical affairs has turned to these sources to identify digital thought [...]
By

Scott Thompson, Co-CEO, Acceleration Point

Reimagining the SpecialtyRx Patient Journey Through the Lens of a Digital Consumer
Since the onset of COVID, the world has seen a radical shift by consumers to digital channels out of both safety and convenience. This shift has occurred not just for everyday goods and services like online grocery delivery and digital banking, but also with big-ticket decisions — such as 30% of cars being purchased online [...]
By

Scott Snyder, Chief Digital Officer,Maria Kirsch, Senior VP, Head of Patient Services, and Hari Ramachandran, VP, Technology & Digital Transformation, EVERSANA

Data and Technology: The Key to Patient-Centric Clinical Research
A convergence of trends is transforming the trial experience and increasing efficiencies. Patient-centricity has become a driving force in clinical research. Patients expect trials to be built around their needs as a factor of participation, while regulators expect to see more diverse patient populations in trials and a greater depth of voices captured in the [...]
By

Susan Bacheller, Program Director, Health Research Ecosystem and Ann Dokus, Technology Innovation — Global Patient and Site Solutions (GPSS), IQVIA

A Strong Patient Support Partnership: Balancing Technology + Talent
Improve Efficiency and Enhance Patient-Centricity Technology is growing at a fast clip in patient service hubs. Completing information online is the norm for tech-savvy patients, with automation providing speed and cost reduction. At the same time, patients require personal support to access, understand and adhere to therapies for successful outcomes, with small population groups and [...]
By

Karl Raabe, Senior Director, Bus. Dev., Patient Access Solutions and Kelly Devitt, Senior Director, Bus. Dev., Patient Access Solutions, Labcorp Drug Development

The Rise of the Virtual Rep
For more than three decades, detailing has been one of the cornerstones of the pharmaceutical industry’s communications with physicians. Thanks to recent advances in technology, what started out as face-to-face meetings between pharmaceutical sales representatives and physicians has evolved into a remote detail experience that reflects the same goal: a more fully informed prescriber. The [...]
By

Ralph Greene, eDetail Platform Supervisor and Technical Lead, Ogilvy Health

Augmenting AI for Music Therapy Could Be Part of Your Next Marketing Gig!
Music has always been a passion of mine. I’ve been playing the drums for years and it has always been there for me during the good times and very therapeutic in managing the stressful times in my life. Looking back to when I first began to immerse myself in learning how to play, I couldn’t [...]
By

Joe Tozzini, Digital Development Manager, Ogilvy Health

Pandemic Tailwind Accelerating Adoption of AI-Powered Data Analytics Solutions
Throughout history there have been seminal moments in time when humankind has been forced to rethink commonly accepted ways of doing things, as well as the beliefs that have held them in place. In many cases these pivots were brought about by milestone events that forced the reexamination of standard operating procedures. When Magellan circumnavigated [...]
By

Sagar Anisingaraju, Chief Strategy Officer, Saama Technologies

Engaging Patients and Providers in A Digital World Utilizing Virtual Assistants and In-Workflow Services
It’s evident within our healthcare system just how challenging it can be for patients to receive information and status updates regarding their care. Portals, apps, and websites all pose challenges for patients: remembering logins, potentially missing or incomplete data, and the inability to keep track of items that need to be monitored for care such [...]
By

Ron Lacy, VP Product and Innovation, UBC

SHOWCASE: Supply Chain: Addressing Supply-Chain Vulnerabilities
After COVID-19, pharma companies are eyeing different ways to ensure their supply chains remain resilient to future disruptions. When the world was hit by the COVID-19 pandemic, supply chains around the world faced almost instant disruption. The pandemic exposed vulnerabilities and highlighted the need for a radical overhaul to meet the demands of a fast-evolving [...]
By

PharmaVOICE Staff

The Cost of Overlooking Ancillary Supplies in Protocol Development
Recent upheaval in the global supply chain can no longer be seen through a crisis-control lens. It is a new reality forcing leaders, teams, and entire organizations to fundamentally change their approaches. It is arguable that the impacts are felt most acutely in pharma, where delays carry colossal costs at every stage — both for [...]
By

Joanne Santomauro, CEO, Ancillare

Speak Out: The Value of Using Neutral Analysis in Life Sciences Disputes
Imagine that you have multiple published and peer-reviewed clinical trials and time is of the essence to get your vaccine to market. Unfortunately, you are involved in a lawsuit for patent infringement with a competitor. Will you go to trial? What are your odds of prevailing? HAVE THE RIGHT STRATEGY How does your life sciences [...]
By

Hon. Gregory M. Sleet (Ret.)

Executive Perspective: Data For Better Health Outcomes: A Conversation with Clark Wooten and Anthony Passarelli
The COVID-19 pandemic has continued to disrupt the healthcare market across all sectors, and the digital health segment is no exception. But in this case, there has been a positive boost. According to Global Market Insights, the digital health market exceeded 1.8 billion in 2020 and is estimated to grow at a CAGR of 17.4% [...]
By

Clark Wooten, Senior VP, Insurance and Healthcare Industries and Anthony Passarelli, Partner Development, Managing Director, Acxiom

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