Contents on the cover Managing outcomes Limits on reimbursement for prescription drugs are expected to have a long-term impact on drug development. To address payer concerns, companies will need to have data on cost versus utility, and those data come from outcomes studies. But to use effectively, companies will have to start conducting such evaluations earlier in the drug-development process. 10 FEATURES The state of CME: Light at the end of the tunnel Conservatism has marked the pharmaceutical industry’s approach to CME following last year’s release of OIG guidelines suggesting that manufacturers take the programs out from under marketing and sales. The industry waits for the final approval in September of updated standards from ACCME. 22 A call for standardized training and technology To streamline the clinical-trial process, creating standards for investigator communications and training are a necessity. Al Oviedo Pacino II, customer services director of Hillicon TrainingCampus, discusses the importance of eliminating clinical-trial discrepancies related to the limited training that often occurs before, during, and after the term of a trial. 32 Arthur Higgins – Vision, passion, and commitment In every major step of his career, Arthur Higgins has helped to turn around divisions and companies. Now he faces his next challenge – reinvigorating Bayer HealthCare. If history is anything to go by, Bayer has a leader who is up to the task. 36 in every issue Letter from the Editor 3 Raise your voice: Letters 6 Opinions 8 PharmaOutlet Michael J. Yanochick talks about the latest pricing conflict. 44 PharmaTrax Sales, marketing, and R&D trends from industry analysts 46 On The Calendar Industry events 50 What’s New New healthcare-related products, services, and companies 54 E-Media New electronic and Web-based applications, sites, and technologies 58 Talent Pool Executive appointments and promotions 60 Karen Wills says health outcomes data will become more important in terms of differential reimbursement. Al Oviedo Pacino discusses the need for training standards. Arthur Higgins believes success in business is all about execution.

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