Commercialization: Page 85
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PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Dr. Barry Goldstein Merck Appoints Head of Diabetes, Obesity Development Global pharmaceutical company Merck, Whitehouse Station, N.J., has named Barry Goldstein, M.D., Ph.D., FACP, FACE, VP of diabetes and obesity clinical development. In addition to leading overall development of co...
By PharmaVoice Team • Nov. 22, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
NEW ELECTRONIC AND WEB BASED APPLICATIONS, SITES, AND TECHNOLOGIES The latest interactive sales training guide from Total Learning Concepts, Introduction to Pharmaceutical Sales, uses the company’s serious gaming technology platform, Qube, to provide a comprehensive primer for under standing and ...
By PharmaVoice Team • Nov. 22, 2008 -
PharmaVoice Team/PharmaVoice
What's New
NEW HEALTHCARE RELATED PRODUCTS, SERVICES, AND COMPANIES The American Heart Association has launched the last of its updated cardiology subspecialty journals published under the banner of Circulation: Journal of the American Heart Association by Lippincott Williams &Wilkins, part of Wolters K...
By PharmaVoice Team • Nov. 22, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
CONSUMER PERSPECTIVE Consumers Wary of Therapeutic Switches Almost three quarters of prescription drug users would be very concerned if a drug they were prescribed was switched to another drug designed to treat the same condition without their doctor’s knowledge, according to a survey released by...
By PharmaVoice Team • Nov. 22, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Contents November/December 2008 98 PATIENT EDUCATION Product managers still need to reach patients with messages that resonate on a personal level. 102 DOCTORS’CHOICE AWARDS A review of the 2008 winners. IN EVERY ISSUE 3 Letter from the Editor 6 UpFront 104 What’s New 108 EMedia 113 OnThe Calenda...
By PharmaVoice Team • Nov. 22, 2008 -
PharmaVoice Team/PharmaVoice
Hitting a Mobile Target
Hitting a Mobile Target By Carolyn Gretton “The pharmaceutical industry, in general, is relatively progressive when it comes to finding innovative solutions to its business problems," says James Carr, Pharm.D., VP of marketing, ARCA Biopharma. “The development may be partly held back by slow ele...
By PharmaVoice Team • Oct. 26, 2008 -
PharmaVoice Team/PharmaVoice
Reaching The Target Audience More Effectively Through an E-Platform
28 October 2008 VIEW on ESolutions EPLATFORMS In the current promotional environment, pharmaceutical marketers are increasingly challenged to reach high prescribing physicians or potential high prescribing physicians in the top deciles. To overcome this challenge, marketers need a better way to t...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
Reaching Health Consumers On The Web
24 October 2008 VIEW on ESolutions EMARKETING A smiling woman walks briskly down a wooded path as an authoritative voice extols the virtues of a new drug and rushes through a dizzying array of potential side effects.This scene has become so common that it has been lampooned in TV and print. Since...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
The Importance of Data Analysis
22 October 2008 VIEW on ESolutions EMARKETING These days, just about every pharmaceutical brand has some kind of online presence. Depending on category and audience, it may range from a basic website to a complex online footprint that leverages multimedia and social networks. Often people review ...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
Partnership & Power: Pharmaceutical Relationship Marketing in the 21st Century
20 October 2008 VIEW on ESolutions EMARKETING The Web and the digital revolution have made the concept of eRelationship Marketing (eRM) more realistic for Pharma companies. Within Pharma, digital communications are gaining greater acceptance as both healthcare professionals (HCPs) and patients/co...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
People are Talking Behind Your (Brand's) Back! ... And That's Great News
VIEW on ESolutions EMARKETING Social media is transforming the way that people talk about their health and your brand. Information is no longer disseminated just by experts or pharmaceutical marketers, but can come from anyone who is online. Patients, caregivers, doctors, pharmacists and nurses a...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
Supplier Showcase
34 October 200 8 VIEW on ESolutions Showcase Advanstar Communications, Inc. 123 Tice Blvd. Ste. 300 Woodcliff Lake, NJ 07677 Phone: 2016905300 www.advanstar.com Engaging Customers Through Innovative Emarketing Solutions Advanstar Communications Healthcare Group has transformed our cutting edge pr...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Health Network during third quarter 2008 grew to more than 49 million unique visitors between July 1 and Sept. 30. There is a discernable shift occurring in terms of focus and resource allotment.There are almost daily press releases announcing another company is reducing its sales force or realig...
