Considering the Patient and Physician Journey in Digital Tool Creation
Gerry McGoldrick, Director, Digital Channel Strategy and Services at Merck
Brian Johnson, Senior Director, Customer Engagement Management at CSL Behring
Marcel Joachimsthal, VP of Healthcare at Mobiquity
Teun Schutte, Managing Consultant of Digital Strategy at Mobiquity
To paraphrase an old saying, “when one door closes…a digital opportunity opens.”
While doors close for sales representatives and COVID-19 driven restrictions remain a moving target, the need for digital engagement with HCPs and patients is accelerating. Pharmaceutical companies are pouring resources into communicating product information to their key stakeholders, but the unfortunate truth is most of that content fails to reach HCPs and patients when and where they need it.
In this webinar, we will discuss the important factors to consider in developing both patient and physician targeted content. By exploring need states, life sciences companies can put themselves in a better position to break through the messaging noise and ultimately add value.
Key takeaways from this event include:
- Insight in how understanding the HCP journey can help to deliver content
- Understanding how content quality, timing, and accessibility can drive action
About the Sponsors
Mobiquity is a digital consultancy that partners with the world’s leading brands to design and deliver compelling digital products and services. Our end-to-end services consider every dimension of a digital business from marketing to IT, providing strategy, experience design, product engineering, cloud services, and analytics.For more information please visit www.mobiquity.com.