MSL Solutions: The increasingly vital role of the medical science liaison (MSL) in rapidly evolving times
Medical Science Liaisons (MSLs) are vital to the success of every company. They provide physicians and other healthcare providers with the information and data necessary to ensure that medicines are utilized effectively and safely, they serve as scientific peers and resources within the medical community, and they serve as scientific experts to internal colleagues at companies. Currently, MSL virtual interactions are prominent and provide customer insights that serve as the basis for many critical business decisions. This will not change, however, the way in which it is done may look significantly different and will require keen awareness of changing customer needs, preferences or interaction, and the new types of technologies to meet these new demands.