Commercialization: Page 86
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PharmaVoice Team/PharmaVoice
The Importance of Data Analysis
22 October 2008 VIEW on ESolutions EMARKETING These days, just about every pharmaceutical brand has some kind of online presence. Depending on category and audience, it may range from a basic website to a complex online footprint that leverages multimedia and social networks. Often people review ...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
Partnership & Power: Pharmaceutical Relationship Marketing in the 21st Century
20 October 2008 VIEW on ESolutions EMARKETING The Web and the digital revolution have made the concept of eRelationship Marketing (eRM) more realistic for Pharma companies. Within Pharma, digital communications are gaining greater acceptance as both healthcare professionals (HCPs) and patients/co...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
People are Talking Behind Your (Brand's) Back! ... And That's Great News
VIEW on ESolutions EMARKETING Social media is transforming the way that people talk about their health and your brand. Information is no longer disseminated just by experts or pharmaceutical marketers, but can come from anyone who is online. Patients, caregivers, doctors, pharmacists and nurses a...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
Supplier Showcase
34 October 200 8 VIEW on ESolutions Showcase Advanstar Communications, Inc. 123 Tice Blvd. Ste. 300 Woodcliff Lake, NJ 07677 Phone: 2016905300 www.advanstar.com Engaging Customers Through Innovative Emarketing Solutions Advanstar Communications Healthcare Group has transformed our cutting edge pr...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Health Network during third quarter 2008 grew to more than 49 million unique visitors between July 1 and Sept. 30. There is a discernable shift occurring in terms of focus and resource allotment.There are almost daily press releases announcing another company is reducing its sales force or realig...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
Virtual Pharma: Cheaper and Faster, but Doable?
BY ROBIN ROBINSON More and more science-based projects are being shared across silos, networks, and organizations. At the same time, biomedical knowledge is expanding rapidly, but the existing drug-discovery process is unable to keep pace. The industry needs to fix what is broken, and the solutio...
By Robin Robinson • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
8th Annual PharmaLinx Charity Golf Outing
Raising More than $10,000 for the Lankenau Institute for Medical Research Hosted by PharmaLinx LLC, publisher of PharmaVOICE Magazine We Extend Thanks to These Companies for Their Contributions GOLD CORPORATE SPONSORS Gallagher Benefits Services Inc. J. Knipper and Company Inc. BRONZE CORPORATE S...
By PharmaVoice Team • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
Sales Training for Managed Markets
Today’s pharmaceutical environment is dominated by managed markets. And sales training programs have to evolve to address the special needs of these special markets. While sales representatives have a strong knowledge of the clinical aspects of their products, they may have a harder time being ab...
By Denise Myshko • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
Life After the Focus Group
BY ROBIN ROBINSON IS THE FOCUS GROUP DEAD OR JUST DECLINING? While some people say the focus group is dead, others say it will never entirely disappear. Their opinions hinge on what position they hold in the market research process and what objective the research is trying to meet (turn to page 3...
By Robin Robinson • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
October 15 3rd Leadership Summit on Medicare Enrollment and PDE Data Reconciliation Hilton Old Town, Alexandria, Va. PharmaVOICE subscribers receive $300 discount; register using keycode HYU957. For more information, contact Jodi Bova, Center for Business Intelligence, at 781-939-2563, email jodi...
By PharmaVoice Team • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
NEW ELECTRONIC AND WEB BASED APPLICATIONS, SITES, AND TECHNOLOGIES inVentiv Health has relaunched The Rx Law Book, an online library that provides pharmaceutical companies with convenient, centralized access to comprehensive state and federal regulatory information pertaining to product marketing...
By PharmaVoice Team • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Listen to the debates on Capitol Hill about DTC advertising and what’s the focus? TV spots. Look at the FDA’s proposal to study how DTC ads convey risk information and what’s the focus? TV spots. Ask a good number of marketers what DTC is and you’ll probably hear it again: TV spots. It’s true tha...
By David Levin • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
VOTE 2008 Healthcare Among Top Concerns TNS Healthcare reveals that voters will pay very close attention to healthcare topics while determining which candidate to support this November. Overall, Americans rank healthcare topics among the top issues to consider when choosing the next president, al...
By PharmaVoice Team • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice: Letters
Mobile Marketing The May article “At the End of the Day, Mobile Marketing Is On Its Way. Are You Ready?” focused on mobile marketing to consumers. Based on our experience at Epocrates, we’d like to share some of the lessons learned by those already doing mobile messaging to physicians. Brands mar...
