Table of contents Letter from the Editor The Forum Biotech: The Perfect Storm — A relatively more favorable funding environment, cutting-edge technologies, and a strong position at the partnership table have many of today’s biotechnology companies in a position for success. Company Listing by Topic of Interest Branding The Hal Lewis Group Inc. — Marketing Strategies for Emerging Companies: Lessons from the Maine Wilderness for Biotech and Biopharma Stratagem Healthcare Communications LLC — Branding Your Company — Right from the Start Clinical Trials BioCor — Strategic Phase II Planning — More Important Than Ever for the Biotech Industry Dimensional HealthCare Inc. — A Robust Future for Phase IV Trials The E-Arena etrials Worldwide Inc. — The Next Big Thing in EDC Life-Cycle Management STINSON Brand Innovation Inc. — Creating a Guidance System for Life-Science Brands Marketing Dorland Global Health Communications — Personalized Medicine: Our Industry’s Next Great Leap Forward — So Much Promise, So Much Opportunity, So Much To Learn PeerView Inc. — It’s All About Changing Practice Patient and Investigator Recruitment MediciGroup Inc. — Recruitment: To Centralize or Decentralize? This is the Question. The Promotional Mix DVC HealthCare — Giving Birth to a Healthy Brand May 2005 VIEW on Biotechnology Company and Advertiser Listing in Alphabetical Order BioCor CommonHealth Back cover Dimensional HealthCare Inc. Dorland Global Health Communications DVC HealthCare etrials Worldwide Inc. The Hal Lewis Group Inc. MediciGroup Inc. PeerView Inc. STINSON Brand Innovation Inc. Stratagem Healthcare Communications LLC Sudler & Hennessey Inside front cover