By PharmaVoice Team • Oct. 24, 2008 -
PharmaVoice Team/PharmaVoice
Virtual Pharma: Cheaper and Faster, but Doable?
BY ROBIN ROBINSON More and more science-based projects are being shared across silos, networks, and organizations. At the same time, biomedical knowledge is expanding rapidly, but the existing drug-discovery process is unable to keep pace. The industry needs to fix what is broken, and the solutio...
By Robin Robinson • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
8th Annual PharmaLinx Charity Golf Outing
Raising More than $10,000 for the Lankenau Institute for Medical Research Hosted by PharmaLinx LLC, publisher of PharmaVOICE Magazine We Extend Thanks to These Companies for Their Contributions GOLD CORPORATE SPONSORS Gallagher Benefits Services Inc. J. Knipper and Company Inc. BRONZE CORPORATE S...
By PharmaVoice Team • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
Sales Training for Managed Markets
Today’s pharmaceutical environment is dominated by managed markets. And sales training programs have to evolve to address the special needs of these special markets. While sales representatives have a strong knowledge of the clinical aspects of their products, they may have a harder time being ab...
By Denise Myshko • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
Life After the Focus Group
BY ROBIN ROBINSON IS THE FOCUS GROUP DEAD OR JUST DECLINING? While some people say the focus group is dead, others say it will never entirely disappear. Their opinions hinge on what position they hold in the market research process and what objective the research is trying to meet (turn to page 3...
By Robin Robinson • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
October 15 3rd Leadership Summit on Medicare Enrollment and PDE Data Reconciliation Hilton Old Town, Alexandria, Va. PharmaVOICE subscribers receive $300 discount; register using keycode HYU957. For more information, contact Jodi Bova, Center for Business Intelligence, at 781-939-2563, email jodi...
By PharmaVoice Team • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
NEW ELECTRONIC AND WEB BASED APPLICATIONS, SITES, AND TECHNOLOGIES inVentiv Health has relaunched The Rx Law Book, an online library that provides pharmaceutical companies with convenient, centralized access to comprehensive state and federal regulatory information pertaining to product marketing...
By PharmaVoice Team • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Listen to the debates on Capitol Hill about DTC advertising and what’s the focus? TV spots. Look at the FDA’s proposal to study how DTC ads convey risk information and what’s the focus? TV spots. Ask a good number of marketers what DTC is and you’ll probably hear it again: TV spots. It’s true tha...
By David Levin • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
UpFront
VOTE 2008 Healthcare Among Top Concerns TNS Healthcare reveals that voters will pay very close attention to healthcare topics while determining which candidate to support this November. Overall, Americans rank healthcare topics among the top issues to consider when choosing the next president, al...
By PharmaVoice Team • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice: Letters
Mobile Marketing The May article “At the End of the Day, Mobile Marketing Is On Its Way. Are You Ready?” focused on mobile marketing to consumers. Based on our experience at Epocrates, we’d like to share some of the lessons learned by those already doing mobile messaging to physicians. Brands mar...
By PharmaVoice Team • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Business not as usual. This month’s Forum — Virtual Pharma: Cheaper, Faster, but Doable? — hits a chord particularly close to home to us at PharmaVOICE. Over the past eight years, we’ve witnessed more than just a few companies coming to a virtual reality. In fact, Stan Bernard of Bernard and Asso...
By Taren Grom • Sept. 30, 2008 -
PharmaVoice Team/PharmaVoice
Marketing Inside the Lines
THE FORUM The industry has responded by drafting its own rules of conduct. In July, the Pharmaceutical Research and Manufacturers of America (PhRMA) released a revised version of its 2002 Code on Interactions with Healthcare Professionals, a set of voluntary guidelines designed to ensure the foc...
By PharmaVoice Team • Sept. 16, 2008 -
PharmaVoice Team/PharmaVoice
Table of contents
Letter from the Editor The Forum Marketing Inside the Lines: As traditional pharmaceutical marketing methods experience increased government scrutiny and tightened guidelines, the industry is striving to balance compliance with creativity in delivering information to healthcare professionals. Com...
By PharmaVoice Team • Sept. 16, 2008
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