Commercialization: Page 17
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PharmaVoice Team/PharmaVoice
Will Big Data Fundamentally Change Our Approach to the Next Pandemic?
Big Data…Hero at Large? The current COVID-19 pandemic has forced a rethink of drug discovery and healthcare management. Over the first half of 2020, we have seen an unprecedented speed of candidate drug evaluation for the treatment of COVID-19 and the development of vaccines directed against SARS...
By Iyiola Obayomi • Sept. 1, 2020 -
PharmaVoice Team/PharmaVoice
Turning Data into Storytelling
Beyond communications skills, creating a good data story requires research. Nobody wants to listen to a boring story. And for some, data can be boring, or at best, confusing. Telling an enthralling story takes a certain skill, and when the topic is a mound of eye-glazing data and analysis, it bec...
By Robin Robinson • Sept. 1, 2020 -
PharmaVoice Team/PharmaVoice
SHOWCASE: Digital Marketing: AI, VR, AR: A New Age of Digital Tools Changes the Game for Marketers
Whether it’s social media forums, internal digital platforms, AI-powered apps and chat bots, or augmented and virtual reality, the digital tools open to the pharma industry today are changing the face of marketing. More and more pharma companies are using digital tools to reach their audiences. A...
By PharmaVoice Team • Sept. 1, 2020 -
PharmaVoice Team/PharmaVoice
Leveraging Data and Machine Learning to Drive Brand Performance
There is no question that 2020 has been a year like none other, especially for those in the healthcare industry. For brand managers, that meant sales teams were grounded; budgets got frozen, or even cut in many cases; healthcare practitioners moved their offices virtual; and telehealth services j...
By Michelle Petroff • Sept. 1, 2020 -
PharmaVoice Team/PharmaVoice
Driving Digital Strategy Forward: Customer Engagement in COVID-19 and Beyond
The life-sciences industry is starting to find a new baseline, adapting to the abrupt remote digital pivot many organizations needed to make. While we acknowledge in recent years the industry has been on a path toward digital transformation, there’s no denying that the complications arising from ...
By IQVIA • Sept. 1, 2020 -
PharmaVoice Team/PharmaVoice
We're All Digital Natives
We’ve all heard the term “flatten the curve" to describe the efforts being made to curb infection rates of COVID-19, but today’s tumultuous climate is disrupting another curve — the adoption curve of digital health. In 2019, a survey revealed that two-thirds of patients were open to the idea of t...
By Christopher Jankoski • Sept. 1, 2020 -
PharmaVoice Team/PharmaVoice
Convention Tactics in a POST-COVID-19 Environment
The beginning of 2020 presented some extremely unique circumstances for everyone. It didn’t take long to realize life was going to change on a personal and professional level. As the quarantine started, and the medical congresses for the rest of 2020 were being canceled, agencies knew their marke...
By Nick Bellomo • Sept. 1, 2020 -
PharmaVoice Team/PharmaVoice
Accessible Healthcare: The Key Role of Health Literacy
Health literacy can have a significant bearing on outcomes, so helping patients understand their health and treatments is critical. Health information is by its very nature complex. Explaining a disease or how to take a drug or a drug’s potential side effects to a patient can be difficult and can...
By Kim Ribbink • Sept. 1, 2020 -
PharmaVoice Team/PharmaVoice
Opinion
Speak Out: From Crawl to Run: Maturing Digital Engagement
In the last 5 years, the pharmaceutical industry has taken clear steps towards omnichannel engagement. In the last 5 months, the walking — and sometimes crawling — has turned into a race. And not everyone is ready to run. The core drivers of success in pharmaceutical sales have not...
By Antonio Pregueiro • Sept. 1, 2020 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Raising the bar … This year’s PharmaVOICE 100 issue, like so many aspects of all our lives, is set against a backdrop of unprecedented upheaval. Amid a global health crisis that is touching all corners of the world and impacting humanity in ways beyond anyone’s imagination, there is a groundswell...
By Taren Grom • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
PharmaVOICE 100 Who's on the List - By Category
Who’s on the List — 2020 Indexed by Category Commanders & Chiefs Sagar Anisingaraju Saama Technologies Teresa Bitetti Takeda Pharmaceutical Company Olivier Chateau Health Union Dan Chichester Ogilvy Health Jim Corrigan ERT Dr. Jayson Dallas. Aimmune Therapeutics Dr. Eric Dube. Retrophin Dawn ...
By PharmaVoice Team • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
Innovators
These visionary thinkers are driving forward-thinking around new processes, new technologies, and new business models. Omni-channel Innovator Raising the bar… by challenging the status quo Jose Ferreira Title: SVP, Product and Innovation Company: CMI Media Industry Awards: Keynote speaker at eMet...
