PharmaVOICE - 
April 2020
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In Every Issue
Letter from the Editor
Inspiring Leadership Amid the COVID-19 global pandemic and the yet-to-be-determined [...]
By

Taren Grom, Editor

Upfront
BMS Undergoes Brand Transformation Bristol Myers Squibb has revealed a [...]
By

PharmaVOICE Staff

HealthTech
Boehringer-Ingelheim Launches Patient-Centric MyStudyWindow Powered by Carebox Trend Watch: HealthTech [...]
By

PharmaVOICE Staff

Artificial Intelligence
Microsoft Launches M Healthcare Artificial Intelligence Program Trend Watch: AI [...]
By

PharmaVOICE Staff

Innovator’s Corner
COVID-19 The latest drug and vaccine innovations to counter this [...]
By

PharmaVOICE Staff

Last Word
Transforming the Practice of Medicine John Cox, CEO of Repertoire [...]
By

John Cox, CEO of Repertoire Immune Medicines

On The Cover

Women of Influence
Leaders become great, not because of their power, but because of their ability to empower others – John Maxwell More than two dozen women who sit in seats of influence are using their talents, strategic acumen, and tenacity to create change throughout the life-sciences industry and their organizations. They are stalwart mentors and sponsors and [...]
By

Taren Grom, Editor

Features

SHOWCASE: Precision Medicine: Patient-Centric Healthcare Puts the Focus on Precision Medicine
Precision medicine is changing the way that healthcare is delivered, moving treatments away from a one-size-fits-all approach and toward tailored treatments. The Precision Medicine Initiative, announced by President Barack Obama during his 2015 State of the Union address, describes precision medicine as “an emerging approach for disease treatment and prevention that takes into account individual [...]
By

PharmaVOICE Staff

Leveraging Real-World Testing Data to Unlock the Promise of Precision Medicine
Many patients are alive today who would not be if they had to rely on the one-size-fits-all treatment options that were not significantly increasing survival before the advent of precision medicine (PM). The power of PM derives from the data that characterize each individual patient. Having these specific datasets makes it possible to deliver precision [...]
By

Peter Keeling, CEO, Diaceutics PLC

Improving Patient Adherence With Behavioral Health Technology
The industry’s shift to outcomes-based, patient-centered care requires new approaches to patient support to achieve adherence and therapeutic success. Today’s patients are also highly motivated information seekers and are taking control of their day-to-day therapy. And, like all modern consumers, they expect outcomes to be personalized, delivered on their terms, powered by technology, and of [...]
By

Kathi Henson, Chief Operating Officer, Patient Services, and Chief Patient Officer, EVERSANA

HBA’s Rising Stars and Luminaries
The HBA’s 2020 Rising Stars and Luminaries provide their insights on the trends they are tracking that they believe will impact the industry in the future. In 2020, the Healthcare Businesswomen’s Association is honoring more than 140 extraordinary women representing all facets of the life-sciences industry. These Rising Stars and Luminaries were selected by their [...]
By

PharmaVOICE Staff

Brand Bonds: Agency-Client Relationships
Three successful agency and client teams discuss the importance of a positive working relationship. There are many factors that go into successful agency/client relationships: communications, transparency, clear expectations, respect, and appreciation. All of these crucial elements and more play a part in these three successful agency-client relationships, and, almost as important is that element that [...]
By

Robin Robinson

Gene Editing: The Future Is Now
Genomic editing has truly come of age. In the past few years, the technology has moved from the laboratory to the clinic, with companies beginning to conduct in vivo studies of the technology in various disease states. The gene editing field reached a milestone in March 2020 when for the first time a medicine derived [...]
By

Carolyn Gretton

Commanders & Chiefs: Chief Digital Officers
More and more companies are elevating the role of chief digital officer to oversee a range of strategies and the integration of technology solutions. Nagaraja Srivatsan Data in Use The biggest trend I am tracking is determining how data can be used effectively to make critical and impactful decisions. In order for digital transformation to [...]
By

Nagaraja Srivatsan, Chief Digitial Officer, R&DS Technology, IQVIA and Ray Rosti, Chief Digital Officer, Publicis Health Media

Executive Perspective: Bioinformatics Is Changing the Face of Discovery and Development: A Conversation with Bill Moss, CEO, Seven Bridges
While the rate of approval of novel life-changing precision medicines is on the rise, the economics facing those who discover, commercialize, and are in need of such medications are untenable. The combination of the increased development costs and more narrowly targeted patient populations of precision medicine have driven down biopharma internal rates of return and [...]
By

Bill Moss, CEO, Seven Bridges

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