Medical storytelling differentiates your key messages by framing them into a narrative that is both compelling and compliant. It elevates data-driven content from informative to transformative — engaging, educating, and ultimately changing behavior. Understand the science be … Read More »

Parkinson’s Disease (PD), a common neurodegenerative disorder of the central nervous system, is the subject of much R&D in the Life Sciences industry, given that there are currently no disease-modifying agents on the market. Yet, the therapeutic area poses significant ch … Read More »

The 340B patient definition requires that the hospital has established a relationship with the individual such that the hospital maintains records of the individual’s health care; and the individual receives health care services from a health care professional who is either … Read More »

On October 15, the Trump Administration published a proposed rule that, if finalized, would require prescription drug makers to include drug price information in broadcast advertising. This controversial proposal would implement an idea first broached in the Administration’s … Read More »

Sponsors and CROs want to be patient-centric, but it’s hard to know what exactly to do to improve the patient experience, or what the measurable benefits of keeping patients more engaged really are. In this whitepaper, you’ll learn what patient engagement actually means and … Read More »

Technology is transforming clinical drug development. In the rare disease space, clinical drug development is moving away from traditional approaches that rely on patients to travel long distances to clinical sites and toward a more patient-focused paradigm. This new paradig … Read More »

As genetic testing becomes increasingly common as an integral part of clinical development programs, understanding the key terms and definitions is essential for all members of research and clinical development teams. Download this glossary of commonly used terms in Precisio … Read More »

Oral anticancer medicines are well established in healthcare, shifting greater responsibility on the patient to self-manage their treatment. Yet, a recent literature review showed adherence rates to oral anticancer treatments are as low as 40%. While there is a range of supp … Read More »

Clinical trials in rare diseases present unique challenges unseen in trials for more common conditions. Rare disease patient populations are inherently small, and prospective participants are widely dispersed. Likewise, the number of clinical research sites with such special … Read More »

Good insight gives you the tools to create innovative products and services that meet customers’ needs at the point of need, transforming lives. However, many organisations find distilling large swathes of data into meaningful insights challenging. Download the white paper t … Read More »

In the majority of clinical trials we undertake, the consent process is fairly straightforward; however, complex situations do arise. Pediatric clinical trials present unique challenges, as do those in patients who lack legal competence. In the instance of a mentally impaire … Read More »

Optimize the value of engagements with advanced analytics and proprietary, technology-enabled identification and profiling techniques.

The impact of innovation is evident across a number of industries but has not been fully realized within the pharmaceutical industry. With rising R&D costs, a more crowded marketplace and increased focus on value demonstration, developers face mounting pressure in bringi … Read More »

Over the years, studies have been conducted to ascertain the cost of research and development (“R&D”) required to bring a new drug to market. Experts disagree on the exact amount, but the consensus is that the figure is in the hundreds of millions to over a billion dolla … Read More »

By Mike Davitian, Haley Fitzpatrick, Grace Perkins, Tara Breton, Remy Denzler, and Dean Giovanniello In business, we all know it is important to make a good first impression, but in pharma, that may be understating it: an effective commercial launch may swing cumulative reve … Read More »

Who is an Influencer? Who is a Key Opinion Leader (KOL)? These questions used to be easily answered with clear data and research tools. While additional dimensions always existed, they were hard to discern. And now, social and digital activity have expanded the definition of … Read More »

This installment of our whitepaper series discusses what it means to engage patients effectively, and why digital behavioral change interventions (DBCIs) need to ensure a strong patient engagement strategy is at its core. Request the full Exclusive whitepaper which includes … Read More »

As the complexity of precision oncology trials increase, drug developers are facing the paradox of patient scarcity in the presence of data abundance. Using the right technologies can help to solve this paradox. Read our white paper to learn more.  

Disruptive Innovation in the Life Science Industry At a panel session hosted by ICON early in 2018, senior executives from leading pharma companies shared their views on ‘Disruptive Innovation’. The session was chaired by Nuala Murphy (President, Clinical Research Services, … Read More »

In a reported effort to reduce health plan spend for specialty drugs, pharmacy benefit managers have begun promoting “co-pay accumulator” programs to health plan sponsors. The effect of these programs is often to shift much of the cost burden for expensive specialty drugs to … Read More »

Research sites are critically important to the development and testing of new therapies. They help bring new treatments to patients—and provide the reliable data that stops the development of unsuccessful projects. While active, organized sites are essential to support the c … Read More »

Recruitment materials are the first introduction to a study for potential participants, and post-consent materials can influence decisions about continued participation. It is important to adhere to the principles of subject protection—that is, allowing subjects to make info … Read More »

BulletinHealthcare ran an analysis of their audience of verified physicians, and found that they can reach 40,000 physicians who work in teaching hospitals that do not allow pharma reps access. Download the whitepaper to see where.

TrialCard Addresses AB 265 On October 9, 2017, California Governor Jerry Brown signed AB 265 into law. This landmark piece of legislation modified the California Health and Safety Code to prohibit the “offering” of any discount, product voucher, or other out-of-pocket cost r … Read More »

As clinical trials become more complex and increasingly global, the problem of over-distributing expedited safety reports to investigative sites has reached the point that demands a solution. The excessive volume of safety reports can cause investigators to miss important re … Read More »

The latest White Paper from the health psychology experts at Atlantis Healthcare examines how collaborative communication between healthcare professionals and their patients (the ‘therapeutic alliance’) can lead to improved patient outcomes. The paper explores the role playe … Read More »

The emergence of digital pathology presents an opportunity for central laboratories to support highly targeted therapeutics and precision medicine even further, offering many advantages to both diagnostic and clinical trials testing. This paper explains the noteworthy progre … Read More »

The term customer experience (CX) might be relatively new in pharma but the reality is as old as the industry itself. Every time a company interacts with a customer, it is delivering some sort of customer experience. In our increasingly multi-stakeholder and multichannel wor … Read More »

Ensuring a patient-first strategy drives real results in commercial pharma Does patient centricity work? Actually, yes. There are increasing volumes of evidence that demonstrate that when you focus on the difference you make to patients, your commercial performance will impr … Read More »

How Properly Timed, Targeted Engagement Tactics can Increase Adherence and Brand Revenue Co-pay savings programs are powerful brand marketing tools; not just because of their ability to introduce new patients to therapy, but also due to the wealth of patient behavior data th … Read More »

Why a Qualitative Lead Generation Approach Is a Must-Have Component of Any Orphan Drug Sales Strategy Finding patients with rare diseases requires both a quantitative and a qualitative approach. By taking analytics one step further and using a hands-on approach, TrialCard’s … Read More »

Cell and gene therapies coming to market hold the potential to redefine every commercialization paradigm – from how products come to market, to how the therapies are transported, to how patients and providers are supported. What can therapy innovators do to ensure commercial … Read More »

New report: How one company increased revenue by 33% leveraging customer network relationships Breaking the ice can be hard. Establishing new relationships, including potential customer relationships, is easier when you get an introduction from someone in your shared network … Read More »

The rare disease landscape is changing: with assets being granted expedited review, launch is no longer a fixed point in time, and research and development (R&D), medical affairs, and commercial teams need to collaborate early in the process to reach critical consensus o … Read More »

Rapid-cycle analytic technologies represent an important advance in the pursuit of improved evidence generation practices – but this is only the first step. Learn how RWE technology is evolving through standardization, efficiency, and democratization of data.

Globalization of clinical trials, tightening regulatory requirements, a more competitive and collaborative commercial environment, and an increasingly mobile workforce requires life-sciences companies to standardize and improve regulated content management processes to ensur … Read More »