By PharmaVoice Team • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
Marketers
Effective marketing in today’s highly complex healthcare arena needs to address myriad stakeholders, and these marketing vanguards understand not only the channels but the patient populations to be successful. Pushing Boundaries Raising the bar… by thinking creatively and nimbly Ryan Billings Tit...
By PharmaVoice Team • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
Mentors
These champions of diversity and inclusion are dedicated to developing the next generation of leaders and setting an example for others to follow. An Ally for All Raising the bar… by bringing people together Peter Anastasiou Title: Executive VP & Head of North America Company: Lundbeck Indust...
By PharmaVoice Team • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
Good Reads: On The Book Shelf
What are they reading? The PharmaVOICE 100 are curious and always in pursuit of continual learning to expand their knowledge and hone their leadership skills. This is sampling of their reading list. Download PDF
By PharmaVoice Team • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
2020 Red Jacket Honorees
Inspiring Leaders for Today and Tomorrow Since launching the Red Jacket Award in 2014, PharmaVOICE has recognized 40 inspiring, innovative, collaborative, and transformative individuals who epitomize leadership for today and tomorrow. Red Jacket honorees have raised the bar in terms of what it me...
By PharmaVoice Team • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
Red Jacket Al Altomari
A Value-Based Leader Al Altomari Title: Chairman and CEO Company: Agile Therapeutics Awards/Honors: Hall of Fame Father Judge High School, 2017; Hall of Fame, Drexel 100, 2017; CEO of the Year, Finance Magazine, 2016; Father of the Year, American Diabetes Association, 2015; CEO of the Year, New J...
By Al Altomari • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
Red Jacket Sharon Callahan
A Call to Action Raising the bar… by calling people to take action Sharon Callahan Title: CEO Company: CDM Personal awards: Healthcare Businesswomen’s Association (HBA) STAR, 2006; PharmaVOICE 100, 2020 (Red Jacket), 2019, 2017; MedAdNews, Industry Person of the Year, 2019; HBA Woman of the Year,...
By Sharon Callahan • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
Red Jacket Donald Deieso, PH.D.
Dedicated to a Higher Purpose Raising the bar… through leadership Donald Deieso, Ph.D. Title: Executive Chairman and CEO Company: WIRB-Copernicus Group Industry Awards: PharmaVOICE 100, 2019 and 2016 Company Awards: 20 Innovators Changing the Face of the Clinical Trials Industry, CenterWatch, 20...
By Donald Deieso • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
Red Jacket Dr. Nancy A. Dreyer
Shaping the Future of Real-World Evidence Raising the bar… with the help of others Nancy Dreyer, Ph.D. Title: Chief Scientific Officer and Senior VP Company: IQVIA Industry Awards: 2019 Author of the Year, DIA Inspire Award Associations: Drug Information Association; International Society of Pha...
By Dr. Nancy A. Dreyer • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
Red Jacket Barry Greene
Every Single Patient Matters Raising the bar… by bringing interconnectivity into everything we do Barry Greene Title: President Company: Alnylam Pharmaceuticals Awards/Honors: Albert Einstein Award; 2008 Pharmaceutical Executive 45 Under Forty Five; 2008 The 11th Annual Myer Saxe Award from the ...
By Barry Greene • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
Red Jacket Julie Ross
Steering Toward the Quantum Leap Raising the bar… by constantly challenging the status quo Julie Ross Title: President Company: Advanced Clinical Industry Awards: 2019 Healthcare Businesswomen’s Association’s Chair Award; 2016, 2014 PharmaVOICE 100 Company Awards: 2019 Outstanding Leader; 2018 Ou...
By Julie Ross • Aug. 1, 2020 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Raising the bar … Last month, I noted that the life-sciences industry has the opportunity to be extraordinary amidst the continuing global pandemic. As we continue to mourn the mounting losses attributed to this global crisis, I am heartened to see how people from companies of all sizes and types...
By Taren Grom • June 1, 2020 -
PharmaVoice Team/PharmaVoice
Upfront
Interest in Clinical Trials Increases Amid Pandemic According to a recent PwC US Pharma and Life Science Leader survey, 84% of consumers said they would be at least somewhat willing to share data with their doctors to help discover new treatments or new ways of delivering care. Moreover, 58% said...
By PharmaVoice Team • June 1, 2020 -
PharmaVoice Team/PharmaVoice
HealthTech
Apple and Google Partner on COVID-19 Contact Tracing Technology Trend Watch: IoT technologies are being used across a wide spectrum for COVID-19 services In April, Apple and Google announced they were building software into smartphones that would tell people if they were recently in contact with...
By PharmaVoice Team • June 1, 2020
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