Better Decisions with Fewer Duplications: How to improve insights, stop research duplication, and manage your CI vendors.
Peter Grimm, President, Cipher
Eric Yarns, Senior Manager Competitive Intelligence Knowledge Management, Pfizer
Reed Loughrey, Vice President, Business Insights Strategy, Syneos Health
Taren Grom, Co-founder and Editor-in-Chief, PharmaVOICE (Moderator)
Last March, Cipher commissioned Forrester Consulting to survey Market and Competitive Intelligence (M/CI) professionals in the Life Sciences, Pharmaceutical and Biotech industries. What we learned is shocking. The industries with arguably the most mature M/CI practices struggle to execute many fundamental CI activities. Join Cipher president, Peter Grimm, and a panel of CI professionals from leading Life Sciences companies as they discuss current CI challenges and what the industry can learn from this study.
Key takeaways include:
- Which CI challenges executives are most likely to invest in solving
- What steps you can take to take to reduce duplicative research spending
- How to avoid common challenges associated with outsourcing M/CCI activities and deliverables
- What the market and competitive intelligence platform of the future will look like
About the Sponsors
At Cipher, our mission is to help M/CI professionals and business leaders improve the speed and quality of their strategic decision making process, thereby improving their competitive edge. We do this through competitive intelligence software, predictive market research, and strategic consulting services that position our customers to gain and maintain their competitive advantage.For more information please visit .