Commercialization: Page 112
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PharmaVoice Team/PharmaVoice
Table of Contents
Teri Cox says the public isn’t aware of the industry’s role in patient advocacy. Dr. Paul Bleicher says it’s important to consider what components of a CRO will be used when determining budgets. Contents Richard Pascoe says leadership is understanding what motivates people. July 2005 On the Cover...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Art's Sake
Creative Review This ad is powerful despite showing a patient in a doctor’s office — one of the most common visuals in all of pharmaceutical advertising. A woman sits on an exam table in a gown and socks (is there any attire that makes one seem more vulnerable?), looking apprehensively toward the...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Global Perspective
Global Perspective India The Future Clinical-Trials Destination India is, at the moment, a preferred destination for clinical research because of its huge, heterogeneous patient population; its English-speaking, Western educated investigators (physicians); a track record of sincerity in meeting r...
By Umakanta Sahoo • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Building a Body of Connected Knowledge: The Organization's Strategic Role in Training
View on Training Building a Body of Connected Knowledge The Organization’s Strategic Role in Training The way people work isn’t the same today as it was 10 years ago, just as it won’t be the same 10 years from now. Rapid changes in technology, the regulatory environment, and the skills that new w...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
July 18-19 The 2nd Annual Strategic Medicare Compliance and Administration Summit Ritz Carlton Hotel, Tysons Corner, Va. For more information, contact Jon Stock, The Center for Business Intelligence, at 800-817-8601, e-mail [email protected], or visit cbinet.com. July 18-19 9th International Out...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Table of Contents
Table of Contents Letter from the Editor Forum on Marketing Modern Marketing in the Making: Marketing executives from pharmaceutical, biotechnology, device, and diagnostic companies, ranging in size from small specialty to midtier to large and global, share common challeng...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Letter from the Editor A Marketing Perspective Thomas Ebeling VIEW on Marketing September 2004 Success in marketing and educational initiatives is crucial to whether a product becomes a blockbuster or not. Since competitive exposure comes faster today, better marketing skills are impera...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
For Arts Sake
Creative Review Brand: Zoloft Client: Pfizer Debut: May 2001 Agency: Deutsch Senior VP, group creative director: Michael DePirro Senior art director: Jeisen Rodriguez Copywriter: Grace Chu Senior producer: Bruce Andreini Given the wrong agency, the wrong client, or the wrong day to fight for a go...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
On the Calendar
Industry Events October 15-16, 2003, Wardman Park Marriott Hotel — Washington, D.C. eSubmissions for Global Compliance This Marcus Evans conference will focus on electronic document management and publishing. Key topics will include an ICH update, changes in eCTD specifications, CDISC data standa...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
What's New
Sheila Greco Associates Reorganizes Into Three Divisions The human-resources consulting company now offers research, recruiting, and customized competitive intelligence as well as contact lists and reports through separate business units. Sheila Greco believes her company’s evolution into separat...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Assessing and Predicting Patient Behavior to Maximize Direct-to-Consumer Effectiveness
Assessing and Predicting Patient Behavior to Maximize Direct-to-Consumer Effectiveness Direct-to-consumer advertising has been demonstrated to be effective in bringing diagnosed patients into doctors’ offices but less so in driving undiagnosed patients to see their physicians. This represents an ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Diana Anderson -- Recruiting an Authority
Diana Anderson — Recruiting an Authority Bringing together her knowledge in rheumatology and her expertise in patient recruitment, Diana L. Anderson, Ph.D., has helped turn RRI into a leader in rheumatology services and is positioning its sister company, D. Anderson and Company, as a leader in he...
By Kim Ribbink • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
Dendrite Launches Sample Program Dendrite International Inc. has launched its One-Source Sample program, which serves the entire life cycle of sample-product promotion and blends market-leading software applications with best-in-class consulting and professional services. Helping to ensure compli...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Solutions Gain Momentum
E-Solutions Gain Momentum by Taren Grom and Denise Myshko The Forum Life-sciences executives recognize the benefits of e-solutions — from ROI to increased audience reach to reduced paper files — which are a common part of many programs, whether for R&D, marketing, salesforces...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Accurately Costing a Clinical Trial
Accurately Costing a Clinical Trial By Denise Myshko Streamlining the budget process not only leads to more accurate resource allocation, it also allows for better predictions and creates more accurate clinical-trial planning. July 2003 Clinical-trial spending has increased considerably over the ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
E-Media
E-Media July 2005 StayinFront Introduces Data Quality Services Offerings StayinFront Inc. has enhanced its Visual Elk customer relationship management (CRM) solution with the addition of Data Quality Services, which provides customers with a turnkey solution to improve, standardize, augment, and ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Executive Appointments and Promotions in the Healthcare Industry October 2003 Pharma POOL Dr. Alan Breier Dr. Michael Clayman Dr. Tim Franson Lilly Announces Personnel Changes Eli Lilly recently announced personnel changes. Alan Breier, M.D., has been promoted to the role of VP for medical and ch...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Behind the Closed Door
October 2003 Behind the Closed Door By Elisabeth Pena blank canvas … or marketing opportunity? The exam room is an ideal frontier for pharmaceutical marketing messages. Companies that develop desk-top anatomical models, wall charts and graphs, and exam-table paper are gaining access to the inner ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
The Continuing Evolution of EDC
Paper may still reign supreme, but the EDC industry is coming of age. There is widespread agreement — at least intuitively — that the use of an electronic device or software application that allows direct data entry into electronic format has the potential to reduce time and money within the drug...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Ideology Vs. Science: The Stem-Cell Battle
Ideology Vs. Science: The Stem-Cell Battle By Kim Ribbink Across the globe, scientists are extolling the potential of stem- cell research to cure debilitating diseases, in spite of limits on federal funding as well as controversy surrounding the research. States and private investors have begun t...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Jean-Louis Anspach Michael R. Dornhecker Ann Willmoth Solvay Pharmaceuticals Announces Key Promotions Solvay Pharmaceuticals, Marietta, Ga., has named Jean-Louis Anspach as VP, commercial operations, responsible for managing all aspects of the primary-care business unit, including sal...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Flying High On A Vision
Flying High on a Vision By Kim Ribbink Entrepreneurs are individuals who make innovation possible; they are the people who stake their reputation, finances, and future on running their own businesses and achieving something different. As pharmaceutical and service companies continue to merge, bus...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma POOL Michael J. DuBois Jeffrey A. Winton Schering-Plough Announces VP Appointments Schering-Plough, Kenilworth, N.J., has appointed Michael J. DuBois senior VP of global licensing. In this role, Mr. DuBois, 56, is responsible for the acquisition of new products discovered outside Schering-...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
Outsourcing: A Vital Clinical Strategy
Outsourcing: A Vital Clinical Strategy A large, unmet need exists for improved research and development productivity within pharmaceutical and biotechnology companies. Outsourcing discovery research, clinical trials, and formulation manufacturing ...
By PharmaVoice Team • Jan. 2, 2008 -
PharmaVoice Team/PharmaVoice
DTC: The Next Phase
In light of FDA guidances, more public scrutiny, and trending corporate citizenship, DTC advertising is subtly shifting to direct-to-education. Direct-to-consumer advertising has been mainly focused on creating brand awareness for major blockbuster products, or creating awareness for new therapeu...
By PharmaVoice Team • Jan. 2, 2008
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