Commercialization: Page 119
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PharmaVoice Team/PharmaVoice
What's New
What’s new New healthcare-related products, services, and companies Ventiv Health expands Services Ventiv Health has launched Ventiv Recruitment Services as a stand-alone option to provide clients with targeted, highly effective sales professionals across many therapeutic areas. “Specialty pharma...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
E-Media New electronic and web-based applications, sites, and technologies Model N Introduces Revenue-Management Software Model N Inc. has developed a pharmaceutical-specific suite of applications to manage pricing, contracts, and payment of settlements. The Model N Revenue Management Suite, comp...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Publication Planning: The Science Behind it All
Publication planning The Science Behind It All by Elisabeth Pena Scientific publications are the foundation on which a drug’s identity is created, serving a vital role for all marketing and communications efforts behind the brand. The publication plan for a pharmaceutical product is one of the mo...
By Elisabeth Pena • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma trax Sales, marketing, And R&D Trends affecting the healthcare industry The Changing Pharma Market Demographic trends present an opportunity for drug companies to target a growing patient pool with a growing demand for therapeutics across various diseases. This is one of the conclusion...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
A More Complete View of the Patient
A More Complete View of the Patient A new approach that moves beyond physician prescribing data and promotional share-of-voice battles is needed to sustain growth. That new approach is anonymous patient-centric data, which is derived from claims data and tracks a patient across the entire continu...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Contents on the cover Managing outcomes Limits on reimbursement for prescription drugs are expected to have a long-term impact on drug development. To address payer concerns, companies will need to have data on cost versus utility, and those data come from outcomes studies. But to use effectively...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Cover
Cover Featured on the Cover Outcomes Data: Assessing the Total Value of a Drug Delivering on the Commitment with Arthur Higgins CME Going Forward July 2004 Volume 4 Number 7 The Forum for the Industry Executive Download PDF
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice -- Letters
Raise your Voice Letters Information for Real-World Value Messages The combination of hands-on resources of a CRO supplemented with information from health-insurance claims allows for faster patient recruitment and more bang for the research buck. – Nancy A. Dreyer, MPH, Ph.D. Building bridges Th...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaOutlet
Contributed by Michael J. Yanochik The Supreme Court’s First Word in the Latest Pricing Conflict In May 2003, the U.S. Supreme Court rendered a decision of significant interest to pharmaceutical manufacturers in Pharmaceutical Research and Mfrs. of Am. v. Walsh, 538 U.S. 644, 123 S.Ct. 1855 (2003...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Letter From The Editor Outcomes data can be used throughout an organization both vertically and horizontally and at various levels. But first, an organization must identify its definition of outcomes and how it will use the outcomes data. This definition will be driven by the organization’s inter...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
E-Media New Electronic and Web-based Applications, Sites, and Technologies Tripos Releases Desktop Development and Delivery Platform for 3-D Chemical Visualization Tripos Inc.’s LITHIUM 2.0 is a desktop development and delivery system for 3-D chemical visualization and decision support. Component...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, marketing, And R&D Trends affecting the healthcare industry Medicare Reform to Result in More Use of Drugs As early as 2006, the Medicare Prescription Drug, Improvement and Modernization Act of 2003 (MMA) is expected to provide $10 billion to $15 billion in new drug spendin...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
What’s new New healthcare-related products, services, and companies Corbett Accel Forms New Business Unit The new unit, Guidenz, uses proprietary tools to optimize healthcare business informatics to meet the competitive intelligence needs of clients. Corbett Accel Healthcare Group, an Omnicom hea...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL Dr. Ian McInnes Dr. Cecil B. Pickett Schering-Plough Announces Executive Appointments Schering-Plough, Kenilworth, N.J., a research-based company engaged in the discovery, development, manufacturing, and mark...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
E-Media New electronic and web-based applications, sites, and technologies AXIS Healthcare Communications Launches Online Resource Center AXIS Healthcare Communications LLC has launched Nucleus, an online life-cycle resource center for the pharmaceutical and biotechnology industries. The resource...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Building Bridges: Bringing R&D and Marketing Closer
By Elisabeth Pena Building Bridges and Closer Bringing R&D Marketing Pharmaceutical companies must connect science and marketing at the earliest development stages to optimize resource allocation and produce profitable products. The Bridge Builders Gina Ashe. VP, Marketing and Product Develop...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool Executive Appointments and Promotions in the Healthcare Industry Pharma POOL David J. Kudla Jr. Advancis Creates VP of Quality Assurance Position Advancis Pharmaceutical, a pharmaceutical company focused on developing and commercializing novel anti-infective products, has named David ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Executive Appointments and Promotions in the Healthcare Industry Featured Talent: Pharma POOL Joy A. Amundson, Baxter International Bruce McGillivray, Baxter International Jim Utts, Baxter International Brian Crombie , Biovail David Keefer, Biovail Charles Rowland, Biovail Paul Duffy, Ala...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than 150 industry events a ye...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Featured Briefs: PRA International Launches Pediatric Clinical Development and Research Center PhRMA Adopts Clinical-Trial Principles LabConnect Completes inREACH Acquisition Life Science Insights Offers Intelligence Service GSP C...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Raise Your Voice -- Letters
Medicare Part D: It’s “Crunch Time” and Many Brand Teams Aren’t Ready “If Medco called tomorrow to ask how I would contract my product under Part D, I couldn’t tell them. The trouble is, they just might call tomorrow!” I’ve heard similar quotes from numerous brand directors over the past month as...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Letter From The Editor Defining Leadership According to noted author John C. Maxwell, the definition of leadership is influence. Influence — the power to affect a person, thing, or course of events, especially one that operates without any direct or apparent effort — requires a commitment to furt...
By Taren Grom • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
What’s new New healthcare-related products, services, and companies CommonHealth Launches Interactive Agency Qi Interactive addresses clients’ digital and online needs. CommonHealth has launched Qi Interactive, a full-service digital agency. The new unit focuses on interactive and Web-based solut...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, Marketing, and R&D Trends Affecting the Healthcare Industry Public Awareness of Clinical Trials Grows Awareness of clinical trials among the general public has grown over the last three years, while physicians struggle to find the time, personnel, and resources to participa...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. – in combination or as single brand...
By PharmaVoice Team • Jan. 2, 2008
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