Emeryville, CA – Oct. 8, 2025 – VDX.tv, a global leader in digital advertising solutions, today announced a strategic partnership with PurpleLab®, a leading healthcare analytics company powering evidence-based decisions across life sciences. Together, the companies will elevate audience targeting and measurement for pharmaceutical campaigns.
Through this partnership, pharmaceutical advertisers can now tap into precise HCP and DTC patient targeting across CTV, desktop, and mobile. Additionally, DTC campaigns can be measured against deeper KPIs, including audience quality and prescription lift, to show real-world impact and align media investment with revenue-driven outcomes.
“Our partnership with PurpleLab® offers pharmaceutical advertisers a comprehensive and efficient way to target patients across channels,” said Candace Chang, Director of Client Partnerships – Pharma, VDX.tv. “We’re excited to make video-driven pharmaceutical advertising smarter and more effective for our customers through this collaboration.”
“Pharmaceutical marketing is evolving rapidly, and advertisers need solutions that not only reach the right audience but also prove real-world impact,” said Scott Ronay, VP of Advertising at PurpleLab®. “This partnership with VDX.tv allows us to connect precise targeting with outcome-based measurement, enabling in-flight optimization and giving brands confidence that their campaigns are both effective and efficient.”
Reaching potential patients requires that pharmaceutical advertisers maintain meaningful and consistent connections. Both HCP and DTC patients need to be targeted with care and consideration for the best possible conversion outcomes. This collaboration with VDX.tv and PurpleLab® ensures that patients can not only be reached across all of the channels they engage with, but also that these campaigns can be measured to inform future advertising efforts.
To learn more about this partnership, you can reach out to VDX.tv at: [email protected] or visit this page.
About VDX.tv
VDX.tv is a global video advertising technology company. We help brands magnify the magic of their TV ads by connecting the TV with household members' personal devices and allowing consumers to interact with their TV ads on those devices. Our solutions are specifically designed to address each industry vertical's unique challenges. Our video solutions help magnify a brand in the minds of their most valuable prospects, deepening the connection through attention, relevancy, interactivity and frequency. Thus, we move them from awareness to consideration and tip outcomes in your favor. As a certified minority business enterprise, we appreciate that diverse perspectives generate the most creative and effective solutions for connecting with diverse audiences.
Learn more at www.vdx.tv.
About PurpleLab®
PurpleLab® is a healthtech company with a mission to make healthcare speak a single unified language to drive better outcomes. HealthNexus®, our no-code healthcare analytics platform, empowers life sciences, payers, providers and other stakeholders with real-world evidence to solve conventional and emerging challenges faster and more cost effectively.
Learn more at www.purplelab.com.