By PharmaVoice Team • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Business not as usual. This month’s Forum — Virtual Pharma: Cheaper, Faster, but Doable? — hits a chord particularly close to home to us at PharmaVOICE. Over the past eight years, we’ve witnessed more than just a few companies coming to a virtual reality. In fact, Stan Bernard of Bernard and Asso...
By Taren Grom • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
Marketing Inside the Lines
THE FORUM The industry has responded by drafting its own rules of conduct. In July, the Pharmaceutical Research and Manufacturers of America (PhRMA) released a revised version of its 2002 Code on Interactions with Healthcare Professionals, a set of voluntary guidelines designed to ensure the foc...
By PharmaVoice Team • Sept. 16, 2008 -
PharmaVoice Team/PharmaVoice
Table of contents
Letter from the Editor The Forum Marketing Inside the Lines: As traditional pharmaceutical marketing methods experience increased government scrutiny and tightened guidelines, the industry is striving to balance compliance with creativity in delivering information to healthcare professionals. Com...
By PharmaVoice Team • Sept. 16, 2008 -
PharmaVoice Team/PharmaVoice
A Strategy for Simplicity
42 September 2008 VIEW on Marketing STRATEGIC PLANNING As an agency, we’ve seen many marketing communications plans the size of telephone books. Heck, we’ve even helped create them. But just because a plan is comprehensive, does that mean it’s strategic? The truth is, that all of the data, all th...
By PharmaVoice Team • Sept. 16, 2008 -
PharmaVoice Team/PharmaVoice
Biologic Product Launches Considering Patients, Prescribers, & Payers
40 September 2008 VIEW on Marketing PRODUCT LAUNCHES Less than a decade ago, biologics were prescribed for only rare genetic diseases. Now these novel therapies are used to treat a host of more common conditions, including cancer, diabetes, multiple sclerosis, and rheumatoid arthritis. In fact, o...
By PharmaVoice Team • Sept. 16, 2008 -
PharmaVoice Team/PharmaVoice
Building a Market Value Plan
38 September 2008 VIEW on Marketing PAYER MARKETS With hurricane season at its peak, one might wonder, “What will the prevailing winds bring to the pharmaceutical, biotech and medical device industries, and how can manufacturers weather the storms?” In recent years, three major trends have emerge...
By PharmaVoice Team • Sept. 16, 2008 -
PharmaVoice Team/PharmaVoice
Making the Shift From Adherence to Self-Management
36 September 2008 VIEW on Marketing PATIENT EDUCATION When 38% of a brand’s sales are lost to nonadherence, * perhaps the current approach to treatment adherence is not as effective as it could be. Shifting the focus of adherence programs away from the patient as an observer and toward the patien...
By PharmaVoice Team • Sept. 16, 2008 -
PharmaVoice Team/PharmaVoice
Building a Better Adherence Program
34 September 2008 VIEW on Marketing PATIENTCENTRIC MARKETING To quote C Everett Koop, M.D., the former U.S. Surgeon General, “Drugs don’t work in patients who don’t take them.” The high level of nonadherence in the U.S. today poses a major obstacle to achieving optimal health outcomes for patient...
By PharmaVoice Team • Sept. 16, 2008 -
PharmaVoice Team/PharmaVoice
Patient Journey Marketing
32 September 2008 VIEW on Marketing PATIENTCENTRIC MARKETING Patient journey marketing is a new take on patient centric marketing that seeks to form loyal, lasting relationships with individual patients. It is founded on the fundamental belief that every patient who is diagnosed with a serious di...
By PharmaVoice Team • Sept. 16, 2008 -
PharmaVoice Team/PharmaVoice
Creating Power Messages Finding the Right Words to Drive Brand Performance
30 September 2008 VIEW on Marketing MESSAGE DEVELOPMENT The messages conveyed in promotional materials are often how physicians, consumers and payers first experience a brand — and they remain a powerful force in shaping how stakeholders view a product throughout its life. The words chosen to exp...
By PharmaVoice Team • Sept. 16, 2008 -
PharmaVoice Team/PharmaVoice
A Case Study Fully Optimized Media Integration
28 September 2008 VIEW on Marketing MEDIA INTEGRATION The Opportunity… A global pharmaceutical company engaged in the development, manufacture and marketing of its products had very specific marketing needs when it came to reaching healthcare professionals. For traditional media vehicles, such as...
By PharmaVoice Team • Sept. 16, 2008
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