Research & Development: Page
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PharmaVoice Team/PharmaVoice
A Look at EDC Implementation
A Look at EDC Implementation clinicaL-trial Solutions VIEW on E-Solutions October 2007 Keep in mind that any journey begins with a single step. Gregory J. Bailey Director of Programming So you think that EDC is an over publicized topic? What more could possi...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Managed Markets: Military Healthcare
By Denise Myshko While there has been much focus on the federal government’s role with Medicare drug benefits, there are two other significant healthcare segments for which it is also responsible: veterans and military personnel. In 2005, the Department of Veterans Affairs (VA) spent $4.2 billion...
By Denise Myshko • Jan. 2, 2008 -
Explore the Trendline➔
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TrendlineArtificial intelligence & machine learning
After years of excited buzz around the potential of artificial intelligence and machine learning, pharma has begun to realize the true implications and potential value of these technologies.
By PharmaVoice staff -
PharmaVoice Team/PharmaVoice
The 7th Annual PharmaLinx Charity Golf Outing
We Extend Thanks to These Companies for Their Contributions GOLD CORPORATE SPONSORS Gallagher Benefits Services Inc. J. Knipper and Company Inc. SILVER CORPORATE SPONSORS D. Anderson & Co. InfoMedics Inc. BRONZE CORPORATE SPONSORS CommonHealth Proprint Hole And Prize SponSORs BPG Properties L...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Last Word
In his 20 years in the biotechnology industry, Harvey J. Berger, M.D., has witnessed huge leaps in terms of scientific research as well as the development of an industry. Today, as Founder, Chairman, and CEO of Ariad Pharmaceuticals, Dr. Berger has been the driving force in taking the company to ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Featured Briefs: The Learning Key Offers Tools for Learning about Partnerships The Learning Key has launched a game, Partnering Success: The Challenge, as a way to make learning fun and memorable. The business-based board game provides trai...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Interplay Between Adaptive Clinical Trials and E-Clinical Architecture
Medidata Solutions Worldwide The Interplay Between Adaptive Clinical Trials and E-Clinical Architecture A Coin Toss From Fair to Biased Hugh Levaux VP, Product Strategy About half of all Phase III clinical trials fail to prove the key clinical hypothesis under evaluation; the odds of ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
A new technology frontier By Taren Grom, Editor Letter from the Editor VIEW on E-Solutions October 2007 Social networks, second lives, virtual Websites, online videos, blogs, interactive communications — can it be that we are talking about the latest technologies for the pharmaceutical in...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Future of Video in Healthcare Marketing
The Future of Video in Healthcare Marketing marketing solutions D S Simon Productions Inc. Douglas Simon President and CEO When the FDA approved Viagra in 1998, Pfizer’s video communication strategy featured a video news release. More than 200 million people saw that video, which helped ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Emerging Psychographic Segmentation Strategies for Developing Customized Professional Education
Emerging Psychographic Segmentation Strategies for Developing Customized Professional Education David St. Peter, M.D. President VIEW on Medical Education August 2007 Why Customization Is Important Physicians are people too, and just like everyone else, they have innate differences th...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Letter from the Editor The Forum Medical Education: The State of CME — Continuing medical education could be argued to be one of the most ever-changing fundamentals in the healthcare industry today. Ensuring that CME remains in compliance with the latest guidelines and technologies is an ongoing ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Old School, New School Taren Grom We look forward to discussing the latest industry trends at the Annual Conference on CME Provider/Industry Collaboration, Oct. 17-19. Please stop by to say hello. Letter from the Editor VIEW on Medical Education August 2007 In September 2006, ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Making Partnerships Work for Your Educational Programs
Making Partnerships Work for Your Educational Programs VIEW on Medical Education August 2007 Susan Grady, Chief Medical Director Haleh Kadkhoda, VP of Educational Programs Making the decision to collaborate on an educational initiative is not an easy one. Broach the subject with your team...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Lipitor Perceived as Market Leader Among Statin Brands When it comes to statins, the most frequently discussed issue in the blogosphere and general online world is the negative side effects. This is one of the findings in a recent report fielded ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
Online update SURF’s UP According to Manhattan Research’s latest study, physician site traffic is spread among product sites of new and early-launch stage treatments, those with clinical news coverage, and, consistent with years past, products with a significant consumer advertising component. “W...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents September 2007 On the Cover Success Beyond the Silos Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. FEATURES Postmarketing Safety in the Spo...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
HIV Market: Stability in Motion
By Denise Myshko In response to several challenges, the focus of biotech and pharmaceutical development in HIV has shifted to novel classes. HIV is a retrovirus that is constantly adapting and evolving. Rates of drug-related resistance are on the rise and not all antiretroviral agents work for al...
By Denise Myshko • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Industry Events September 2007 On the Calendar September 16-18 3rd Annual Growth Innovation and Leadership 2007 Hyatt Regency Monterey, Monterey, Calif. For more information, contact Melina Trevino, Frost & Sullivan, at 210-247-2440, e-mail [email protected], or visit frost.com. Septem...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
PharmaLinx Launches Industry Web Portal Professionals who operate in the pharmaceutical, biotechnology, and medical-device sectors, as well as those who provide services and tools to the industry, now have a single source to find targeted information related to their fields. The new portal, Acces...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
DIA 2007 -- Annual Conference
DIA Addresses extreme topics The 43rd Annual Meeting of the Drug Information Association DIA 2007 — Annual Conference The Drug Information Association’s 43rd annual meeting featured 450 sessions and more than 1,000 speakers. Industry Thought Leaders Raise their VOICE at DIA Podcasts BBK Worldwide...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The State of CME
August 2007 VIEW on Medical Education The State of CME by Kate Guerriero Continuing medical education could be argued to be one of the most ever-changing fundamentals in the healthcare industry today. Ensuring that CME remains in compliance ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Marketplace
Featured Product and Service Showcases AmerisourceBergen Specialty Group Axis Healthcare Communications LLC Cadent Medical Communications The Center for Biomedical Continuing Education CME LLC cme2 The Curry Rockefeller Group LLC Excerpta Medica Innovia Education Institute LLC Institu...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Success Beyond the Silos
By Robin Robinson Forum Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. More and more pharmaceutical companies are breaking out of their siloed structure to re...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
No Crystal Ball Required: The Future of CME Is Already Here
No Crystal Ball Required: The Future of CME Is Already Here August 2007 VIEW on Medical Education E-CME Niki Oquist, M.D., FAAP, Senior VP, Medical Affairs Advances in technology are changing the way groups and individuals communicate with and amongst one another, and CME providers must embr...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Postmarketing Safety in the Spotlight
Improving prescription drug safety and oversight have taken center stage both within Congress and with regulatory authorities. Postmarketing research is an important element of commercialization that enables companies to expand existing markets, enter new markets, develop and deliver messaging th...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
7 Rules for New War Games
Stan Bernard of Bernard Associates says practicing competitive simulations is a better approach than war games because simulations address more of the challenges that companies face. Traditionally, businesses have engaged in war games, in which marketing groups or brand teams compete by dividing ...
By PharmaVoice Team • Jan. 2, 2008
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