Modern Patient and Healthcare Provider (HCP) Landscapes Challenge the Status Quo
Navigating the healthcare system is often considered one of those headache-inducing sources of consistent aggravation. Fifty percent (50%) of patients report receiving the right access to the right specialist is one of the biggest barriers in healthcare. And in recent years, patient behaviors are being shaped by their experiences as consumers and how they interact with retail brands.
As modern patient and HCP landscape trends drive the shift towards a digital model that enables better, faster and more convenient access to care, it’s time for pharmaceutical manufacturers to help flip the script to provide a consumer-like healthcare experience with a more streamlined path to treatment.
Telehealth Is Here to Stay – But With Improvements
The healthcare industry has made a solid first step with the acceptance and implementation of telehealth. Allowing patients to access medical care “where they are,” has already proven to break down barriers for all types of patients, including those disadvantaged due to location and resources. But up until now, patient access wasn’t directly connected to benefit verification, prior authorization support, pharmacy fulfillment, and ongoing therapy adherence. This disconnect caused an increase in prescription drop-off rates with patients not receiving support typically provided by office staff.
This is where pharma’s mindset needs to change: The treatment journey doesn’t end with a written prescription. In order to disrupt, refine and accelerate the care journey, manufacturers must maximize patient outcomes at every step of their journey – and they must be seamless.
Connecting Patients, Providers and Brands with an Integrated End-to-End Platform
To address these new industry challenges, EVERSANA and UpScriptHealth developed an all-inclusive care ecosystem proven to accelerate speed to therapy. EVERSANATM COMPLETE Care is the industry’s first and only patient-led virtual care model that combines the forces of data-driven patient targeting and advertising, telehealth consultation, pharmacy fulfillment, benefit verification, reimbursement and dispensing to disrupt how patients access best-in-class care.
Another industry first, EVERSANATM COMPLETE Care gives pharmaceutical brands a direct relationship with patients from beginning to end of their treatment journey. Thirty percent (38%) of approved prescriptions go unfulfilled by patients diagnosed with a complex condition. Through EVERSANA’s end-to-end platform, patients prescribed a therapy are enrolled into a support program where they connect with a care team dedicated to helping them navigate access, affordability and adherence challenges. Through a seamless cadence of communication, refill rates increase by three to four times the industry benchmark.
The Dawn of a New Promotional Channel
For decades, promoting a new life sciences product was dependent on mass marketing and in-person conversations between reps and providers. Today, EVERSANA is diversifying the way manufacturers increase patient reach, accelerate brand awareness and generate a boost in prescription growth while optimizing existing sales and marketing efforts.
Customized by brand – and with telehealth integration on Brand.com – the model can serve as a nonpersonal promotion channel, or it can be integrated with the manufacturer’s field deployment strategy. Additionally, manufacturers can amplify existing investments in omnichannel to enhance their strategies, and leverage real-time data to measure and optimize program performance.
Generating Real-Time Data to Measure and Optimize Program Return on Investment (ROI)
EVERSANATM COMPLETE Care expands brand reach potential beyond traditional efforts. Our proprietary, tech-enabled solution leverages machine learning, artificial intelligence, and a robust set of EMR, Claims and Social Determinants Data to hyper-target the right patients. Combined with sophisticated direct-to-patient media strategies, this precision awareness and engagement approach can generate a dynamic demand funnel at an optimal cost with the potential of a 3:1 ROI.
Disrupting the Care Ecosystem to Empower Patients
EVERSANA is disrupting how patients access best-in-class care with an end-to-end platform designed to address access, affordability and adherence challenges, and to solve limitations in the current patient path to treatment initiation.
By simplifying and streamlining their healthcare journey, EVERSANA is empowering patients to take the lead. Together with our partners, we aim to improve patient outcomes and experiences to create a healthier world for all.