November 2003 Contents 8 Keith Howells says the use of wireless devices at the point of care will increase. 32 For Jed Beitler, CRM — not DTC — is better suited for patient compliance. 44 Dr. Sidney Pestka is leading an interferon revolution. On the Cover The continuing evolution of EDC Electronic data capture has the potential to reduce time and money within the drug-development process. But the tools are only now maturing and coming into their own. In the future, EDC will need to be integrated with other systems to provide a comprehensive solution for clinical-trial management. 8 Features GMP: A change in FDA thinking The Food and Drug Administration is embarking on a bold, innovative, and positive initiative to improve regulation of pharmaceutical manufacturing. Now, the onus is on the industry to re-engineer its approach to take advantage of this new vision of good manufacturing practices. 22 After they walk out the door Pharmaceutical companies recognize that direct-to-consumer campaigns have to address compliance with treatment regimens if they are to hold onto patients after they leave the doctors’ office. Advertising that addresses patient compliance and persistence can go a long way toward improving health and increasing pharma sales. 32 Integration architects: The bridge to peak technological solutions One often overlooked member of the project team is the integration architect, who defines and translates key information across technology and various applications.Jon D. Chick, of Concord Innovations, discusses the role the integration architect plays in bridging a company’s technology solutions to support sales and marketing efforts. 42 Sidney Pestka — A father of invention With a wealth of discoveries and other scientific achievements to his name, Sidney Pestka. Ph.D., has positioned his company — PBL Biomedical Laboratories and its subsidiary PBL Therapeutics — to lead the charge in cutting-edge research. 44 In Every Issue Letter from the Editor 3 Opinions 6 For Art’s Sake A creative review by the experts 54 PharmaOutlet Colin Foster discusses the need for improved science education. 56 PharmaTrax Sales, marketing, and R&D trends from industry analysts 58 On The Calendar Industry events 60 What’s New New healthcare-related products, services, and companies 62 E-Media New electronic and Web-based applications, sites, and technologies 64 Talent Pool Executive appointments and promotions 66

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