Harnessing Big Data To Accelerate Trial Recruitment
Brooke Belk, Vice President, Program Strategy, Kinetic™ Syneos Health
Divya Desadla, Data Solutions Strategist, Kinetic™ Syneos Health
The industry’s response to COVID-19 has set a new expectation for speed in clinical development. However, one consistent barrier to achieving reduced trial timelines is patient recruitment and retention – in fact, a full 50 percent of clinical trials globally are extended due to poor recruitment performance. This begs the question: Are we pulling all the levers we can to support sites in their recruitment efforts?
New data sources, innovative targeting algorithms and the application of machine learning to communications content can amplify trial awareness and understanding among local healthcare practitioners (HCPs), enabling them to assist in patient recruitment in a way that could be transformative for clinical trials. In this webinar, our experts examine how these tools can help engage community HCPs in recruitment for clinical trials through 21st-century marketing innovations.
* Identify the key challenges involved with clinical trial patient recruitment and retention
* Understand the critical role community HCPs play in referring patients to clinical trials
* Learn how innovative solutions and new paths to HCP engagement can provide much-needed lift to recruitment efforts
About the Sponsors
Syneos Health® (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization. The Company, including a Contract Research Organization (CRO) and Contract Commercial Organization (CCO), is purpose-built to accelerate customer performance to address modern market realities. Learn more about how we are Shortening the distance from lab to life® at syneoshealth.com.For more information please visit www.syneoshealth.com/kinetic.